hi.

xkcd.com/58/

we’re from justgiving

that website where nice people raise money

yep, that one

Simon - user champion

paper prototyping

threadless buddies

making videos with toysat vimeo.com/justgiving

Jonathan - charity champion

dangerous work with excel

making friends

food

and we both dabble in

UI design

research

blogging

beer

creative marketing language

BTTFflickr.com/photos/f1rstborn

flickr.com/photos/sikon

Seven years

5,066 charities

£290,631,544

£452 every minute

average from april/may 2008

What is digital divorce anyway?

other than creative marketing language...

insert web2.0 buzz term for *evangelist* here...

So this is how we’ve avoided it

1. listen to your users

everybody says they do

they say good things

and they say bad things

2. *actually* listen to your users

it’s more than just listening and answering

questions

user-centric design

listening labs

3. expect criticism

and be prepared for it

4. honest & open

tell the truth

[interlude]

a quick story about people

new methodology

1. Data

2. Listening Labs

3. Analysis

5. open and, erm, honest

have people at the end of a phone

6. you can’t please everyone

web apps don’t have to be

sexy

solve a problem

7. enable

the old brand vs. control thing

hey, guess what?

you never had any control anyway

ownership is obsolete

sphere of influence

sphere of control

real world stuff

so what’s next?

portability

• justgiving.com

• twitter.com/simondoggett

• twitter.com/jon_bedford

• thanks!

xkcd.com/262/