Marketing, comunicación y patrocinio deportivo: Gestión de la 32ª America’s Cup
The America’s Cup in San Francisco · • America’s Cup Organizing Committee Signatories to the...
Transcript of The America’s Cup in San Francisco · • America’s Cup Organizing Committee Signatories to the...
![Page 1: The America’s Cup in San Francisco · • America’s Cup Organizing Committee Signatories to the Host and Venue Agreement Cascais, Portugal: Aug 6-14 Plymouth, UK: Sept 10-18 San](https://reader033.fdocuments.net/reader033/viewer/2022052007/601b2d0927ec333e9c5015ff/html5/thumbnails/1.jpg)
The America’s Cup in San Francisco
San Francisco Office of Economic and Workforce Development . January 17, 2012
![Page 2: The America’s Cup in San Francisco · • America’s Cup Organizing Committee Signatories to the Host and Venue Agreement Cascais, Portugal: Aug 6-14 Plymouth, UK: Sept 10-18 San](https://reader033.fdocuments.net/reader033/viewer/2022052007/601b2d0927ec333e9c5015ff/html5/thumbnails/2.jpg)
Event Partners
• City & County of San Francisco • America’s Cup Event Authority • America’s Cup Race Management • America’s Cup Organizing Committee
Signatories to the Host and Venue Agreement
![Page 3: The America’s Cup in San Francisco · • America’s Cup Organizing Committee Signatories to the Host and Venue Agreement Cascais, Portugal: Aug 6-14 Plymouth, UK: Sept 10-18 San](https://reader033.fdocuments.net/reader033/viewer/2022052007/601b2d0927ec333e9c5015ff/html5/thumbnails/3.jpg)
Cascais, Portugal: Aug 6-14
Plymouth, UK: Sept 10-18
San Diego, USA: Nov 12-20
AC World Series
Aug 2011 - June 2012 July 4 - Sept 1, 2013 Sept 7-22, 2013
Additional 2012/2013 Dates To Be Announced
San Francisco, USA
January – March 2012 TBA
Venice, Italy: May 12-20
Aug 2012 - June 2013
San Francisco, USA:
August 11-19 August 27- September 2
AC World Series
The America’s Cup: A Global Event
Newport, USA: June 23-July 1
Venice, Italy: April
Naples, Italy: April 7-15 Naples, Italy: May 11-19
![Page 4: The America’s Cup in San Francisco · • America’s Cup Organizing Committee Signatories to the Host and Venue Agreement Cascais, Portugal: Aug 6-14 Plymouth, UK: Sept 10-18 San](https://reader033.fdocuments.net/reader033/viewer/2022052007/601b2d0927ec333e9c5015ff/html5/thumbnails/4.jpg)
CEQA / NEPA Status
CEQA Actions Completed and Proposed
• Jul 11 2011 - DEIR published
• Aug 25 2011 - 2,000+ pages of comments received
• Dec 1 2011 - Responses published
• Dec 15 2011 - Planning Commission Certified EIR
• Feb 7 2012 – SFMTA Board adopts CEQA Findings
NEPA Process: Proposed
• May 2012 – Environmental Assessment published
• June 2012 – Finding Of No Significant Impact
![Page 5: The America’s Cup in San Francisco · • America’s Cup Organizing Committee Signatories to the Host and Venue Agreement Cascais, Portugal: Aug 6-14 Plymouth, UK: Sept 10-18 San](https://reader033.fdocuments.net/reader033/viewer/2022052007/601b2d0927ec333e9c5015ff/html5/thumbnails/5.jpg)
Economic Opportunity
• Estimated 8,800 jobs and > $1 billion: – construction – transportation – food & beverage – hospitality sectors
• City strategizing to maximize benefit
![Page 6: The America’s Cup in San Francisco · • America’s Cup Organizing Committee Signatories to the Host and Venue Agreement Cascais, Portugal: Aug 6-14 Plymouth, UK: Sept 10-18 San](https://reader033.fdocuments.net/reader033/viewer/2022052007/601b2d0927ec333e9c5015ff/html5/thumbnails/6.jpg)
Proposed 2012 Course Area
![Page 7: The America’s Cup in San Francisco · • America’s Cup Organizing Committee Signatories to the Host and Venue Agreement Cascais, Portugal: Aug 6-14 Plymouth, UK: Sept 10-18 San](https://reader033.fdocuments.net/reader033/viewer/2022052007/601b2d0927ec333e9c5015ff/html5/thumbnails/7.jpg)
Proposed 2013 Course Area
![Page 8: The America’s Cup in San Francisco · • America’s Cup Organizing Committee Signatories to the Host and Venue Agreement Cascais, Portugal: Aug 6-14 Plymouth, UK: Sept 10-18 San](https://reader033.fdocuments.net/reader033/viewer/2022052007/601b2d0927ec333e9c5015ff/html5/thumbnails/8.jpg)
Marina Green 2012
![Page 9: The America’s Cup in San Francisco · • America’s Cup Organizing Committee Signatories to the Host and Venue Agreement Cascais, Portugal: Aug 6-14 Plymouth, UK: Sept 10-18 San](https://reader033.fdocuments.net/reader033/viewer/2022052007/601b2d0927ec333e9c5015ff/html5/thumbnails/9.jpg)
