The alwaysOn Marketing Hub

1

Presented ByWeb Decisions

on October 24, 2016

alwaysOnMarketing Hub

the next generation…

Monday, May 1, 2023Property of Web Decisions LLC,2

Web Decisions is a Data Management Service Provider

• Founded in 2002 and headquartered in Greensboro NC.

• Senior Management with 25+ Years of Marketing Database Experience.

• Hyper-focused on the Retail / Catalog / eCommerce Industry.

• 50+ Employees and Growing - Inc. 5000 List in 2012, 2013, 2014, 2015, and 2016.


Our Leadership Team

Tom NewkirkChairman

Kim AddingtonCEO

Seth ColemanManaging Director

Information Technology

Phil JewisonManaging Director

Customer EngagementLisa Eldredge

Managing DirectorCustomer Engagement

Mike BrowningBoard Member

Scot ThomasBoard Member

John FilipoffManaging Director

Operations

Jeremy BuntonManaging Director

Database Development

George BardenheierPresident

Jim CalhounManaging DirectorStrategic

Partnerships


We Help Companies Grow Their Business


Our Data Management Services Components


alwaysOn is a marketing hub that enables a single view of

the customer, tracks the customer journey, and provides seamless data

exchange with all marketing channels for companies of all

sizes.

Our Platform as a Service (PaaS)Turns All-Channel Marketing On


And In Days or Weeks, We Can Turn All-Channel Marketing

On For YouThe alwaysOn marketing hub is built around a time-tested, “best practices” data model and data connectors that are a product of 25+ years of experience building marketing databases for retailers.

The system is deployed quickly, painlessly, and without going through the grid of building a custom marketing database from scratch.


The Right Data

Single View of

the Customer

Customer Lifecycle Tracking

All-Channel

Marketing

Improving Customer Experienc

e

Growing Your

Business

The alwaysOn Marketing Hub is an End to End Data Management Solution That

Produces Results


Unlike many data management platforms in the marketplace today, the alwaysOn marketing hub treats brick-and-mortar purchases as important as online purchases.

Anytime a customer is interacting with your brand, the system is designed to ingest the information whether the customer is calling, opening an email, browsing your website, clicking on an ad, shopping, or navigating a social network.

Knowing Everything About Your Customer Is Invaluable


The alwaysOn marketing hub performs postal address hygiene, address element corrections, and address standardization because this is essential for bringing in offline data and eliminating duplicates.

It also has a built-in, proprietary application for persistent person and household identity resolution that enables a “realistic” single view of the customer.

Marketing to a Person is Your First Step for Growing The Business.


The alwaysOn marketing hub provides customer lifecycle tracking dashboards with visualizations for immediately measuring the impact of your marketing efforts.

Out of the box, at any point in time, you will be able to see how many customers are classified as Aware, Try It, Like It, Love It, or Left You customers.

Understanding Your Customers is Vital for Your Business Strategy


The alwaysOn marketing hub provides the ability to build single view customer profiles and audiences that can be quickly deployed across all of your marketing channels.

Optionally included is an enterprise-grade campaign management tool that is integrated with the alwaysOn marketing hub and allows you to orchestrate messaging from a single console.

All-Channel Marketing is Crucial in Today’s Marketplace


When your customer communication is consistent, relevant to the customer journey, and delivered at the right time and in the right marketing channel, you are on your way to improving the customer experience.

And most importantly, the alwaysOn marketing hub gives you the means to influence customers to move from Aware to Try It to Like It to Love It customers and the financial rewards are substantial.

Message Timing and Relevance is Key to Improving Your Customers’ Experience


A new customer that buys twice in 12 months (Like It), in the following 12 months, this customer will spend 3-4 times as much as a new customer that only buys once in 12 months (Try It).

A Like It customer that goes on to buy in the following 12 months (Love It), will then spend 2 times as much in the next 12 months.

Customer Disposition is Highly Predictable of How Much a

Customer Will Spend


By moving 10% more Try It customers to Like It customers, you can generate 25% in incremental revenue.

By moving 10% more Like It customers to Love It customers, you can generate 18% in incremental revenue.

The alwaysOn Marketing Hub Give You the Ammunition to Substantially Grow

Your Business


The alwaysOn marketing hub will help you grow your business by taking the guesswork out of knowing who your customers are and where they are in their journey with your brand.

You will gain the business intelligence and means to improve the customer experience by driving customer engagement in all marketing channels.

In a matter of days or weeks and with a minimal set-up fee, we can get you started. If you continue with the platform, the set-up fee will be waived.

We Can Get You Started Today


• Fast deployment, minimal investment, proof-of-concept, nothing to lose.

• Elimination of customer information silos or a legacy marketing database.

• Realistic single view of the customer including proprietary linkage of offline and online transactions.

• Multiple points in time, customer life-cycle tracking.

• Sophisticated, yet easy deployment of custom audiences to all of your marketing channels.

• Dashboards providing quick and measurable results of your all-channel marketing efforts and the financial impact of accelerating your customers’ journeys.

Benefits of the alwaysOn Marketing Hub


Office Locations

Greensboro, NC (Headquarters)303 Pisgah Church Rd.Suite 2AGreensboro, NC 27455

Schaumburg, IL155 W Central Rd.Schaumburg, IL 60195

Call Us Today @ 336-450-2090

The alwaysOn Marketing Hub

Marketing

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