The 6 WH's questions in using surveys in your

businessThe Big 6: Who, What, Where, Why, When, and How Questions in Using Surveys in Your Business.

Everybody is talking about using surveys to gauge customer interaction or satisfaction or employee morale. But before you start, it is important to consider a few relevant aspects to make the most of your company’s surveys.

We're going to explain to you the six general aspects about surveys with the “W” questions...and one “H” question. You must remember these ideas next time you use surveys in your business.

WHY SURVEYS?

Organizations need valid and current information to make better decisions. These decisions are better when you have first-hand information to support them. There is a simple way to get the information you need from your customers — by using surveys.

WHO WILL MAKE THE SURVEY AND WHO WILL TAKE IT?

The person responsible for creating the survey must be part of the company or have a close relationship with the core team. This person must also be involved in the decision-making process in order to define the objectives of the surveys.

Furthermore, it is important to define the target for your survey. You need to identify the type of people you need to get information from. Those people can be your customers, employees, providers, or any other stakeholder.

WHAT SHOULD WE ASK IN A SURVEY?

You should focus only on the information you want to get — don't make unnecessary questions. On average, 10 to 15 questions per survey are enough.

Quick tip: Ask yourself, what information do I really need to know about my target? Create a list of 10 points and choose 3 o 4.

WHEN SHOULD WE DO A SURVEY?

Surveys are a good way of getting information concerning a specific strategy or project in your company anytime during the process.

We have the idea that every company should adopt a data-driven culture.

Using surveys all the time will help you ensure enough information to support your strategies.

WHICH ARE THE BENEFITS?

Beside the fact that online surveys are the most cost-effective solution, there are other great benefits:

• Updated information from your customers

• Status about different business processes

• Measure and compare historical data for deeper analysis

• Great ideas from your customers or employees

WHERE WILL WE SHARE THE SURVEYS?

A while back, people answered surveys on paper. This process was awfully tedious for them. Now, technology makes this task easier--you just need a tool that will allow you to share your survey through different channels.

The best strategy to deliver your survey to a target audience is finding where they are.

HOW CAN WE START?

It's easy--just follow these steps:

1. Start defining the goal of your survey. 2. Define your target audience. 3. Create a draft of your survey and test it. 4. Build an appropriate structure and add a context. 5. Select a good tool to create your survey. 6. Distribute your survey. 7. Analyze the results. 8. Disseminate your results, and define your next survey project.

These steps and tips will help you to create better surveys. Don't forget that these are general aspects for the process of creating a survey. Also remember, choosing the right survey platform will help you with better results. An attractive, dynamic survey design will give you higher response rates.

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At Survmetrics, we provide both sides — great features to customize your surveys and better designs to get better results. Try it now and get your survey responses for free.

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