THE 4 C’S OF SOCIAL MEDIA
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THE 4 C’S OF SOCIAL MEDIA CONTENT Great content helps your audience solve a problem, entertains them, and provides valuable insights. 59% of the professionals use social media to learn about new technologies, services and products. 45% of the people use social media to learn about new companies and brands. Key Takeaway Create interesting and valuable content that satisfies your customers’ needs. Stay abreast of trending topics and participate in ongoing conversations. CONVERSATION Strive for more conversation and less promotion. Listen, monitor and respond to your customers on social media – the sooner the better. IT Professionals – 69% expect a response from vendors “within a day or two” 22% expect a response “within hours” IT Marketers – 51% of them check social media mentions several times a day. 39% of them use 3 rd party apps to monitor social media mentions of their brand. Key Takeaway Engage in honest and regular conversations with your customers. It doesn’t have to be sales all the time. Look for interest signals such as ‘need’, ‘want’, ‘like’ and strategically reach out wherever it’s appropriate. Find influencers in your industry and participate in the conversations. COMMUNITY Relationships are everything on social media. Learning happens from peers and experts having similar professional roles, areas of interest, and discussion on real issues. 76% of the professionals DO NOT engage with ads on social networks. Key Takeaway To become a part of the community, get to know your target audience, clients, prospects, influencers and your competition. Start a conversation and build a loyal community through high- value content, exchange of ideas and valuable advice. CONNECTIONS Not everyone you’re trying to reach via social media is your customer. Prioritize the social channels where your prospects and influencers spend time. LinkedIn is great for professionals, Twitter for news and quick bites, YouTube and Slideshare for how-to info; and Facebook for friends. 88% of tech professionals use social media for personal and professional use. Key Takeaway Build a network of connections and target the influencers who can spread your message. Source: UBM Tech.
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Transcript of THE 4 C’S OF SOCIAL MEDIA
THE 4 C’S OF SOCIAL MEDIACONTENT
Great content helps your audience solve a problem, entertains them, and provides valuable insights.
59% of the professionals use social media to learn about new technologies, services and products.
45% of the people use social media to learn about new companies and brands.
Key Takeaway
Create interesting and valuable content that satisfies your customers’ needs.
Stay abreast of trending topics and participate in ongoing conversations.
CONVERSATION
Strive for more conversation and less promotion. Listen, monitor and respond to your customers on social media – the sooner the better.
IT Professionals –
69% expect a response from vendors “within a day or two”
22% expect a response “within hours”
IT Marketers –
51% of them check social media mentions several times a day.
39% of them use 3rd party apps to monitor social media mentions of their brand.
Key Takeaway
Engage in honest and regular conversations with your customers. It doesn’t have to be sales all the time. Look for interest signals such as ‘need’, ‘want’, ‘like’ and strategically reach out wherever it’s appropriate. Find influencers in your industry and participate in the conversations.
COMMUNITY
Relationships are everything on social media. Learning happens from peers and experts having similar professional roles, areas of interest, and discussion on real issues.
76% of the professionals DO NOT engage with ads on social networks.
Key Takeaway
To become a part of the community, get to know your target audience, clients, prospects, influencers and your competition. Start a conversation and build a loyal community through high-value content, exchange of ideas and valuable advice.
CONNECTIONS
Not everyone you’re trying to reach via social media is your customer. Prioritize the social channels where your prospects and influencers spend time. LinkedIn is great for professionals, Twitter for news and quick bites, YouTube and Slideshare for how-to info; and Facebook for friends.
88% of tech professionals use social media for personal and professional use.
Key Takeaway
Build a network of connections and target the influencers who can spread your message.
Source: UBM Tech.