Piers 27/29
![Page 10: The America’s Cup in San Francisco · • America’s Cup Organizing Committee Signatories to the Host and Venue Agreement Cascais, Portugal: Aug 6-14 Plymouth, UK: Sept 10-18 San](https://reader033.fdocuments.net/reader033/viewer/2022052007/601b2d0927ec333e9c5015ff/html5/thumbnails/10.jpg)
Piers 30/32
![Page 11: The America’s Cup in San Francisco · • America’s Cup Organizing Committee Signatories to the Host and Venue Agreement Cascais, Portugal: Aug 6-14 Plymouth, UK: Sept 10-18 San](https://reader033.fdocuments.net/reader033/viewer/2022052007/601b2d0927ec333e9c5015ff/html5/thumbnails/11.jpg)
Implementation Plans
1. Advertising posted
2. Ambush Marketing posted
3. Parks Event Operations posted
4. People posted
5. Public Safety posted
6. Sustainability posted
7. Water & Air Traffic posted
8. Workforce Development posted
9. Youth Involvement posted
10. Zero Waste posted
11. Team Base Operations 2012
![Page 12: The America’s Cup in San Francisco · • America’s Cup Organizing Committee Signatories to the Host and Venue Agreement Cascais, Portugal: Aug 6-14 Plymouth, UK: Sept 10-18 San](https://reader033.fdocuments.net/reader033/viewer/2022052007/601b2d0927ec333e9c5015ff/html5/thumbnails/12.jpg)
People Plan: Guiding Principles
1. Public Safety
2. Resource Efficiency
3. Environmental Sustainability
4. Strategic Adaptability
5. Positive Legacy
![Page 13: The America’s Cup in San Francisco · • America’s Cup Organizing Committee Signatories to the Host and Venue Agreement Cascais, Portugal: Aug 6-14 Plymouth, UK: Sept 10-18 San](https://reader033.fdocuments.net/reader033/viewer/2022052007/601b2d0927ec333e9c5015ff/html5/thumbnails/13.jpg)
Muni Augmentation
![Page 14: The America’s Cup in San Francisco · • America’s Cup Organizing Committee Signatories to the Host and Venue Agreement Cascais, Portugal: Aug 6-14 Plymouth, UK: Sept 10-18 San](https://reader033.fdocuments.net/reader033/viewer/2022052007/601b2d0927ec333e9c5015ff/html5/thumbnails/14.jpg)
SF Regional Transit Augmentation
![Page 15: The America’s Cup in San Francisco · • America’s Cup Organizing Committee Signatories to the Host and Venue Agreement Cascais, Portugal: Aug 6-14 Plymouth, UK: Sept 10-18 San](https://reader033.fdocuments.net/reader033/viewer/2022052007/601b2d0927ec333e9c5015ff/html5/thumbnails/15.jpg)
Expanded, Event-Branded Clipper Card
![Page 16: The America’s Cup in San Francisco · • America’s Cup Organizing Committee Signatories to the Host and Venue Agreement Cascais, Portugal: Aug 6-14 Plymouth, UK: Sept 10-18 San](https://reader033.fdocuments.net/reader033/viewer/2022052007/601b2d0927ec333e9c5015ff/html5/thumbnails/16.jpg)
Bikesharing and Bicycle Route Pilots
![Page 17: The America’s Cup in San Francisco · • America’s Cup Organizing Committee Signatories to the Host and Venue Agreement Cascais, Portugal: Aug 6-14 Plymouth, UK: Sept 10-18 San](https://reader033.fdocuments.net/reader033/viewer/2022052007/601b2d0927ec333e9c5015ff/html5/thumbnails/17.jpg)
Example: Bicycle/Pedestrian Accommodation
![Page 18: The America’s Cup in San Francisco · • America’s Cup Organizing Committee Signatories to the Host and Venue Agreement Cascais, Portugal: Aug 6-14 Plymouth, UK: Sept 10-18 San](https://reader033.fdocuments.net/reader033/viewer/2022052007/601b2d0927ec333e9c5015ff/html5/thumbnails/18.jpg)
Parking Strategies: Regional Park-n-Rides
![Page 19: The America’s Cup in San Francisco · • America’s Cup Organizing Committee Signatories to the Host and Venue Agreement Cascais, Portugal: Aug 6-14 Plymouth, UK: Sept 10-18 San](https://reader033.fdocuments.net/reader033/viewer/2022052007/601b2d0927ec333e9c5015ff/html5/thumbnails/19.jpg)
Parking Strategies: SF Satellite Parking
![Page 20: The America’s Cup in San Francisco · • America’s Cup Organizing Committee Signatories to the Host and Venue Agreement Cascais, Portugal: Aug 6-14 Plymouth, UK: Sept 10-18 San](https://reader033.fdocuments.net/reader033/viewer/2022052007/601b2d0927ec333e9c5015ff/html5/thumbnails/20.jpg)
Parking Strategies: Priority Use Areas
![Page 21: The America’s Cup in San Francisco · • America’s Cup Organizing Committee Signatories to the Host and Venue Agreement Cascais, Portugal: Aug 6-14 Plymouth, UK: Sept 10-18 San](https://reader033.fdocuments.net/reader033/viewer/2022052007/601b2d0927ec333e9c5015ff/html5/thumbnails/21.jpg)
Questions?