Since 2008, The Adventure Collective has been connecting people with the best local and regional outdoor adventure through print and digital adventure guides. In 2016, we will print 100,000 copies of The WNC Adventure Guide in an 8.5” x 11” full glossy, magazine-style format distributed at over 300 locations in the Carolinas.

The aim of The Adventure Collective is simple: get more people outdoors. While some of this information can be found in various guide books and websites, our easy to use print and digital guides are the only free resources that consolidate market-specific and regional information covering numerous activity categories.

The market-specific content includes detailed descriptions and directions to each adventure, related resources, and engaging articles about photography, gear and destinations. Furthermore, the local “Best Of” content is organized in such categories as hiking, biking, running, climbing, family friendly, events/races, fishing, dog friendly, paddling, etc. In total, each guide has info and directions to over 200 of the some of the best outdoor adventures and activities in the region.

WHAT

WHY

CONTENT

1Chuck Lee/828 230 4510 | chuck@advguides.com

B O O N EADVENTUREG U I D E

T H EADVENTURECOLLECTIVE

Local. Outdoor. Adventure.

www.advguides.com

has been connecting people withthe best local and regional outdoor adventure through print and digitaladventure guides. In 2012, we will print 160,000 guides in an 8.5ʹʹ x 11ʹ ʹ “magazine-style” format that will serve Asheville, ; Chattanooga, ; Charleston, ; and Boone, .

While some of this information can be found in various guide books and Web sites, our easy to use guides are the only free resources that consolidate

categories.

each adventure, related resources, and a map of the area. Furthermore, the local “Best Of” content is organized in such categories as hiking, biking,

friendly, paddling, etc. Likewise, the guide will cover regional “Road Trips”,

PERFECT

WEEKEND

In 2014 and 2015 we made a substantial investment and improvement to the digital

properties of The Adventure Collective. Several key improvements are an interactive

map highlighting adventures and providing easy to access directions, an expanded

Local Resources directory with information about area gear shops, guide services

and points of interest, a rating system to allow users to actively discuss and rate their

favorite adventures, and regularly updated content, including videos, news updates

and feature articles, gear reviews and seasonal adventure recommendations. Since

improving our online components, we also have redoubled our efforts on social media

and have seen continued growth in both Instagram and Facebook and have had

great success in driving more traffic to the digital site. In 2015, the digital properties

delivered over 100,000 page views. Since making improvements, we are projecting

substantial growth in 2016 and beyond.

The goal of the distribution strategy is to reach active adults looking for adventure.

Distribution points include retail (outdoor sports, running, biking, hiking, etc), lodging

locations, restaurants, visitor centers, resorts, and breweries/bars. Distribution is

typically over a 12 month period with the highest pick-up rates from April to October.

Distribution: 100,000 total print copies distributed at over 500 locations including

Boone, Asheville, Brevard, Hendersonville, Charlotte, Morganton, Winston-Salem, High

Point, Greenville, SC, Columbia, SC and Charleston, SC.

DISTRIBUTION

DIGITAL

homepage location category adventure

3Chuck Lee/828 230 4510 | chuck@advguides.com

Market Specific Sponsorship Packages

Sponsorship RatesFull Run Sponsorship Packages

Full Page Package• Onefullpageadunit(8.5ʹʹ x 11ʹʹ) on print and web versions of the guide. Includes all 160,000 print copies.• InclusionintheonlineLocal Resources section that will include a company logo, description and contact info.• Webbanner(543 x 186 pixels) on the front door of the market of your choice.Total Cost: $5000

Half Page Package• Onehalfpageadunit(8.5ʹʹ x 5.5ʹʹ) on print and web versions of the guide. Includes all 160,000 print copies.• InclusionintheonlineLocal Resources section that will include a company logo, description and contact info.Total Cost: $2600

Quarter Page Package• Onequarterpageadunit(4.25ʹʹ x 5.5ʹʹ) on print and web versions of the guide. Includes all 160,000 print copies.• InclusionintheonlineLocal Resources section that will include a company logo, description and contact info.Total Cost: $1400

Adventure Category Sponsorship Package

• Presenting sponsor of one adventure on print and web —Best Hiking Adventures presented by “xxxx”. This includes one prominent, large logo at the top of the page.

