Content, SEO, and Promo

By Jenn Lisak

#25elements / @jlisak

Background• Director of Content Strategies,

DK New Media• Managed about 50 infographic

projects over the past 2 years• Created infographics for

Angie’s List, Chase Paymentech, ExactTarget, Compendium

#25elements / @jlisak

Infographics take time, money, and man power to be successful.

#25elements / @jlisak

• 4 – 6 weeks• $3K (outsourced)• 3 people: Content,

Design, Approval

#25elements / @jlisak

• 65% of people are visual learners.• Visuals are processed by the brain 60,000x faster than text.

Source: http://unbounce.com/content-marketing/why-do-infographics-make-great-marketing-tools/

#25elements / @jlisak

#25elements / @jlisak

Content SEO Social

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#25elements / @jlisak

Topic1

Keyword2

Title3

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Research4 Target Market5

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Sources6

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Opening ¶ 7

Core Content8

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CTA9

Sponsors10

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URL Slug11Page/SEO Title12

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Meta Description13

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Image Alt Tag/Name14

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Content Surrounding15

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#25elements / @jlisak

Visual.ly16 Blog17 Slideshare18

StumbleUpon19 Email20

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Resources21 Sidebar CTA22 Home Page Slide23

Email Signature24

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Social25

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Design

• Conceptualizing data

• Colors• How to use space• Direction

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More Information?

jenn@dknewmedia.com

http://jennlisak.com/25-elements-of-successful-infographics/