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The Internet of Everything is quickly taking shape—a network of networks where billions or even trillions of connections create unprecedented opportunities. One thing is certain about this emerging era: connections will become more relevant and valuable than ever before.

That is why Cisco is increasing our investment in partnerships with independent software vendors (ISVs). Your innovations and capabilities complement our own, opening new doors to mutual success. Join us, and transform our joint value propositions into new opportuni-ties. You’ll find that a relationship with Cisco offers a combination of business advantages and unique value that no other partner today can match.

The Advantages and Value for Independent Software Vendors

© 2014 Cisco and/or its affiliates. All rights reserved.

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LeadershipMore than 87 percent of Fortune 500 companies—and over 100,000 companies worldwide—are Cisco® customers.1 Cisco is a market leader in software as a service (SaaS) and cloud, collaboration, unified workspace, security, video, telepresence, and more. Our size, product breadth, global presence, and market savvy give you leverage to expand into new geographies, industries, demographics, and solution areas.

TechnologyWith 10,000 patents, 20,000 engineers, and core competence in a broad range of technologies, Cisco gives you unique access to innovation and experience across solution categories.

Expertise Cisco has the technical know-how to help you enhance and validate your application, optimize your infrastructure, increase security, and scale your solutions.

Resources Cisco offers a vast array of resources to help you achieve your specific goals—from marketing, sales enablement, and go-to-market services, to technical support, reference architectures, and engineering assistance; education and training; financial incentives; and discounts on Cisco products and services. The more invested you become as a partner, the more resources we make available to you.

RelationshipsCisco can connect you with other ISVs, resellers, systems integrators, OEMs, and strategic partners whose solutions complement and add value to yours.

VisionCisco has a long history of “seeing around corners,” identifying market transitions and emerging opportunities early. Our vision gives our ISV partners first-mover advantage.

LoyaltyCisco is committed to trust, predictability, and proactive partner enablement over the long term.

1 Source: Bloomberg Businessweek, April 9, 2012.

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Cloud and SaaS: Refine Your Strategy; Enhance and Scale Your ApplicationsIf you’re considering hosting your application as a service running in your own private cloud, Cisco and our partners offer two routes to build your own cloud.

• Cisco Cloud Enablement Services deliver the expert help you need to make it faster, easier, and more secure for you to plan, build, and manage your cloud computing solution.

• Cisco Cloud Builder Partners build and sell Cisco centric cloud solutions to end customers and cloud providers.

If your plans include hosting your application on someone else’s cloud, Cisco has a broad set of Cloud Provider Partners who build, own, or operate their own data centers, network operations centers, and assets. They offer Cisco centric X-as-a-service to multiple end customers, including ISVs. Cisco Cloud Provider Partners deploy Cisco Powered services, which can give your organization the agility to blend cloud and managed services with premises-based solutions.

On-Premises IT: Unify Your Infrastructure and Move to IT-as-a-ServiceCisco can help you integrate siloed IT assets so you can transition to IT as a service and a higher level of IT agility. Cisco can help you accelerate an agile development environment. The Cisco Unified Data Center, which consists of Unified Fabric, Unified Management, and the Cisco Unified Computing System™ (Cisco UCS®), helps you increase and validate the performance, security, availability, and scalability of your applications in a Cisco environment so you can provide a better overall experience to end users. Cisco UCS Director delivers unified converged infrastructure management for administering computing, network, virtualization, and storage from one self-service web interface. To improve I/O performance, Cisco UCS Invicta Series Solid State Systems deliver powerful, easy-to-manage application acceleration for I/O and bandwidth-intensive workloads.

Enterprise Mobility: Capture Your Share of the Mobility Transition Your employees and your customers want to work their way, from anywhere. Cisco and ISV partners can make that possible—together. The Cisco Intelligent Network Platform, combined with the Unified Workspace framework and targeted ISV solutions, can unify people and resources—and help expand your role in the mobile and unified workspace markets.

Collaboration: Differentiate and Add More Value by Embedding Cisco Solutions Cisco WebEx® is the industry’s number one conferencing service, Cisco TelePresence® is the number one telepresence solution, and more than 85 percent of the Fortune 500 use Cisco Unified Communications solutions. You can translate Cisco’s market leadership and cross-platform, open technologies into new opportunities for your solutions. For example, by embedding Cisco Jabber® into your application, you can give users easy access to presence, instant messaging (IM), voice, video, voice messaging, desktop sharing, and conferencing.

© 2014 Cisco and/or its affiliates. All rights reserved.

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Americas HeadquartersCisco Systems, Inc.San Jose, CA

Asia Pacific HeadquartersCisco Systems (USA) Pte. Ltd.Singapore

Europe HeadquartersCisco Systems International BV Amsterdam, The Netherlands

Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1110R)

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective owners. The use of the word partner does

not imply a partnership relationship between Cisco and any other company. (1110R)

Americas HeadquartersCisco Systems, Inc.San Jose, CA

Asia Pacific HeadquartersCisco Systems (USA) Pte. Ltd.Singapore

Europe HeadquartersCisco Systems International BV Amsterdam, The Netherlands

Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices.

Big Data: Win with a Partner Who Doesn’t Compete with YouCisco has a huge customer base in your big data market niche, strategic partnerships with big data platform players, and considerable experience in monetizing open-source software solutions. The big difference: unlike other potential infrastructure partners, Cisco doesn’t compete with you—in big data software or services. In addition, with complete, easy-to-order packages that include computing, storage, connectivity, and unified management features, Cisco UCS CPA v2 for big data helps enable rapid deployment, delivers predictable performance, and reduces total cost of ownership (TCO).

Network Strategy: Align with Cisco Application Centric Infrastructure (ACI) and Other Key Cisco InitiativesMany if not most of your customers rely on Cisco products for their internal IT service delivery. By aligning with Cisco initiatives such as ACI your company can begin engineering its solutions to run over a network and integrate easily into a Cisco environment. And Cisco can help you deliver solutions that use the network as a strategic asset and a source of differentiation from your competitors.

Take Full Advantage of Solution Partner Program and DevNet ResourcesThe Solution Partner Program puts an enormous array of benefits at your disposal, including marketing, sales, technical and engineering support, training, discounts, and much more. For development teams it provides fast, easy access to APIs, SDKs, and supporting collateral across Cisco technologies. You can take advantage of 118 different Cisco technology centers worldwide to develop compelling business solutions. The program also offers comprehensive go-to-market planning programs and tools to help you navigate and benefit from Cisco sales channels.

Members of the Solution Partner Program may also showcase their solutions to Cisco reseller partners and customers through the Cisco Marketplace Solutions Catalog. The Solutions Catalog encourages collaboration between customers, partners, and developers to generate qualified leads, accelerate your sales, and help you expand your online marketing and sales channels. For more information about the Solution Partner Program, visit here. Visit the Cisco Marketplace here.

Take the Next Step, and Take Your Business to a Higher Level Amazing things happen when you connect the unconnected. So form a lasting connection with Cisco. Join the Solution Partner Program today. Click on Join The Network and start taking full advantage of the wealth of tools, programs, investments, and resources that are available to you.