• Oneadunit(3.8ʹʹ x 4ʹʹ) on print and web versions of the guide within your preferred section and premium placement at top of page. Includes 40,000 print copies in the market of your choice.• Webadunit(333 x 186 pixels) within your sponsored content

section and Local Resources category.• InclusionintheonlineLocalRe sources section that will include a company logo, description and contact info.

Total Cost: $1430

Half Page Package• Onehalfpageadunit(8.5ʹʹ x 5.5ʹʹ) on print and web versions of the guide. Includes 40,000 print copies in the market of your choice.• InclusionintheonlineLocal Resources section that will include a company logo, description and contact info.Total Cost: $1300

Quarter Page Package• Onequarterpageadunit(4.25ʹʹ x 5.5ʹʹ) on print and web versions of the guide. Includes 40,000 print copies in the market of your choice.• InclusionintheonlineLocal Resources section that will include a company description and contact info.Total Cost: $950

Eighth Page Package• Oneeighthpageadunit(4.25ʹʹ x 2.25ʹʹ) on the Local Map page on print and web versions of the guide. Includes 40,000 print copies in the market of your choice.• InclusionintheonlineLocal Resources section that will include a company description and contact info.Total Cost: $800

Large Sponsor: $1850 || Small Sponsor: $1250 || Small Ad In Content: $800

Total Cost: $2000Total Cost: $1050 Total Cost: $750

Sponsorship RatesPricing For The 2016 WNC Adventure Guide

Adventure Specific Sponsorship Packages

3Chuck Lee/828 230 4510 | chuck@advguides.com

Market Specific Sponsorship Packages

Sponsorship RatesFull Run Sponsorship Packages

Full Page Package• Onefullpageadunit(8.5ʹʹ x 11ʹʹ) on print and web versions of the guide. Includes all 160,000 print copies.• InclusionintheonlineLocal Resources section that will include a company logo, description and contact info.• Webbanner(543 x 186 pixels) on the front door of the market of your choice.Total Cost: $5000

Half Page Package• Onehalfpageadunit(8.5ʹʹ x 5.5ʹʹ) on print and web versions of the guide. Includes all 160,000 print copies.• InclusionintheonlineLocal Resources section that will include a company logo, description and contact info.Total Cost: $2600

Quarter Page Package• Onequarterpageadunit(4.25ʹʹ x 5.5ʹʹ) on print and web versions of the guide. Includes all 160,000 print copies.• InclusionintheonlineLocal Resources section that will include a company logo, description and contact info.Total Cost: $1400

Adventure Category Sponsorship Package

• Presenting sponsor of one adventure on print and web —Best Hiking Adventures presented by “xxxx”. This includes one prominent, large logo at the top of the page.

• Oneadunit(3.8ʹʹ x 4ʹʹ) on print and web versions of the guide within your preferred section and premium placement at top of page. Includes 40,000 print copies in the market of your choice.• Webadunit(333 x 186 pixels) within your sponsored content

section and Local Resources category.• InclusionintheonlineLocalRe sources section that will include a company logo, description and contact info.

Total Cost: $1430

Half Page Package• Onehalfpageadunit(8.5ʹʹ x 5.5ʹʹ) on print and web versions of the guide. Includes 40,000 print copies in the market of your choice.• InclusionintheonlineLocal Resources section that will include a company logo, description and contact info.Total Cost: $1300

Quarter Page Package• Onequarterpageadunit(4.25ʹʹ x 5.5ʹʹ) on print and web versions of the guide. Includes 40,000 print copies in the market of your choice.• InclusionintheonlineLocal Resources section that will include a company description and contact info.Total Cost: $950

Eighth Page Package• Oneeighthpageadunit(4.25ʹʹ x 2.25ʹʹ) on the Local Map page on print and web versions of the guide. Includes 40,000 print copies in the market of your choice.• InclusionintheonlineLocal Resources section that will include a company description and contact info.Total Cost: $800

• One full page ad unit (8.5 x 11) on print and web versions of the guide. Includes 100,000 print copies.

