The 20’s & 30’s
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Transcript of The 20’s & 30’s
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THE 20’S & 30’SSex Appeal
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-Emergence of Flapper Girl after WWI-Partying, drinking, smoking was popularized by the Flapper Girl-Women had jobs (over 10M in 1925) and had disposable income-Women could afford cars and had intimacy in them with their boyfriends -Cigarettes ads targeted women and promised appealing bodies and romantic time with men
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-Cigarettes ads targeted women and promised appealing bodies and romantic time with men
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-Personal hygiene was venerated-Having body odours or bad breath could threaten a relationship or a date-Advertisers used a lot of sex appeal in luxurious products such as perfumes, designer clothing, etc.
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1930s-Depression started with the stock market collapse-People lost jobs and had less disposable income-Advertisers switched people’s attention from luxurious goods to everyday products-Since people had more free time, they would spend it on vocational activities-Healthy lifestyle was starting to be emphasized in the society
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-Relationships started to last longer for economic reasons-Advertisers used fear to persuade people into buying products that would help people keep what they had-More emphasis was given to health products and food; sex appeal switched to them