The Afterglow Effect: Creating Customer Relationships that Last
Transcript of The Afterglow Effect: Creating Customer Relationships that Last
THE AFTERGLOW EFFECTCreate Customer Relationships That Last
Western Fairs Association Convention & Trade Show
January 14, 2015
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1. IMPROVE SEO (on DESKTOP)
50%of website traffic
comes from organic
searches
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1. IMPROVE SEO (… and on MOBILE)
50%of website traffic
comes from organic
searches
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2. UPDATE INFO & CAPTURE EMAILS
2.5x1-click forms gather more organic sign-
ups than text links
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2. OPTIMIZE FOR MOBILE
30%+site visits occur on
mobile devices
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2. GIVE THE PEOPLE WHAT THEY WANT
Converted
11%of visitors into new email subscribers
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3. SEND A THANK YOU EMAIL
2x the email opens
6xthe click rates
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4. BUILD YOUR DATABASE
The average online ticket
order:
2.7tickets
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5. INCLUDE THANK YOU MESSAGING
One fair client
generated
160,000+email opens
in the last year
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5. CREATE A RECAP DECK
Show sponsors actionable data,
for instance: one email
address is worth
$12
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A Quick Case Study: Homestead-Miami Speedway
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A Quick Case Study: Allegan County FairTHE GOALMaintain engagement after the event while continuing to capture email addresses and generate interest for 2015.
WHAT WE DIDImplemented 2015 dates and thank you messaging on all channels, while keeping the conversation going on social.
THE RESULTS• 3x the engagement rate of
regular emails.• 20%+ increase in YOY site
visits and pageviews.
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1. OPTIMIZE SEARCH RESULTS
2. UPDATE WEBSITE (DESKTOP + MOBILE)
3. ASK FANS FOR FEEDBACK
4. MAINTAIN ENGAGEMENT ON SOCIAL
5. INCREASE SPONSORSHIP VALUE
OVERVIEW: 5 THINGS TO DO POST-EVENT
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GOOGLE YOURSELF (DESKTOP & MOBILE)
VIEW WEBSITE ON YOUR PHONE
BUY A TICKET ON YOUR SITE VIA MOBILE & DESKTOP
SIGN UP FOR YOUR EMAIL LIST
SET UP AN AUTOMATED WELCOME EMAIL
READ THE WELCOME EMAIL ON A MOBILE PHONE
OTHER WAYS TO GET STARTED TODAY
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www.slideshare.net/etixworld
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615-772-6196
@rhpartners
NEXT STEPS? CASE STUDIES? LET’S TALK!
AMANDA [email protected]
434-953-8668
www.slideshare.net/etixworld
@etix_world