• Inclusion in the online Local Resources section that will include a company logo, description and contact info.

• Web banner (728 x 90 pixels) rotator on all category pages.

Total Cost: $2550

• One half page ad unit (8.5 x 5.5) on print and web versions of the guide. Includes all 100,000 print copies.

• Inclusion in the online Local Resources section that will include a company logo, description and contact info.

• Web ad on sidebar rotator + app.

Below Content: $1750 Ad Co-Op Space: $1000

• One quarter page ad unit (4.25 x 5.5) on print and web versions of the guide. Includes all 100,000 print copies.

• Inclusion in the online Local Resources section that will include a company logo, description and contact info.

• Small logo ad in sidebar on web.

Below Content: 1/4-$1050; 1/8-$550Ad Co-Op Space: 1/4 - $600; 1/8-$325

Full Page Package Half Page Package 1/4 + 1/8 Page Package

* Pricing For Premium Locations Varies

Exclusive featured sponsorship of one or more regional adventure categories. Featured adventure category sponsorship gives your business expert status in the sponsored category for your region (ex. Boone Hiking Expert) and locks out the competition. This section of the guide is exclusive in there is only one available sponsorship for each category in print and online for each geographic region or area.

• One ad unit in print and web versions of the guide within your preferred section (where available) and premium ad placement at top or bottom of page. Total of 100,000 print copies.

• Web ad at top of sidebar, large ad in category, and “Local Expert” box with phone number, link to website and info in all adventure content, added to our online Local Resources with logo, description and contact info.

Destinations: Mini Guides To Specific Locations + Attractions

3Chuck Lee/828 230 4510 | chuck@advguides.com

Market Specific Sponsorship Packages

Sponsorship RatesFull Run Sponsorship Packages

Full Page Package• Onefullpageadunit(8.5ʹʹ x 11ʹʹ) on print and web versions of the guide. Includes all 160,000 print copies.• InclusionintheonlineLocal Resources section that will include a company logo, description and contact info.• Webbanner(543 x 186 pixels) on the front door of the market of your choice.Total Cost: $5000

Half Page Package• Onehalfpageadunit(8.5ʹʹ x 5.5ʹʹ) on print and web versions of the guide. Includes all 160,000 print copies.• InclusionintheonlineLocal Resources section that will include a company logo, description and contact info.Total Cost: $2600

Quarter Page Package• Onequarterpageadunit(4.25ʹʹ x 5.5ʹʹ) on print and web versions of the guide. Includes all 160,000 print copies.• InclusionintheonlineLocal Resources section that will include a company logo, description and contact info.Total Cost: $1400

Adventure Category Sponsorship Package

• Presenting sponsor of one adventure on print and web —Best Hiking Adventures presented by “xxxx”. This includes one prominent, large logo at the top of the page.

• Oneadunit(3.8ʹʹ x 4ʹʹ) on print and web versions of the guide within your preferred section and premium placement at top of page. Includes 40,000 print copies in the market of your choice.• Webadunit(333 x 186 pixels) within your sponsored content

section and Local Resources category.• InclusionintheonlineLocalRe sources section that will include a company logo, description and contact info.

Total Cost: $1430

Half Page Package• Onehalfpageadunit(8.5ʹʹ x 5.5ʹʹ) on print and web versions of the guide. Includes 40,000 print copies in the market of your choice.• InclusionintheonlineLocal Resources section that will include a company logo, description and contact info.Total Cost: $1300

Quarter Page Package• Onequarterpageadunit(4.25ʹʹ x 5.5ʹʹ) on print and web versions of the guide. Includes 40,000 print copies in the market of your choice.• InclusionintheonlineLocal Resources section that will include a company description and contact info.Total Cost: $950

