Thảo luận TMĐT - Công ty Trần Anh

8/2/2019 Tho lun TMT - Cng ty Trn Anh

1/25

TRNG I HC THNG MIKHOA THNG MI IN T

----

CNG ti: Truy cp website trananh.vn tm hiu v mt hng kinh

doanh, phng thc kinh doanh, phng thc thanh ton v trnhby cc bc t xy dng cu hnh my tnh trn website ny.

Nhm : 7

Lp : 1017ECOM0111Mn : Thng mi in t cn bnGV Hng dn : L Xun C


2/25

Tho lun Thng mi in t cn bn Trang 2 / 25

H Ni, 2010

Lp HP 1017ECOM0111 Nhm 7


3/25


MC LC

Phn I: C s l lun

1. Thng mi in t

a. Khi nimb. Cc cp ca thng mi in t

c. c im ca thng mi in t

d. Phn loi thng mi in t

e. Li ch ca thng mi in t

2. Thanh ton in t

a. Khi nim

b. u th ca thanh ton in t

c. Yu cu cu h thng thanh ton in t

d. Cc h thng thanh ton in t

3. Website thng mi in t

Phn II: Ni dung

1. Gii thiu chung v trananh.vn

2. Cc mt hng kinh doanh ca trananh.vn

3. Phng thc kinh doanh ca trananh.vn

4. Phng thc thanh ton ca trananh.vn5. Cc bc t xy dng cu hnh my tnh trn website trananh.vn

Phn III: Kt lun

http://www.trananh.vn/http://www.trananh.vn/http://www.trananh.vn/http://www.trananh.vn/http://www.trananh.vn/http://www.trananh.vn/http://www.trananh.vn/http://www.trananh.vn/http://www.trananh.vn/http://www.trananh.vn/


4/25


PHN I: C S L LUN1. Thng mi in t

Khi nim

Hin nay c nhiu quan im khc nhau v thng mi in t Ngha rng :Thng mi in t l cc giao dch ti chnh v thng mi bng

phng tin in t: trao i d liu in t,chuyn tin in t,cc hot ng

gi rt tin bng th tn dng.

Ngha hp: bao gm cc hot ng thng mi c thc hin thng qua

mng Internet.

Thng mi in t l vic s dng cc phng tin truyn thng in t v

cng ngh x l thng tin s trong giao dch kinh doanh nhm to ta, chuyn tiv nh ngha li mi quan h to ra cc gi tr gia cc t ch v gia cc t

chc vi cc c nhn (theo Emmanuael Lallana, Rudy Quimbo)

Theo t chc Thng mi Th gii: Thng mi in t bao gm vic sn

xut, qung co, bn hng v phn phi sn phm c mua bn v thanh ton

trn mng Internet, nhng c giao nhn mt cch hu hnh c cc sn phm

c giao nhn cng nh nhng thng tin s ha thng qua mng Internet.

Theo t chc hp tc pht trin kinh t ca Lin Hp quc: Thng mi in

t c nh ngha s b l cc giao dch thng mi da trn truyn d liu quacc mng truyn thng nh Internet.

Cc cp ca thng mi in t

Cc ng dng kinh doanh trn Internet c chia l 4 mc khc nhau:

Brochureware: Qung co trn Internet. a thng tin ln mng di mt

website gii thiu cng ty, sn phm... Hu ht cc ng dng trn Internet

Vit Nam u dng ny.

eCommerce: Thng mi in t. L cc ng dng cho php trao i gia

ngi mua v ngi bn, h tr khch hng v qun l c s d liu khch

hng hon ton trn mng. y l hnh thc giao dch gia ngi bn v ngi

mua (Business To Customer hay vit tt l B2C).

eBusiness: Kinh doanh in t. L ng dng cho php thc hin giao dch

gia doanh nghip ny vi doanh nghip khc v khch hng ca doanh

nghip (Business To Business hay vit tt l B2B). B2B bao gm cc ng

dng nh th trng o, qun l quan h khch hng...



