The 365 insiders report low res
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Transcript of The 365 insiders report low res
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Super-Charge Your Customer Loyalty Strategy . . . . . . . . . . . . . . . . . . .5
Simple Enrollment by Smart Phone . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
Gift, Rewards and Widget Processing . . . . . . . . . . . . . . . . . . . . . . . . .7-8
Automated Email Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
Traditional Email Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
Cause Marketing and Fundraising . . . . . . . . . . . . . . . . . . . . . . . . . . . .11
Membership Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12
Mobile Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13
Lemonator Customer Feedback and Insight Solutions . . . . . . . . . . . .14
Website Private Labeling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15-17
Reconciliation Reporting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18
Fraud and Abuse Monitoring . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19
Help Activating Account Trouble Ticket Service . . . . . . . . . . . . . . . . . .20
Creative Promotions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21
CASE STUDIES
Gold and Silver Memberships: Johnny Rockets / Sunshine Bowling . . . .23
Wellness Membership Plan: Foothill Animal Hospital . . . . . . . . . . . . . .24
Coffee Club Membership: Ridley's Bakery . . . . . . . . . . . . . . . . . . . . . .25
Tiered Members Only Pricing: Little Bowl . . . . . . . . . . . . . . . . . . . . . .26
Multi-Location Hypercom T4220: Dooleys Tavern . . . . . . . . . . . . . . . .27
Retail Store 1000 Members Strong: Crayons Children's Resale . . . . .28
Automotive Dealership Loyalty Strategy: Kia of Cheyenne . . . . . . . . .29
Multi-Chain Gift Card Processing: Double Kwik . . . . . . . . . . . . . . . . . .30
Migration Success Story: Garland Wines . . . . . . . . . . . . . . . . . . . . . . .31
Migration Success Story: Oak Forest Bowl . . . . . . . . . . . . . . . . . . . . .32
eMobilePOS Integration: Red Mango . . . . . . . . . . . . . . . . . . . . . . . . . .33
Micros 3700 Integration: Apple Annie’s . . . . . . . . . . . . . . . . . . . . . . . .34
POSitouch Integration: Tawas Bay Beach Resort . . . . . . . . . . . . . . . .35
Intercard Integration: Playdrome Bowling & Entertainment Centers . . . .36
VerFone WiFi Transaction Processing; Grizzly Wood Fired Grill . . . . .37
Key Chain Cards: RX Enterprises . . . . . . . . . . . . . . . . . . . . . . . . . . . .38
Overdue Visit Automated Email Campaign: Hwy 66 Roadhouse . . . . .39
Thank You Note Automated Email Campaign: Malone's Tavern . . . . . .40
Cause Marketing with Lions Academy Martial Arts: Crazy Pinz . . . . . .41
Happy Birthday Automated Email Campaign: Malone's Tavern . . . . . .42
Happy Anniversary Automated Email Campaign: Bone Island Grill . . .43
St. Patricks Day Automated Email Campaign: Ridley's Bakery . . . . . .44
100% Cash Back Rewards: Dooley's Tavern . . . . . . . . . . . . . . . . . . . .45
Facebook Mobile Enrollment Contest: Kingpins Bowl . . . . . . . . . . . . .46
PATRON TESTIMONIALS
Patron Feedback from Automated Promotions . . . . . . . . . . . . . . . . . .48-50
CREATIVE PROMOTIONS AND STRATEGIES
Membership Payment Processing . . . . . . . . . . . . . . . . . . . . . . . . . . . .52-54
Sample Membership Starter Kit: Little Bowl . . . . . . . . . . . . . . . . . . . . . . .55
Sample Membership Starter Kit: Silver Strike Lanes . . . . . . . . . . . . . . . .56
Traditional Email Marketing Campaigns - Restaurant Stock Library . . . . .57
Sample Traditional Email Marketing Campaigns - Custom Designed . . . .58-60
Sample Table Tents Promoting Paid Memberships . . . . . . . . . . . . . . . . . .61
Sample Table Tents Promoting Free Loyalty Strategies . . . . . . . . . . . . . .62
Sample Floor Displays Promoting Paid Memberships . . . . . . . . . . . . . . .63
Sample Facebook Ad Promoting Paid Memberships . . . . . . . . . . . . . . . .64
Sample Card Designs - General Retail . . . . . . . . . . . . . . . . . . . . . . . . . . .65
Sample Card Designs - Quick Serve Restaurants . . . . . . . . . . . . . . . . . .66
Sample Card Designs - Full Service Restaurants . . . . . . . . . . . . . . . .67-68
Sample Card Designs - Bowling & Entertainment Centers . . . . . . . . .69-70
Sample Card Designs - Pet Care . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .71
Sample Card Designs - Automotive . . . . . . . . . . . . . . . . . . . . . . . . . . . . .72
DEPLOYMENT OPTIONS
Deployment Options Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .74-75
Virtual Terminal for PCs and Laptops . . . . . . . . . . . . . . . . . . . . . . . . .76-77
Virtual Terminal for Tablets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .78-79
Virtual Terminal for Smart Phones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .80
VeriFone Terminal Deployment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .81-82
Micros 3700 POS Integration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .83
eMobilePOS Integration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .84
PLATFORM AND ACCESSORY DATA SHEETS
eMobilePOS Datasheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .86-87
nClose Apple iPad Datasheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .88
Mini Mag II USB Card Swiper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .89
UniMag II Card Swiper Datasheet . . . . . . . . . . . . . . . . . . . . . . . . . . . .90-91
IDTech Shuttle Card Swiper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .92-93
Socket Mobile Bar Code Scanner . . . . . . . . . . . . . . . . . . . . . . . . . . . .94-95
Citizen CMP-20 Wireless Printer . . . . . . . . . . . . . . . . . . . . . . . . . . . . .96-97
VeriFone Vx520 Datasheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .98
VeriFone Vx680 Wireless Datasheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . .99
VeriFone Vx570 Datasheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .100-101
VeriFone 805 Smart Pinpad Datasheet . . . . . . . . . . . . . . . . . . . . . . . . .102
VeriFone 1000SE Pinpad Datasheet . . . . . . . . . . . . . . . . . . . . . . . . . . .103
