The Abyss Gazes Back
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Presentation at the 2012 MORES (Marketing Opinion Research Society ) of the Philippines Congress held last July 4-6th, Plantation Bay Cebu.
Transcript of The Abyss Gazes Back
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Digital Dive in 2001
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Helluva of a journey.
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„The Great growling engine of change is Technology‰
Alvin Toffler, futurist : author „future shock‰
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There are 2.2B Internet Users worldwide
www.internetworldstats.com/stats
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1 Billion are in Asia
www.internetworldstats.com/stats
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491.4 M Smart Phones were sold in 2011
IDC (international data corporation)
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63.6 M Tablets were sold in 2011
Gartner Report Sept 2011
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+174% rise in global social networking audience
(vs. +88% total internet)comscore media metrix/March 2007-October 2011
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1/3 of the worldÊs social networkers are in Asia
comscore media matrix/October 2011
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Nearly 1 in 5 minutes online is spent on social networks
comscore media matrix/march 2007-October 2011
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Philippines is the 6th mostengaged market
comscore media matrix/march 2007-October 2011
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Philippines is the social networking capital of the world
24/7 Wall Street ; Campaign Asia
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We are living in exponential times
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ItÊs not a linear world anymore.
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Rise of The Social Consumer
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24/7/365Whenever, Wherever
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Real-TimeCurrents
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Many Facets, Multi-dimensional
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Engages deeply with her network
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Sharing culture
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Keeping it real vibe.
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2012 EdelmanAnnual Global Trust Barometer Survey
Networks that thrive as communities
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Communities that trust one another
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Consumers trusts one another
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Trust in institutions continue to decline
TRUST IN INSTITUTIONS ␣ 18-‐-‐-‐COUNTRY GLOBAL TOTAL2012 Edelman Trust Barometer Survey
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2012 EdelmanAnnual Global Trust Barometer Survey
*70% Trust Consumer OpinionsPosted Online *Nielsen Global Trust in Advertising Survey. Q3 2011
*92% Trust recommendations from people they know *Nielsen Global Trust in Advertising Survey. Q3 2011
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2012 EdelmanAnnual Global Trust Barometer Survey
2012 EdelmanAnnual Global Trust Barometer Survey
+75 Trust Social Media As Source Of Information
2012 Edelman Annual Global Trust Barometer Survey
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Connected Communitiesmotives are shaped by the network that feeds meaning and motivation
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ÂThe AbyssÊ
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Live stream of data and narrative footprints
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 Sometimes you stare into the abyss, and the abyss stares back.Ê – Nietszche
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 Gazing into the abyss......and the abyss gazes back.Ê
Real Time.
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 Gazing into the abyss......and the abyss gazes back.Ê
Real Time .41
 Gazing into the abyss......and the abyss gazes back.Ê
Real Time .42
Navigating The Abyss.
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why should they care?
why should they share?
Ask The Question.
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Platform Matters. Connecting By Interest and Passion.
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Profiling is Magical. coupled with location data becomes transformational.
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Insight is King. Influence is Queen. „the sisterhood story‰
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Relevance Hits the Heart.
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Garnered 600,00 views in 2 days
#1 most viewed on the week of Feb.14
#3 most shared video on Feb.16
#3 most liked and #2 mostfavorited
985 comments with 41:1 like to dislike ratio (higherthan Jeremy LinÊs video)
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Creative Storytelling is Key.
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➪ Message➪ Conflict➪ Plot➪ Characters➪ Narration Through Technology
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Planning is A Must.
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➤ Data & Decisions➤ Discovery➤ Distribution➤ Deploy
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➪ Ask The Question➪ Platform Matters➪ Insight is King. Influence is Queen.
➪ Relevance Hits the Heart➪ Creative Story Telling➪ Planning is a Must➪ Profiling is magical
Points to remember
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