5/25


eEnterprise: Doanh nghip in t. Mt s doanh nghip ng dng c B2C

v B2B. Cc doanh nghip nay c gi l eEnterprise.

c trng ca thng mi in t

Thng mi in t l phng thc thng mi s dng cc phng tin in

t tin hnh cc giao dch thng mi. So vi cc hot ng ca thng

mi truyn thng, thng mi in t c mt s im khc bit c bn sau:

Cc bn tin hnh giao dch trong thng mi in t khng tip xc

trc tip vi nhau v khng i hi phi bit nhau t trc.

Cc giao dch thng mi truyn thng c thc hin vi s tn ti

ca khi nim bin gii quc gia, cn thng mi in t c thc hin trongmt th trng khng c bin gii.

Trong hot ng giao dch thng mi in t u c s tham gia ca

t nht ba ch th, trong c mt bn khng th thiu c l ngi cung cp

dch v mng v cc c quan chc nng.

i vi thng mi truyn thng th mng li thng tin ch l phng

tin trao i d kiu, cn i vi thng mi in t th mng li thng

tin chnh l th trng.



6/25


C s trao i hng ha, dch v, thng tin v tin t qua mng my

tnh v cc phng tin in t khc.

C kh nng ct gim chi ph v nng cao hiu qu i vi cc qu

trnh sn xut khinh doanh. C th ng dng ngay v cc ngnh dch v (chnh ph in t, o to

trc tuyn, du lch, t vn).

S pht trin ca thng mi in t gn lin v tc ng qua li vi s

pht trin ca cng ngh thng tin.

Da trn/lin quan mt thit vi thng mi truyn thng v ph thuc

s pht trin mng internet, truyn thng v phng tin in t

Cc hot ng thng mi in t a dng, phong ph.

Thng mi in t l thut ng mang tch lch s

Phn loi thng mi in t

Cch phn loi chung nht theo bn cht ca giao dch v mi quan h gia cc

bn tham gia:

Thng mi in t gia cc doanh nghip (B2B)

Thng mi in t gia doanh nghip v ngi tiu dng (B2C)

Thng mi in t gia doanh nghip doanh nghip ngi tiu dng

(B2B2C) Thng mi in t gia ngi tiu dng v doanh nghip (C2B)

Thng mi in t gia ngi tiu dng v ngi tiu dng (C2C)

Cc ng dng ngang hng (P2P)

Thng mi di dng (m Comerce)

Thng mi in t ni b doanh nghip

Thng mi in t doanh nghip v nhn vin

Thng mi hp tc

Thng mi in t phi kinh doanh Li ch ca thng mi in t

Thng mi in t mang li li ch cho tt c cc bn tham gia

Vi cc t chc:

+ Tip cn ton cu

+ Gim chi ph

+ Hon thin chui cung ng

+

p ng nhu cu c bit ca khch hng



7/25


+ Xy dng cc m hnh kinh doanh mi

+ Chuyn mn ha ngi bn hng

+ Rt ngn thi gian trin khai tng

+ Tng hiu qu mua hng+ Ci thin quan h khch hng

+ Cp nht ha t liu cng ty

+ Cc li ch khc

Vi ngi tiu dng

+ Tnh rng khp

+ Nhiu s la chn

+ Sn phm v dch v theo yu cu ring+ Sn phm v dch v r hn

+ Thng tin sn tm

+ Tham gia u gi trong thng mi in t

+ Bn hng cha phi np thu

Vi x hi

+ Thng tin lin lc c ci thin, gim ch tc giao thng v nhim

mi trng

+ Gp phn to mc sng cao hn

+ Nng cao an ninh trong nc

+ Tip cn cc dch v cng

2. Thanh ton in t

Khi nim

Thanh ton in t (e payment) l vic thanh ton da trn nn tng cng ngh

thng tin, trong s dng my tnh ni mng truyn cc thng ip in t,

chng t in t gip cho qu trnh thanh ton nhanh chng v hiu quH thng thanh ton in t l phin bn in t ca h thng thanh ton truyn

