The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

31
#SMX #21C3 What Local SEO Ranking Factors Really Matter? TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm

Transcript of The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

Page 1: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

What Local SEO Ranking Factors Really Matter?

TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE

(SWAP IN YOUR OWN AS NEEDED)

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

Page 2: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

Making the world a better place through constructing elegant hierarchies for maximum code reuse & extensibility.

We also do SEO for large websites, national to local brands and agencies.

About The Company

Page 3: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

Obligatory Client Slide

Page 4: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

The Quest for the Perfect Local SEO Ranking Factors

TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE

(SWAP IN YOUR OWN AS NEEDED)

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

Page 5: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

A Method To the Madness

TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE

(SWAP IN YOUR OWN AS NEEDED)

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

Page 6: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

A Method To the Madness

Page 7: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/

Page 8: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE

(SWAP IN YOUR OWN AS NEEDED)

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

Great Partners

Page 9: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

ORDINAL RANKING FACTORS

Page 10: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

CATEGORICAL RANKING FACTORS

Page 11: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

Huh?

Page 12: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

Citations

Page 13: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

Citations

Page 14: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

Links

Page 15: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

Links

Page 16: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

ORGANIC ALGO > LOCAL ALGO

Page 17: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

Websites Matter A Lot

Page 18: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

Location Location Location

Page 19: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

Location Location Location

Page 20: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

What about GMB?

Page 21: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

What about GMB?

Page 22: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

“As the Internet and our understanding of the Internet have grown in complexity, the Toolbar PageRank score has become less useful to users as a single isolated metric. Retiring the PageRank display from Toolbar helps avoide confusing users and webmasters about the significance of the metric.”

Toolbar PageRank

http://www.thesempost.com/google-removing-pagerank-from-toolbar/

Page 23: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

What may not work?

Page 24: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

Meta Keywords Tag?

Page 25: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

Meta Keywords Tag?

Page 26: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

So many choices, so little time!

Page 27: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

Prioritize Investment

Page 28: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

CONJOINEDTRIANGLES OF

LOCAL SEO SUCCESS

>>>

>>>

GMB

OFF-SITE LOCALLocalSEOGuide.com

WEBSITE

LINKS

RELEVANCE

Page 29: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

Interested in More? Check these out!

Local Search Ranking Factors Survey

Organic Search Ranking FactorsMoz

Search MetricsBacklinko

The Art of SEO 4th Edition

Page 30: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

Coming Soon

Page 31: The 2016 Local Search Ranking Factors Study - 2016 MnSearch Summit

#SMX #21C3

Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/

TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE

(SWAP IN YOUR OWN AS NEEDED)

THANK YOU! SEE YOU AT THE NEXT #SMX