The 7 Tool You Need to Win at Social
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Transcript of The 7 Tool You Need to Win at Social
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T H E 7 T H I N G S Y O U N E E D TO W I N AT S O C I A L
With Beth HendersonMarketing Manager at Likeable Local
@LikeableLocal
FOR YOUR SMALL BUSINESS
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Why Social Media?1.44 billionmonthly active Facebook users
77% of consumers trust
recommendations from both their families and friends
71% of peopletrust products and services they find on Facebook
The average user logs onto social
networks 1.72 hours per day; that’s
28% of all online activity!
$8.5 billion was spent on social this year and it reach nearly
$14 billion in 201823% of Facebook Users check their
accounts at least 5 times a day
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SOCIAL MEDIA = THE NEW WORD OF MOUTH
-90% of people trust business recommendations from someone they know.
-People are 4x more likely to buy when referred by a friend
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SOCIAL ADS HAVE BUILT IN
ENDORSEMENTS FROM FRIENDS .
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THE REALITIES OF SOCIAL MEDIA
• $8.5 billion was spent on social in 2015.• $14 billion will be spent in 2018.
BUT• Social media will NOT bring you immediate
results.• Social media cannot make up for a bad
product or service.
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SOCIAL MEDIA IS YOUR MARKETING WEAPON
• There are 1.44 billion Facebook users.
• 71% of people trust services they find on social media.
• The average user logs into social networks 1.72 hours per day.
• That’s 28% of all online activity!
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THE 7 THINGS YOU NEED TO WIN AT SOCIAL
• Social Advertisements• S.M.A.R.T. Goals• Great Content• Referrals• Education• A Connection to Your Followers• Gratitude
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1. Social Advertisements“Obstacles don't have to stop you. If you run into a wall, don't turn around and give up. Figure out how to climb it, go through it, or work around it.”- Michael Jordan
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Facebook Reachageddon
“Facebook Reachageddon”
means businesses now have to pay to
play to get their content seen”
= The End of Organic Reach. If you aren’t paying to boost your posts, only 1-2% of your fans will
see your posts organically
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A FEW YEARS AGO IT HAPPENED TO BIG
BRANDS
.03% of their
following
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NOW IT’S HAPPENING TO SMALL BUSINESSES…LIKE YOU
.04% of their
following
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SOLUTION: Advertise Smarter
✓Set Goals ✓Reach The Right People ✓Scale Smarter
3 Pillars of Ad Success
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2. S.M.A.R.T. Goals“A goal without a plan is just a wish.”- Antoine de Saint-Exupery
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SET S.M.A.R.T GOALS FOR YOUR SOCIAL ADS
SpecificMeasureableAttainableRelevantTime Bound
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REACH THE RIGHT PEOPLEUse Hypertargeting & Nanotargeting
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REACH THE RIGHT PEOPLE: Custom & Lookalike Audiences
✓ Get more business and referrals from current customers✓ Attract people similar to your current customers✓ Get already-interested prospects closer to buying✓ Retarget “cold-feet” visitors
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3. Great Content“Traditional marketing talks at people. Content marketing talks with them.”- Doug Kessler
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Follow the 10 Commandments of Content Creation
~From our Free eBook SocialContentEBook.com ~
-Give your followers a reason to engage-Think positive-Remember to K-I-S-S (Keep It Simple, Stupid!)-Have a Conversation -Ask Yourself: Is it Sharable? -Know How to Properly Curate -Be Mindful of the 4-1-1 Rule-Keep It Timely -Use Visuals To Enhance Your Message-Tell a Story
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Use Your Unique Brand Voice
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Recycling Content Works
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“It’s your responsibility to share and re-share great content.” -Dave Kerpen
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Rework Your Content to Make It Fit Every Social Network
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4. Referrals and Incentives“I believe in incentivizing people. If you can incentivize people in anything, whether it’s in life; in spirituality; in business; just take care of folks. Incentivize them and all of a sudden it's amazing the difference that you'll see.”- Zachary Levi
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You Never Get What You Don’t Ask For
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Referrals: Incentivize and Ask
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5. Education“Education is not preparation for life; it is life itself”- John Dewey
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Free Online Materials = Education is Possible for Everyone!
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Why Offer Your Followers Freebies?
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6. A Connection to Your Followers and Fans
“The best marketing doesn’t feel like marketing.”- Tom Fishburne
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Inspire Your Customers to Tell
Your Story by Connecting!
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Connect By Listening to
Your Followers
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7. Gratitude"I would maintain that thanks are the highest form of thought; and that gratitude is happiness doubled by wonder." - G.K. Chesterton
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Say Thank You!
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Donors Choose, R.O.I. of Gratitude.
Those who received handwritten thank you notes were 38% more likely to work with you
again!
The Original Social Media.
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NOW LET’S REGROUP…• Social Advertisements• S.M.A.R.T. Goals• Great Content• Referrals• Education• A Connection to Your Followers• Gratitude
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THANK YOU / QUESTIONS
Connect with me: @DaveKerpen
Grow your business at
LikeableDemo.com
Mention this #LikeableWebinar to save!
“How dare you settle for less when the world has made it so easy for you to be remarkable?” - Seth Godin
GRAND PRIZE!