thng

u th ca thanh ton in t

Khng b hn ch bi khng gian

Khng b hn ch bi thi gian

L phng thc thanh ton c nhiu u vit

o

y mnh xu th pht trin ca cc phng thc thanh ton khng tin mt



8/25


o M rng ra cc lnh vc mi

o a dng ha cc hot ng thanh ton trong lnh vc ngn hng

Yu cu ca h thng thanh ton

1 Tnh c lp 7 Tnh tit kim v hiu qu2 Tnh tng tc v dch chuyn 8 Tnh thng dng

3 Tnh an ton v bo mt 9 Tnh hon i, chuyn i

4 Tnh n danh 10 Tnh linh hot

5 Tnh phn on 11 Tnh hp nht

6 Tnh d s dng 12 Tnh co dn

Cc h thng thanh ton in t

Cc h thng thanh ton th:+ Th tn dng (credit card)

+ Th ghi n (debit card)

+ Th tr ph (charge card)

+ Th thng minh (smart card)

+ Th lu tr gi tr (stored value card)

V thanh ton, tin in t (tin s ha)

V in t (v tin s ha Digital wallet)

Sc in t Ha n in t (Electronic Bills)

Thanh ton in t trong giao dch B2B

im khc bit ln nht gia thanh ton in t v thanh ton truyn thng l

thng qua cc phng tin in t, loi b hu ht vic giao nhn giy t v vic

k truyn thng, thay vo l cc phng php xc thc mi.

i vi doanh nghip: Li ch ln nht ca thanh ton in t l s tit kim

chi ph v to thun li cho cc bn giao dch. Cc giao dch qua knh in t c

chi ph vn hnh thp. Chi ph ch yu l u t bn u, trong iu kin cng

ngh pht trin nhanh chi ph u t cng gim ng k. Doanh nghip khng

cn phi u t nhn s, a im v cc chi ph lu chuyn h s cho vic giao

dch

i vi ngi tiu dng: vi thanh ton in t, cc bn c th tin hnh

giao dch khi cch xa nhau, khng b gii hn bi khng gian a l. Vi ngi

tiu dng, h c th ngi ti nh t hng, mua sm nhiu loi hng ha, dch

v nhanh chng. Vic khng phi mang theo nhiu tin mt, gim thiu ri ro



9/25


mt tin, tin gi, nhm lns gim bt vic thiu mnh bch so vi giao dch

bng tin mt

i vi nn kinh t v m: Thanh ton in t gii quyt c nhng bt cp

ca thanh ton dng tin mt: gim chi ph ca x hi t chc hot ng thanhton (chi ph in tin ca Chnh ph, chi ph vn chuyn, bo qun, kim, m tin

ca h thng ngn hng, cc ch th tham gia giao dch thanh ton); hn ch hnh

vi phm php ca cc i tng li dng thanh ton vi khi lng ln gian

ln, trn thu, tr hon hoc khng thc hin ngha v tr n i vi ngn hng

hoc cc ch n; m bo an ninh trong thanh ton; hn ch ti phm lu hnh

tin gia, m bo li ch ca cc t chc c nhn v tnh hnh an ninh quc gia.

Thanh ton in t gim khi lng lu thng tin mt, tng nhanh khi lng

chu chuyn, thanh ton trong nn kinh t, ci thin mi trng vn minh thngmi, thu ht khc du lch v u t nc ngoi

3. Website thng mi in t

Website thng mi in t cng l web site ng vi cc tnh nng m rng cao cp

cho php giao dch qua mng nh: gi hng, t hng, thanh ton qua mng, qun l

khch hng, qun l n t hng ...