Eighth Page Package• Oneeighthpageadunit(4.25ʹʹ x 2.25ʹʹ) on the Local Map page on print and web versions of the guide. Includes 40,000 print copies in the market of your choice.• InclusionintheonlineLocal Resources section that will include a company description and contact info.Total Cost: $800

Our one and two-page destination guides provide an in-depth look at attractions and destinations across the Carolina region. These mini-guides profile attractions such as Ziplines, Adventure Parks, specific geographic areas and other types of attractions. These guides include advertorial content written by our team of writers with assistance from the staff of the attractions we profile in the guide. In addition to photos,

writeup and contact information, these mini-guides also include an assortment of ad options. Online, our mini-guides include additional information and adventures that go well beyond what readers will find in the guide with direct links throughout to increase click through traffic to the attraction’s own website. In 2016, we will also be offering an optional video for added cost. Inquire if interested.

One Page Guide: $1,850 | Two Page Guide: $3,500Three Page Guide: $4,800 | Four Page Guide: $6,000

4Chuck Lee/828 230 4510 | chuck@advguides.com

Ad Space Deadline: February 24thAd Materials Due: March 2ndOn Street Date: April 2nd

Full Run Ad Units Market Specific Ad UnitsFull Page: Adventure Category Ad Unit: 3.8ʹʹ x 4ʹʹw/o bleed: 8ʹʹ x 10.5ʹʹ Half Page: 8.5ʹʹ x 5.5ʹʹ w/ bleed: 8.75ʹʹ x 11.25ʹʹ Quarter Page: 4.25ʹʹ x 5.5ʹʹHalf Page: 8.5ʹʹ x 5.5ʹʹ Eighth Page: 4.25ʹʹ x 2.25ʹʹQuarter Page: 4.25ʹʹ x 5.5ʹʹ Web Ad UnitsFront Door Banner: 543 x 186 pixelsSection Ad Unit: 333 x 186 pixels

Supporters of The

Adventure Collective

Deadlines

Color Ad Sizes

AD SPECS

SponsorsOF THE

ADVENTURECOLLECTIVE

4Chuck Lee/828 230 4510 | chuck@advguides.com

Ad Space Deadline: February 24thAd Materials Due: March 2ndOn Street Date: April 2nd

Full Run Ad Units Market Specific Ad UnitsFull Page: Adventure Category Ad Unit: 3.8ʹʹ x 4ʹʹw/o bleed: 8ʹʹ x 10.5ʹʹ Half Page: 8.5ʹʹ x 5.5ʹʹ w/ bleed: 8.75ʹʹ x 11.25ʹʹ Quarter Page: 4.25ʹʹ x 5.5ʹʹHalf Page: 8.5ʹʹ x 5.5ʹʹ Eighth Page: 4.25ʹʹ x 2.25ʹʹQuarter Page: 4.25ʹʹ x 5.5ʹʹ Web Ad UnitsFront Door Banner: 543 x 186 pixelsSection Ad Unit: 333 x 186 pixels

Supporters of The

Adventure Collective

Deadlines

Color Ad Sizes

Carolina Adventure Guide

Ad Space Deadline: 2/1/16

Ad Materials Due: 3/1/16

On Street Date: 4/15/16

Web Ad Units

Banner Ad Unit: 728x90 pixels

Sidebar Ad Unit: 360x 240 pixels

Logo Ad: 125x125 pixels

Full page:

w/o bleed: 8” x 10.5”

w/ bleed: 8.75” x 11.25”

Half Page: 8.75” x 5.75” (.25” bleed)

Quarter Page: 4.375” x 5.75” (.25” bleed)

Eighth Page: 3.75” x 2.35”

resort & adventure Category ad units:

8.75” x 4.5” (full bleed, .25” safe area)

Small Category Ad Or Sponsor:

3.8” x 4” (width x height) with no bleed

DEADLINES

Contact Information

Ads & Design: Eric Crews

828-773-0738

Distribution & Events: Travis Moore

828-414-1955

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2015 Distribution InfoLocation Types Copies Per Location Geography