The 4 Step Method To Solution Based Marketing
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Transcript of The 4 Step Method To Solution Based Marketing
The 4 Step Method To Solution Based
Marketing
By Tj Gipson
This Slide Is For You If…
-You want to sell more stuff on the internet
- You want to be known as an authority in your niche
- You’re just one cool mofo and that’s all there is to it
-If you’re in a business opportunity, internet or network marketing.
There Are Really 2 Ways To Sell Stuff Online…The look at me I’m cool method-(This is the way most guru’s sell.)
“Hey look at me. Ima cool guy with cool stuff and if you want to be cool like me…buy my stuff!”
The 2nd Method Is Solution Based
Solution based marketing looks like this:
-Identify the problem
-Get your prospects attention
-Demonstrate you can help
-To them where to get more help
Why The “Look At Me I’m Cool Method Doesn’t Work AnymoreAs you can imagine, no one cares how “cool” you think you are. In fact, here’s a good rule of thumb.
-If you wouldn’t present your method in front of someone, you probably shouldn’t use it.
Can you imagine this method in front of someone? They’d probably think you were a little
Strange…
Why Solution Based Marketing Works 97.7% of people will never
make a penny online. In fact, loads of people are left feeling like this every single day…I call this:
“The how come I cant sell diddly face.”
Why Solution Based Marketing Works Continued
If you can:
IDENTIFY PROBLEM GET ATTENTION
TELL THEM WHERE
TO GET MORE HELPHELP THEM
Step 1- Identify The ProblemThis is really the easy part. You just want to make sure it’s a pressing problem. The biggest ones online are always
-Traffic
-Conversions
-Writing Articles/Blogposts
STEP 2- GRAB THEIR ATTENTION
This is a 4 part step. This includes:
-Bring the problem into the light
-Validate that problem with facts
-Make them feel the pain of that problem
-Offer the solution
STEP 2- GRAB THEIR ATTENTIONHERE’S AN EXAMPLE OF THAT:
“Struggling with traffic”
“ Most people struggle with this. In fact 97.7% of people struggle with this per home based
business magazine”
“Which is huge problem. No traffic means no sales. No sales means no money. No money
means no business.”
“But I have a way to help you”
Step 3- Show Them You Can Help ThemYou do that by…get ready…
SHOWING THEM YOU CAN ACTUALLY HELP THEM…LOL
You basically demonstrate you can help them by giving them R.I.A. Results In Advanced
Step 3- Show Them You Can Help ThemShow them how they can solve their problem. That can be done with:
-video training
-webinar
-article/blogpost
Step 4- Tell Them Where To Go To Keep Getting HelpOnce you’ve shown them you can help them. Tell them where they continually get “that type of help”
You can do that with:
-newsletters
-Facebook Fan Page
-Private Facebook Groups
-Inner Circles
And Those Are The 4 Steps
The reason you want to market this way is the goodwill it shows to your marketplace.
Making money is beneficial. But having people who love your stuff is better. Because it takes care of the timeline for most marketers
Which is….
R.I.A -TIMELINE
LEADS CUSTOMERSYOU REPEAT
CUSTOMERSVALUE GOAL
OUR JOB IS TO GET LEADS, TURN THEM INTO CUSTOMERS,
TURN THOSE CUSTOMERS TO REPEAT CUSTOMERS…AND
YOU DO THAT BY PROVIDING THE MARKETPACE WITH
CONSITENT VALUEABLE INFORMATION YOUR PROSPECTS
CAN USE. YOU HELP THEM, AND IN TURN, THEY HELP YOU!
THANKS FOR READINGI hope this gave you an “a-ha” moment. If it did then
CLICK HERE TO COME TO WEBSITE AND DOWNLOAD YOUR FREE CHEAT SHEET
THAT WILL SHOW 4 STEPS TO GET 100 PLUS LEADS PER WEEK
http://sophisticatedsponsorship.com/follow-exact-4-steps-get-100-leads-per-week/