Thnh phn ca website thng mi in t:

Module Sn Phm:Module ny cho php doanh nghip chia thnh nhiu danh mc sn phm c th

t thay i theo nhu cu v d chia thnh sn phm ni tht, sn phm m ngh,

sn phm nng sn...vvv. Trnh by thng tin, hnh nh gi thnh ca sn phm

theo dng e-catalog. Tch hp sn gi mua hng in t (e-shopping cart) phc

v cho nhu cu mua sm trn mng ca khch hng.

Module Thanh Ton Qua Mng:

Module ny i km vi gi mua hng in t (e-shopping cart), phc v cho nhu

cu thanh ton qua mng ca khch hng. Module Qun L Khch Hng:

Lu gi thng tin v qu trnh t hng, mua hng, ha n thanh ton...vvv,

gip khch hng v doanh nghip thun tin tra cu khi cn thit.

Module Dch V:

Hin th thng tin, hnh nh v cc dch v ca doanh nghip trn website. Mi

dch v c 1 form yu cu dch v i km, cho php khch hng d dng lin lc

khi cn thit.



10/25


Module Tin Tc:

Module cho php chia nh thnh nhiu loi tin khc nhau v d tin trong nc, tin

quc t, tin tc cng ngh, tin ni b...vvv.

Module FAQ (Nhng cu hi thng gp):Module ny gip doanh nghip ng ti cc cu hi thng gp ca khch hng

v ni dung tr li t pha doanh nghip, to ci nhn chuyn nghip i vi

ngi xem v sn phm - dch v ca mnh. Tch hp chc nng gip khch hng

thun tin gi nhng yu cu, ngh, ng gp kin... n doanh nghip.

Module Tuyn Dng:

Cho php doanh nghip ng ti cc thng tin tuyn dng nhm tm kim cc

ng vin tim nng cho mnh.

Module To thm d kin

Doanh nghim c th a ra nhng cu hi thm d kin ca khch hng

khi ving thm website.

Module Qung Co Trc Tuyn:

Cho php doanh nghip qun l cc banner, logo ca cc i tc trn website

mnh, to ngun thu t website.

Tin ch tm kim:

Bao gm 2 chc nng tm kim: Tm nhanh v tm nng cao. Tm nhanh: chophp ngi xem tm kim nhanh bt k thng tin no trong website thng qua

thao tc n gin l nhp t kha cn tm v nhn enter ra kt qu. Tm nng

cao: cho php ngi xem gii hn khu vc tm kim thng tin kt qu hin th

ra chnh xc hn.

Tch hp b m chuyn su:

Bao gm b m s ngi truy cp, ang truy cp website, m s ln

c xem cho tng sn phm.

Form lin h trc tuyn:Cho php khch lin h vi doanh nghip khi c nhu cu.

10 website thng mi uy tn ti Vit Nam (theo chng trnh Trustvn do Trungtm pht trin Thng mi in t (EcomViet) v Hip hi Thng mi in t Vit

Nam trin khai thc hin nh gi v chn ra 10 website thng mi in t tiu biu

ca Vit Nam):



11/25


www.jetstar.com: Website ca hng hng khng Jetstar Pacific Airlines cho

php khch hng t v thanh ton v my bay trc tuyn bng cc loi th tn

dng quc t.

www.golmart.vn: Siu th trc tuyn vi cc mt hng tiu dng ph bin.www.linhperfume.com : Shop nc hoa, sn phm dng da cao cp vi gi

thp hn th trng 10 20%.

www.25h.vn: Siu th trc tuyn cung cp nhiu loi hnh sn phm, dch v.

www.goodsmart.vn: Siu th trc tuyn cng nhng thng tin tham kho dnh

cho cc b ni ch.

www.luxurytravel.com.vn: website cung cp cc tour du lch sang trng, c

o dnh cho th trng khch hng cao cp ti Vit Nam.

www.megabuy.vn: trang web bn hng trc tuyn B2C, B2B, cung cp snphm hng in t, thit b vn phng trc tip qua mng internet t nh nhp

khu

www.sinhcafe.com.vn: Website cung cp cc tour du lch ti Vit Nam, Lo,

Campuchia.

www.hoatuoiquatang.com: Website cung cp dch v chuyn hoa, qu tng vi

cc lng hoa, qu c thit k theo tng mc ch tng khc nhau.

www.lamosi.com.vn: Cc sn phm nc hoa, du thm ca cc hng ni tingth gii vi nhiu mc chit khu cho tng sn phm.



