The 5-Minute SEO Playbook (Mom 2.0 Summit 2016)
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THE 5-MINUTE SEO PLAYBOOK HOW TO DOUBLE YOUR SEO TRAFFIC
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Transcript of The 5-Minute SEO Playbook (Mom 2.0 Summit 2016)
THE 5-MINUTE SEO PLAYBOOKHOW TO DOUBLE YOUR SEO TRAFFIC
HELLO FRIENDS!
Sheryl SimonitisVP of Marketing, Home City Inc
@ssimonitis
Tim ResnikVP Strategic Planning, Moz
@tresnik
AGENDAWhy Invest in SEO?
The SEO Playbook
More tools and resources
1234 Q & A
WE DON’T NEED TO TELL YOU, BUT SEO IS DAMN IMPORTANT
WHY?Given the rise of social media, mobile apps, and content marketing, why bother with SEO?
WHY IS SEO NECESSARY?Because it continues to grow massively.
2007 2008 2009 2010 2011 2012 2013 201401234567
Billi
ons
of S
earc
hes/
Per
Day
0.33
WHY IS SEO NECESSARY?SEO allows you to provide clues that search engines can use to understand your
content. 0.67 0.34
0.310.28
Click-Through
Rate
Relevant Terms
Google +1 Number of Backlinks
Facebook Shares
THE 5-MINUTE SEO PLAYBOOK
MY DAY IS FULL OF…
AND THIS…
AND THIS…
OCCASIONALLY THIS…
I DON’T HAVE TIME FOR THIS…
2001 - 2010 Avg. Last Year
400
890
Number of Changes to Google per Year
IT’S A FULL TIME JOB
THE SKETCHY PYRAMIDThe Right AmplificationThe Right Places
The Right Words
The Right TopicMinute 1 -2
Minute 3
Minute 4
Minute 5
1:00 – 2:00 THE RIGHT TOPIC
WHEN YOU WRITE ABOUT SOMETHING NOBODY CARES ABOUT
SUBJECT AND COMPOSITION
MATTERS
2 SIMPLE RULES FOR IDEATION
3 BASIC RULES FOR FINDING THE RIGHT TOPIC
2 SIMPLE RULES FOR IDEATIONRULE #1
FIGURE OUT WHAT’S WORKING FOR YOU.
DO MORE OF IT!Credit: @hitenshah
KNOW THYSELF
What topics have historically sent you traffic?
What pieces of content send you traffic continually?
DO THIS:
https://goo.gl/THCKMT
RINSE.WASH. REPEAT.
What keywords and topics are high performers in Google for you?
DO THIS:
RINSE.WASH. REPEAT.
What topics are performing well for you?
What types of content are performing well for you?
DO THIS:
CONTENT
RINSE.WASH. REPEAT.
2 SIMPLE RULES FOR IDEATIONRULE #2
FIGURE OUT WHAT’S WORKING FOR OTHERS.
BE INSPIRED BY IT. (DON’T COPY)Credit: @hitenshah
WHAT SITE DOES A BANG UP JOB DRIVING TRAFFIC FOR A
TOPIC YOU’D LIKE TO COVER?
WHAT TYPES OF CONTENT ARE KILLING IT?
WHAT TOPICS ARE KILLING IT?
2 SIMPLE RULES FOR IDEATIONRULE #3
FIGURE OUT WHAT’S BEING TALKED ABOUT
AND, WRITE ABOUT IT!
THIS OR THAT?
“Master Cleanse” and “Oil Pulling”
THIS OR THAT?Tool: Google Trends
WHAT’S TRENDING ON TWITTER
Tool: Trends24.in
WHAT’S TRENDING ON QUORA
3:00THE RIGHT WORDS
GOOGLE TRENDS WILL
ALSO TELL YOU KEYWORDS THAT ARE
TRENDING FOR A TOPIC
DON’T HIT THE SEARCH BUTTON
KEEP GOING…
DON’T HIT THE SEARCH BUTTON
…AND GOING
DON’T HIT THE SEARCH BUTTON
…AND GOING
DON’T HIT THE SEARCH BUTTON
…AND GOING
DON’T HIT THE SEARCH BUTTON
…AND GOING
DON’T HIT THE SEARCH BUTTON
*WILDCARD
DON’T HIT THE SEARCH BUTTON
HOW, WHAT, WHY, WHEN, WHO
4:00THE RIGHT PLACES
ON-PAGE SEO
An optimized page doesn’t just provide unique content, it provides unique
value.
ON-PAGE SEOPage Title
Using the primary keyword phrase at least once in the page's title is highly recommended.
Keyword phrase
ON-PAGE SEOMeta description
Meta description isn't used directly in search engine ranking algorithms (according to representatives from Google and Bing), but
that doesn't mean they're not critical. Does this make you want to click?
ON-PAGE SEOImage Alt Tags
By adding image alt tags, your image has the opportunity to show up in an image search result.
Image Alt Tag Ideas: 1. How to make playdough Mommy
Travels2. Homemade playdough Mommy
Travels
ON-PAGE SEO2. Tools: Bing Webmaster and Google Search Console (formally known as Google Webmaster)
ON-PAGE SEO3. Tools: MozBar
ON-PAGE SEO4. Tools: Similar Web
Marketing used to be about making a truth and telling it. Now it’s about
telling a truth and sharing it.”“
Marc Mathieu, Unilever
5:00THE RIGHT
AMPLIFICATION
AMPLIFICATIONContent creation
Pre-publication outreach
Publish
Social media amplification
Post-publication outreach
Links80/20 split: 80 percent promotion,
20 percent writing.
AMPLIFICATION1. Tools: CoSchedule
AMPLIFICATION2. Tools: Buffer
AMPLIFICATION3. Tools: Rafflecopter
PROMOTION
DIG DEEPERRecommended reading for keyword research:
• Moz SEO Beginner’s Guide• Keyword Research How To Guide by Hubspot• Copyblogger – Keyword Research• Backlinko – Keyword Planner
Recommended reading for on-page SEO:
• Yoast SEO Guide • Woorank - On-Page Checklist• Moz Web Developer Cheat Sheet
DIG DEEPERRecommended reading for amplification:
• Coschedule• Jeff Bullas - New Ideas on how to use Pinterest• Iacquire - 10 things every outreach email should have• Social Triggers - 80/20 Rule in blog building
