THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on...
Transcript of THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on...
![Page 1: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/1.jpg)
GHOSTTHAT
TWOOGLEFACE
![Page 2: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/2.jpg)
SOCIAL MEDIA
![Page 3: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/3.jpg)
![Page 4: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/4.jpg)
![Page 5: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/5.jpg)
![Page 6: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/6.jpg)
SOCIAL MEDIA
![Page 7: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/7.jpg)
SOCIAL MEDIA
+ +
![Page 8: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/8.jpg)
OUR HOST: DR PHIL
![Page 9: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/9.jpg)
REASON #1 TO GHOST THAT
#1 – TwoogleFace is big brother
Dr Phil, “It’s better to be healthy and alone than
sick with someone else.”
![Page 11: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/11.jpg)
LEVITT AND DUBNER
PREDICTIVE FALLACY
![Page 12: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/12.jpg)
GODADDY
![Page 13: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/13.jpg)
REASON #1 TO GHOST THAT
#1 – TwoogleFace is big brother Santa Claus
![Page 14: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/14.jpg)
CAMERA
![Page 15: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/15.jpg)
They need motives that BENEFIT us
Not MERCHANDISE us.
![Page 16: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/16.jpg)
REASON #2 TO GHOST THAT
#2 – They are playing you
Dr Phil, “You can put feathers on a dog but that
don’t make it a chicken.”
![Page 17: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/17.jpg)
TRISTAN HARRIS
![Page 18: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/18.jpg)
TRISTAN HARRIS
What’s NOT on the menu?
Why am I being given these options and not others?
Do I know the menu provider’s goals?
Are the choices really distractions?
![Page 19: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/19.jpg)
If you control the menu of options,
you control the outcome!
![Page 20: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/20.jpg)
SINGLE ANSWER SEARCH
THE ULTIMATE CONTROL
![Page 21: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/21.jpg)
REASON #3 TO GHOST THAT
#3 – You are losing your free will
Dr Phil, “Eighty percent of all choices are based
on fear. Most people don’t choose what they
want. They choose what they think is safe.”
![Page 22: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/22.jpg)
YUVAL HARARI
![Page 23: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/23.jpg)
YUVAL HARARI
“Once somebody (whether in
Bejing or San Francisco)
gains the technological ability
to hack and manipulate the
human heart, democratic
politics will mutate into an
emotional puppet show.”
![Page 24: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/24.jpg)
DECISIONS
![Page 25: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/25.jpg)
LIFE IS COMPLICATED
![Page 26: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/26.jpg)
Hacking to steal information is old hat.
Hacking to “influence” is the future.
Hacking used to be about
CONFIDENTIALITY.
Now it is about
INTEGRITY!
“Nobody” likes this!
![Page 27: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/27.jpg)
REASON #4 TO GHOST THAT
#4 – TwoogleFace is making you an addict
Dr Phil, “The best predictor of future behavior is
past behavior.”
![Page 28: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/28.jpg)
GAMBLING
PERIODIC REINFORCEMENT
![Page 29: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/29.jpg)
NATASHA DOW SHULL
![Page 30: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/30.jpg)
NATASHA DOW SHULL
![Page 31: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/31.jpg)
NATASHA DOW SHULL
WE DON’T MISS WHAT
WE DON’T SEE
![Page 32: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/32.jpg)
BRIAN WANSINK
“SOUP NAZI”
![Page 33: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/33.jpg)
HOW TO FIX THIS: IDEA #1
#1 – Change the pricing model
Right now, you are not the customer –
You are the PRODUCT!
When you use TwoogleFace, you are not the
customer, you are the objects from which raw
materials are extracted for TwoogleFace’s predictive
factories. Predictions about our behavior are the
product. We are the means to their ends.
![Page 34: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/34.jpg)
MARKETING 101
Product’s
product’s
product
LiquidSmell
Sex
What you didWhat you will do
Sell you more
![Page 35: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/35.jpg)
RANDI ZUCKERBERG
![Page 36: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/36.jpg)
MARK ZUCKERBERG
![Page 37: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/37.jpg)
HOW TO FIX THIS: IDEA #1
#1 – Change the pricing model
Dr Phil, “As we say in Texas - sometimes you
gotta rise above your raising.”
![Page 38: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/38.jpg)
REASON #5 TO GHOST THAT
#5 – TwoogleFace is making you an @sshole
Dr Phil, “Don’t reward bad behavior.”