12/25


PHN II: NI DUNG1. Gii thiu website trananh.vn

Website trananh.vn l ca hng in t ca Cng ty c phn th gii s Trn Anh

CNG TY C PHN TH GII S TRN ANHTn giao dch vit tt: TRANANH DIGITAL WORLD., JSC

a ch: 1174 ng Lng, phng Lng Thng, qun ng a, H Ni

Giy CNKKD v m s doanh nghip s: 0101217009 ng k thay i ln

th 3 do s K hoch & u t thnh ph H Ni cp ngy 25/5/2010

i din theo php lut ca doanh nghip: ng Trn Xun Kin Ch tch

HQT

Qu trnh hnh thnh v pht trin:

Cng ty TNHH Thng mi v Dch v Trn Anh c thnh lp theo quyt nh s

0102004703 do S K hoch v u t Thnh ph H Ni cp ngy 11/03/2002.

Cng ty chnh thc chuyn i t m hnh cng ty TNHH sang m hnh cng ty

c phn vi tn gi mi l: Cng ty c phn Th gii s Trn Anh k t ngy

08/08/2007 theo giy chng nhn ng k kinh doanh s 0103018927 do S K

hoch v u t thnh ph H Ni cp.

Gn lin qu trnh hot ng v pht trin ca Trn Anh l nhng s kin v chnh

sch kinh doanh mang tnh t ph, tin phong trong lnh vc kinh doanh thit b myvi tnh nh:chnh sch kinh doanh "bn gi bn bun n tn tay ngi tiu

dng", chnh sch bo hnh "1 i 1 trong vng 6 thng" & "bo hnh c trong

trng hp IC b chy, n", chnh sch "cam kt hon tin khi c bin ng

gi"...Qua , Trn Anh lun duy tr c tc tng trng cao, ton din v mi

mt mt cch bn vng v ng kinh ngc so vi cc cng ty kinh danh cng lnh

vc. Hin nay Trn Anh l mt trong nhng cng ty hng u Vit Nam trong lnh

vc cng ngh thng tin. Khch hng lun tin tng Trn Anh bi cc chnh sch,

cam kt, dch v...m rt nhiu cng ty my tnh khc khng lm c.Sau mt thi gian khng nh c tn tui trn cc lnh vc kinh doanh My tnh

linh kin, Thit b gii tr s, Thit b vn phng v in thoi di ng, ngy

10/10/2009, Trn Anh m rng sang lnh vc in t, in lnh, thit b gia dng

vi h thng Siu th in my IT. H thng siu th in my IT Trn Anh c

khng gian rng, phong cch bi tr gian hng khoa hc to iu kin thun li cho

khch hng thm quan v la chn sn phm.

Tm nhn ca cng ty Trn Anh:

http://var/www/apps/conversion/current/tmp/scratch5840/trananh.vnhttp://www.trananh.vn/tin-tuc/32/Thong-bao-chuyen-doi-tu-cong-ty-TNHH-sang-cong-ty-Co-phan.htmhttp://www.trananh.vn/tin-tuc/689/Tran-Anh-Mot-chang-duong-phat-trien.htmhttp://www.trananh.vn/tin-tuc/3/Quan-diem-kinh-doanh.htmhttp://www.trananh.vn/tin-tuc/3/Quan-diem-kinh-doanh.htmhttp://www.trananh.vn/tin-tuc/516/Chinh-sach-bao-hanh-cua-Tran-Anh.htmhttp://var/www/apps/conversion/current/tmp/scratch5840/trananh.vnhttp://www.trananh.vn/tin-tuc/32/Thong-bao-chuyen-doi-tu-cong-ty-TNHH-sang-cong-ty-Co-phan.htmhttp://www.trananh.vn/tin-tuc/689/Tran-Anh-Mot-chang-duong-phat-trien.htmhttp://www.trananh.vn/tin-tuc/3/Quan-diem-kinh-doanh.htmhttp://www.trananh.vn/tin-tuc/516/Chinh-sach-bao-hanh-cua-Tran-Anh.htm


