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The 84% You’re Missing:Rethinking your on-demand webinar strategy

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62% of all B2B marketers now use webinars.

Source: Content Marketing Institute

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Average # of Webinar Registrants: 300-500

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Typically 84% of registrants

don’t care if they see the live event!

But wait…

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What are those leads doing?

Watching the

recording?

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Maybe.

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But probably not all of it.

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So… Let’s break down the cost

Technology ($417)

+

Equipment ($583)

+

Promo costs ($2750)

+

Staffing Expenses ($200)

$3,950=

1.

2.

3.

4.

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Avg. Registration: 260

Avg. Attendance Rate: 38%

= 98 attendees

30% turn into qualified leads = 29

Quick Facts

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Cost of a webinar ÷

qualified leads =

Cost of a qualified

webinar lead

What is the cost of a webinar lead?

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$3950 / 29 = $136 Webinar attendee CPL

What is the cost of a webinar lead?

$3950 / 69 = $52 Webinar registrant/recording CPL

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What should my recordings look like?

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Quick Reminder

*Yes people forget…

PRESS RECORD!

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Relevant Context

Do NOT

reference PAST

or FUTURE info

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Engage All Viewers

Use a poll

Engaged

To keep

The audience

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Create a webinar within a webinar.

Create Sections

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Repurpose

Cut 1

webinar into

smaller

webinars

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Embed Your Recordings

These tools allow you to

embed your recording on

different web pages.

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BOSTON, MA | AUGUST 19-22, 2013

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