By Wendy Kier

The 3C Twitter

Blueprint

Strategy

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Everyone’s doing it. But very few businesses are

doing it well. You’re not Tweeting for the fun of it.

The true measure of social media marketing

success is making a decent return on your

investment. So how do you manipulate Twitter to

your business’s benefit? By communicating with

the right people, at the right time, in the right way,

with useful, relevant information, in an appropriate

tone of voice.

It’s all about effective marketing, technical know-how, communications excellence and

providing added value. My comprehensive 3C Twitter Blueprint Strategy for SMEs

teaches you how to position yourself as an expert, engage with current customers and

attract new ones by getting involved, starting conversations and providing great

customer service.

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My core product, package 1, is a group of easy-to-digest, detailed videos and

worksheets delivering around six hours of invaluable online Twitter training.

Upgrade to package 2, 3 or 4 and you’ll enjoy useful extra services like

consultancy and coaching. Just scroll down for details.

I’ve been managing Twitter accounts for SME clients since 2010. I lecture on

Twitter at Brighton & Hove City College. And I run a popular monthly business

networking event for business using or wanting to use Twitter commercially.

During that time I’ve identified exactly what works and what doesn’t, and I’ve

developed a powerful formula for success. My clients make money out of

Twitter. You can too.

This is for you if you’re serious about making Twitter work for your business, or

you’re already using Twitter but not seeing the results you want. My training is

designed to show you how to:

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This is for you if you’re serious about making Twitter work for your business, or you’re already using Twitter but not seeing the results you want. My training is designed to show you how to:

Use Twitter effectively and fluently

Identify Twitter short cuts

Engage with your current customers and attract new ones

Position yourself as a ‘go to’ Twitter expert

Attract more visitors to your website

Generate more businesses enquires

Promote your services and products via social media

Learn quickly rather than waste time doing it the hard way

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Using Twitter is about much more than simply releasing

Tweets. There’s all sorts of things you can do to make the

experience easier and more efficient for you and better for

the people you interact with. Everything from avatars to

images, hashtags to Follow Fridays and more. When you’re

fluent in every aspect of Twitter, you’re in the driving seat…

and knowledge is power! I’ll train you to make the most of

everything Twitter offers.

Module two covers a multitude of ways to make sure your

business Twitter account works hardest in the right context.

I’ll help you identify exactly why you want to be on Twitter,

which is vital for planning. And I’ll help you pick out key

themes, categories, locations and hashtags. When you

Tweet in context your communications make sense to the

people reading them, attract enquiries and drive new

business.

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Because there’s no point following every man and his dog,

I’ll help you identify the best people to follow… and be

followed by. There are ways to create a thriving, exciting,

relevant, active and vibrant community on Twitter… and

ways not to! I show you exactly how to build a community

that meets your business’s objectives, pinning down the

rules of engagement and saving you endless time and hassle

trying to reinvent the wheel. With my help you’ll know how

to create a lucrative community of people who trust you, like

you, understand you and are happy to buy from you.

Every good marketer knows the importance of powerful

calls to action. I teach you how to use the call to action to its

best effect: to attract site visitors, encourage response and

improve sales conversion. You only have 140 characters at

your disposal. So how do you use them to persuade, entice,

intrigue, amuse, inform, entertain and inspire businesses in

your target market to interact with you and, ultimately, buy

from you? No problem. Module four shows you how to

harness the considerable power of the written word to your

commercial advantage.

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My content module is all about providing added value to

your Twitter community by sourcing interesting, exciting

information and insights to share with your followers:

memorable, useful information that helps people

understand your business and industry better as well as

giving your Tweets the tactical focus they need. It’s all about

added value.

This module covers the different tools you can use to make

Tweeting easier, faster, more productive and more efficient.

You’ll learn how to map your Tweets effectively and use

various key measuring tools to inform the Twitter planning

process.

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The 3C Twitter Blueprint Strategy

Either two one-hour-long telephone training sessions, recorded so you won’t

forget a thing, or a two hour recorded webinar session.

I will monitor your Twitter account for five working days, and create a unique video for you containing my expert recommendations.

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Either three one-hour-long telephone training sessions, recorded so you won’t forget a thing, or a two hour recorded webinar session.

I will monitor your Twitter account for twenty working days, and create a unique video for you containing my expert recommendations.

An invaluable face to face meeting to discuss how your business can make the

very best of Twitter in person, in detail.

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Contact me if you’d like to discuss the ins and outs of exactly what each module covers, or to buy.

Wendy Kier @Biz_Mechanic Tel | +44 (0)791 919 887

Email | wendy@the-business-mechanic.com www.the-business-mechanic.com