The 6 Elements of Good Logo Design

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The 6 Elements of Good Logo Design. Simple: Good logos are clean, uncluttered and easy to recognize. Information from Critical Elements of an Effective Logo Design by Jeff Kear, About.com. The 6 Elements of Good Logo Design. Simple: Good logos are clean, uncluttered and easy to recognize. - PowerPoint PPT Presentation

Transcript of The 6 Elements of Good Logo Design

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The 6 Elements of Good Logo Design

• Simple: Good logos are clean, uncluttered and easy to recognize.

• Information from Critical Elements of an Effective Logo Design by Jeff Kear, About.com

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Page 39: The 6 Elements of Good Logo Design

The 6 Elements of Good Logo Design

• Simple: Good logos are clean, uncluttered and easy to recognize.

• Proportional: Width=Height, The Logo should function on a business card or a billboard.

• Information from Critical Elements of an Effective Logo Design by

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Page 41: The 6 Elements of Good Logo Design

The 6 Elements of Good Logo Design

• Simple: Good logos are clean, uncluttered and easy to recognize.

• Proportional: Width=Height, The Logo should function on a business card or a billboard.

• Small Color Palette: Most famous logos use less than 3 colors.

• Information from Critical Elements of an Effective Logo Design by Jeff Kear, About.com

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Page 43: The 6 Elements of Good Logo Design

The 6 Elements of Good Logo Design

• Simple: Good logos are clean, uncluttered and easy to recognize.

• Proportional: Width=Height, The Logo should function on a business card or a billboard.

• Small Color Palette: Most famous logos use less than 3 colors.

• Information from Critical Elements of an Effective Logo Design by Jeff Kear, About.com

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Page 45: The 6 Elements of Good Logo Design

The 6 Elements of Good Logo Design

• Simple: Good logos are clean, uncluttered and easy to recognize.

• Proportional: Width=Height, The Logo should function on a business card or a billboard.

• Small Color Palette: Most famous logos use less than 3 colors.

• Legible Fonts: Distinctive, but easy to read, letters.

• Information from Critical Elements of an Effective Logo Design by Jeff Kear, About.com

Page 46: The 6 Elements of Good Logo Design
Page 47: The 6 Elements of Good Logo Design

The 6 Elements of Good Logo Design

• Simple: Good logos are clean, uncluttered and easy to recognize.

• Proportional: Width=Height, The Logo should function on a business card or a billboard.

• Small Color Palette: Most famous logos use less than 3 colors.

• Legible Fonts: Distinctive, but easy to read, letters.• Original: Uniquely identifiable and ownable.

• Information from Critical Elements of an Effective Logo Design by Jeff Kear, About.com

Page 48: The 6 Elements of Good Logo Design
Page 49: The 6 Elements of Good Logo Design

The 6 Elements of Good Logo Design

• Simple: Good logos are clean, uncluttered and easy to recognize.

• Proportional: Width=Height, The Logo should function on a business card or a billboard.

• Small Color Palette: Most famous logos use less than 3 colors.

• Legible Fonts: Distinctive, but easy to read, letters.• Original: Uniquely identifiable and ownable.• Personality: Logo should express the identity of the

company. Information from Critical Elements of an Effective Logo Design by Jeff Kear, About.com