The #1 tool you should be using in your emails
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The #1 tool you should be using in your emails ARE YOU READY FOR YOUR CLOSE UP?
Transcript of The #1 tool you should be using in your emails
The #1 tool you should be using in your emails
ARE YOU READY FOR YOUR CLOSE UP?
With email being one of the main tools
many businesses use as a means of attracting new
customers, it is vital that they stand out
in a user’s overcrowded inbox...
It is highly possible that,
yes, your email will be opened,
but a quick skim through and it is
DELETED! !
So, what can you add to your email to entice your reader to keep it open for
more than 10 seconds and really interact with your
brand?
ADD A VIDEO...
So many videos of humans!!!
GetResponsefound of nearly 1
billion emails, those containing video had a 96%
higher click-through rate than those without!
So how can you integrate video into your email and make it work its MAGIC
for your brand?
• In the place of a video, include an animated GIF image with a play button.
• Add a naked YouTube link under your video, which will help legitimize your video.
• Do not forget your CALL-TO-ACTION
Simply, make sure your video gets
your viewer thinking....
“WOW, this is cool and I want it.”
A study by Invodo showed that just using the word ‘video’ in your email subject line
increases your open rates by 19 percent, click-through rates by 65 percent, and reduces
unsubscribes by 26 percent.
So, WHY do you need video in your emails?
Potential customers will find videos more enticing and easier
to understand.
SAVES TIME – It’s quicker to digest a video, rather than having to read through
a text heavy email.
VIRAL – Adding a video to your
email is the perfect way to increase brand
awareness.
People DO watch videos. And they
LOVE it.
http://dvfx.com
+357 25 33 77 80
Office 203, VashiotisBusiness Center, Ag. Andreou& E. VenizelouSt, 3035 Limassol, Cyprus
For your FREE email marketing consultation contact us today!
