The 6 c's of Social Media
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Transcript of The 6 c's of Social Media
\ \ T H E 6 C ’ s O F S O C I A L M E D I A H R & S O C I A L M E D I A \ \ F E B 2 0 1 5 \ \ @ D R H R B P
“SOCIAL MEDIA IS NOT
ONLY A NEW
COMMUNICATION TOOL, IT
ALSO CHANGES HOW WE
COMMUNICATE”
DIANA RUSSO HR BUSINESSPARTNER
6 C’s of Social Media
PERSONAL, INFORMAL CONNECTIONS
MULTI-TOUCHPOINTS
CORPORATE, FORMAL CONTACTS
SINGLE-TOUCHPOINT
\ \ C O N N E C T I O N S
DIANA RUSSO HR BUSINESSPARTNER
6 C’s of Social Media
Foto Flickr cc: Ian Sane
GOING FROM:
TOWARDS:
Bron: Marco Derksen DIANA RUSSO HR BUSINESSPARTNER
6 C’s of Social Media
\ \ C O N V E R S A T I O N S
B R
A N
D I N
G
COM
MUN
ICAT
ION
ONE-WAY COMMUNICATION TWO-WAY COMMUNICATION MULTI-WAY COMMUNICATION
Model: HR-Communication Issues
[ORGANIZATIONAL]VALUES AS ANCHOR FOR CONTENT
CORPORATE STORY = ACCUMULATION OF MINI-STORIES
STORYTELLING: RELEVANT, MEMORABLE, WORTH SHARING,
\ \ C O N T E N T
Bron: Marco Derksen DIANA RUSSO HR BUSINESSPARTNER
6 C’s of Social Media
CONNECTING WITH LIKE-MINDED PEOPLE
BONDING WITHIN COMMUNITY
BRIDGING BETWEEN COMMUNITIES
\ \ C O N G R U E N C E
Bron: Marco Derksen
DIANA RUSSO HR BUSINESSPARTNER
6 C’s of Social Media
Foto Fcc Patrick Feller
MORE TRUST IN (P2P) RECOMMENDATIONS THAN ADVERTISING
WHO SAYS IT (INFLUENCERS)
HUMAN FACTOR
\ \ C O N T E X T
Bron: Marco Derksen
DIANA RUSSO HR BUSINESSPARTNER
6 C’s of Social Media
24/7
REALTIME
MEETING CUSTOMER EXPECTATIONS
\ \ C O N T I N U O U S
Bron: Marco Derksen
DIANA RUSSO HR BUSINESSPARTNER
6 C’s of Social Media