The AARRRT of Product Metrics
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Transcript of The AARRRT of Product Metrics
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the aarrrt of product metrics
KPIs for the Pirate Product Manager
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The AARRRT of a great product.
Data is a great way to measure and test the effectiveness of your work, but most of us feel like we don’t have time or even know where to start when collecting and comparing data.
We’ve developed a helpful guide that will take you through many of the most popular KPIs for product development, business, and customer success. 20
NOTION KPIs for the Pirate Product Manager
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Actionable: create a goal for the KPI
Measurable: Choose KPIs that are specific and can easily be tracked and recorded
Comparable: Knowing how your KPIs interrelate can help you discover how moving one lever can affect other outcomes
Valid: Indicators aren’t useful unless they are based on good data and correct assumptions.
The recipe for great KPIs.
NOTION KPIs for the Pirate Product Manager
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User-focused: KPIs work best when you understand the improving them directly impacts the success of your customer
Owned: Someone needs to be accountable for each KPI
Shared: KPIs are most effective when the entire organization understands what issues need to be addressed.
The recipe for great KPIs.
NOTION KPIs for the Pirate Product Manager
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Lagging indicators track output. Easy to measure but hard to influence.
Leading indicators tend to be predictive and can change quickly.
The recipe for great KPIs.
NOTION KPIs for the Pirate Product Manager
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Every decision-maker and stakeholder in your business should be able to see
KPIs in a dashboard that shows where you are meeting goals, where you are off-target,
and what factors correlate.
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acquisition
Acquisition metrics help you understand which sources or channels are the most
useful for driving customer growth.
KPIs for the Pirate Product Manager
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Conversion from Lead Source
NOTION KPIs for the Pirate Product Manager
For the complete guide, visit http://usenotion.com/aarrrt/
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Customer Acquisition Cost
NOTION KPIs for the Pirate Product Manager
For the complete guide, visit http://usenotion.com/aarrrt/
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activationActivation metrics help you understand what your customers are actually doing,
giving you insight into where your product is most useful and where it’s superfluous.
KPIs for the Pirate Product Manager
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NOTION KPIs for the Pirate Product Manager
For the complete guide, visit http://usenotion.com/aarrrt/
Average Session per User
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Weekly Active Users
NOTION KPIs for the Pirate Product Manager
For the complete guide, visit http://usenotion.com/aarrrt/
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retention
Retention metrics will help you understand how to reduce churn, one of the most
important aspects of a SaaS company.
KPIs for the Pirate Product Manager
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Customer Churn
NOTION KPIs for the Pirate Product Manager
For the complete guide, visit http://usenotion.com/aarrrt/
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Revenue Churn
NOTION KPIs for the Pirate Product Manager
For the complete guide, visit http://usenotion.com/aarrrt/
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referralIf you have sharing or referral features in
your app, understanding who is activating referrals and to whom is critical to
understanding your growth
KPIs for the Pirate Product Manager
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Net Promoter Score
NOTION KPIs for the Pirate Product Manager
For the complete guide, visit http://usenotion.com/aarrrt/
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Referrals via Social Media
NOTION KPIs for the Pirate Product Manager
For the complete guide, visit http://usenotion.com/aarrrt/
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revenue
Revenue metrics can help you plan product development, saving you from building
features customers won’t pay for.
KPIs for the Pirate Product Manager
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Average Revenue Per User
NOTION KPIs for the Pirate Product Manager
For the complete guide, visit http://usenotion.com/aarrrt/
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Customer Lifetime Value
NOTION KPIs for the Pirate Product Manager
For the complete guide, visit http://usenotion.com/aarrrt/
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team
Team statistics can help drive quality, efficiency, and accountability during
product development.
KPIs for the Pirate Product Manager
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Backlog Burn Rate
NOTION KPIs for the Pirate Product Manager
For the complete guide, visit http://usenotion.com/aarrrt/
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Defect Removal Efficiency
NOTION KPIs for the Pirate Product Manager
For the complete guide, visit http://usenotion.com/aarrrt/
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The map to real treasure.Remember, no one metric can tell you everything, so look at
your KPIs in relation to each other.
We built Notion to give you a clear, sharable, visual interface to compare your KPIs and increase product insight for
your whole team.
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Track all your KPIs with ease in one place.
Start your free trial by visiting http://usenotion.com