![Page 39: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/39.jpg)
ROBIN DUNBAR
![Page 40: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/40.jpg)
SETH GODIN
FIND OUT WHAT OTHER PEOPLE ARE SAYING
BEHIND YOUR BACK
FOLLOW PEOPLE YOU DON’T PARTICULARLY
LIKE, JUST TO HOPE THEY’LL MESS UP.
![Page 41: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/41.jpg)
REASON #6 TO GHOST THAT
#6 – TwoogleFace is killing your soul
Dr Phil, “Awareness without action is worthless.”
![Page 42: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/42.jpg)
FORBES
MAGAZINE
APRIL 30, 2016
![Page 43: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/43.jpg)
SETH GODIN
NO GATEKEEPERS
NO TRUST
![Page 44: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/44.jpg)
TwoogleFace values scale more than trust
“Move fast and break things!”
![Page 45: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/45.jpg)
REASON #7 TO GHOST THAT
#7 – TwoogleFace is destroying democracy
Dr Phil, “It’s so much easier to tell people what
they want to hear instead of what they need to
hear.”
![Page 46: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/46.jpg)
ALMIGHTY TWITTER
![Page 47: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/47.jpg)
MAGA-TWITTER
SOCIAL-JUSTICE TWITTERIt only matters who
you follow
![Page 48: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/48.jpg)
SPINAL TAP
https://www.youtube.com/watch?v=4xgx4k83zzc
![Page 49: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/49.jpg)
ALMIGHTY TWITTER
![Page 50: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/50.jpg)
BREXIT ON HBO
https://www.youtube.com/watch?v=PUNsINXpOjE
![Page 51: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/51.jpg)
ALMIGHTY TWITTER
![Page 52: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/52.jpg)
OPERATION JADE HELM 2015
![Page 53: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/53.jpg)
HOW TO FIX THIS: IDEA #2
#2 – Start caring about privacy
![Page 54: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/54.jpg)
PRIVACY
![Page 55: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/55.jpg)
HOW TO FIX THIS: IDEA #2
#2 – Start caring about privacy
Dr Phil, “You can’t change what you don’t
acknowledge.”
![Page 56: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/56.jpg)
REMEMBER WHEN???
![Page 57: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/57.jpg)
REASON #8 TO GHOST THAT
#8 – TwoogleFace makes being an
individual meaningless
Dr Phil, “You don’t need a pack of wild horses to
learn how to make a sandwich.”
![Page 58: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/58.jpg)
FIRST CYCLE – DATA (PROCESSING)
![Page 59: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/59.jpg)
SECOND CYCLE - CONNECTION
![Page 60: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/60.jpg)
THIRD CYCLE – MOBILITY
![Page 61: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/61.jpg)
FOURTH CYCLE – AI (PREDICTING)
![Page 62: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/62.jpg)
AI IS BETTER
FASTER
CHEAPER
![Page 63: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/63.jpg)
HIVE COMPUTING
![Page 64: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/64.jpg)
REASON #9 TO GHOST THAT
#9 – TwoogleFace is killing the American dream
Dr Phil, “Don’t wait until you’re in a crisis to
come up with a crisis plan.”
![Page 65: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/65.jpg)
BULL IN A CHINA SHOP
![Page 66: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/66.jpg)
FOLLOW YOUR HEART
![Page 67: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/67.jpg)
YUVAL HARARI
TRUSTING IN THE KNOWLEDGE OF OTHERS HAS
WORKED EXTREMELY WELL FOR HOMO SAPIENS
![Page 68: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/68.jpg)
REASON #10 TO GHOST THAT
#10 – TwoogleFace is making you stupid
Dr Phil, “You don’t need a rope to pinch a
stranger’s butt.”
![Page 69: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/69.jpg)
SETH GODIN
DON’T MEMORIZE ANYTHING!
![Page 70: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/70.jpg)
DECISIONS – WHO DO YOU TRUST?
![Page 71: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/71.jpg)
YUVAL HARARI
FICTIONS LIKE MONEY, COUNTRIES, CIVIL RIGHTS…
![Page 72: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/72.jpg)
LOSE
YOUR
MIND
![Page 73: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/73.jpg)
![Page 74: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/74.jpg)
HOW TO FIX THIS: IDEA #3
#3 – Get real
Dr. Phil, “If you don’t want to go to Toledo, don’t
get on the bus to Toledo.”
![Page 75: THAT TWOOGLEFACE - vita.virginia.gov - VITA...Dr Phil, “Eighty percent of all choices are based on fear. Most people don’t choose what they want. They choose what they think is](https://reader034.fdocuments.net/reader034/viewer/2022052016/602f072055501756813f51d9/html5/thumbnails/75.jpg)
GHOSTTHAT
TWOOGLEFACE