13/25


Tr thnh cng ty c h thng Siu th in my IT c quy m, chuyn

nghip v ln nht Vit Nam.

Xy dng Trn Anh tr thnh mt mi trng lm vic chuyn nghip ni m

mi c nhn c th pht huy ti a sc sng to, kh nng lnh o v c hi lmch thc s vi mt tinh thn dn ch rt cao.

Xy dng Trn Anh tr thnh mt ngi nh chung thc s cho mi cn b

nhn vin trong cng ty bng vic cng nhau chia s quyn li, trch nhim v

ngha v mt cch cng bng v minh bch nht.

Gi tr ct li ca cng ty Trn Anh:

K lut hng vo tnh chuyn nghip;

Hon thin t chc hng ti dch v hng u;

Nng ng hng ti tnh sng to tp th;

Cam kt ni b v vi cng ng, x hi;

Lm vic v hnh ng trung thc;

Trit l kinh doanh ca cng ty Trn Anh:

Vn ha cng ty l nn tng v tr ct pht trin, tp hp v tn vinh tt c

nhng yu t nhn bn trong kinh doanh hng ti s pht trin hi ha v bn

vng.

Tch kt vo trong mi chnh sch v dch v m cng ty a ra th trng ttc cc gi tr c bn to nn hnh nh v mt cng ty kinh doanh in my, thit

b s cn phi c: Tin phong + Ti u + Tiu chun

"Ly s Hi lng ca khch hng lm nim Hnh phc ca chng ta" l

nhng g m ton th nhn vin cng ty Trn Anh ang ngy m tm nim

v phn u!

2. Cc mt hng kinh doanh ca trananh.vn

Cc sn phm trn trananh.vn cng y nh ti h thng siu th, ca hng inmy Trn Anh truyn thng. Cc mt hng gm c:

+ in t m thanh bao gm Tivi LED, Tivi LCD, Tivi Plasma, Tivi

SlimFit, Tivi CRT, Dn m thanh, u DVD, Cassette, ph kin.

+ in lnh bao gm: T lnh Side by Side, t lnh, iu ha mt chiu, iu

ha 2 chiu, My git lng ng, my git lng ngang, my git lng nghing,

my sy qun o, t mt, ph kin in lnh, t ng.

+ gia dng bao gm: ni cm in, l vi sng, bp ga, bp in t lu

in, my nc nng, bnh thy in, cy nc nng lnh, qut cc loi, m

http://www.trananh.vn/http://www.trananh.vn/


14/25


siu tc, my xay p hoa qu, ni cho dng nh bp, my ht bi,

my ra bt, my sy bt, bn l, my sy tc l tc, bnh lc nc, cc loi

my nng, my ht m, my ht bi, my pha caf, my chm sc sc khe,

thit b in, my sy qun o, my kh c rau qu, cc loi cn, my phunm.

+ Laptop bao gm: My tnh xch tay, chut laptop, Ram Laptop, cng

laptop, ti laptop, ph kin laptop.

+ My tnh v linh kinbao gm: my tnh bn, mn hnh my tnh, loa vi

tnh, cng ngoi, linh kin my tnh, TV box, USB flash, thit b mng, linh

kin khc, phn mm my tnh, my ch Server, tai nghe.

+ Thit b vn phngbao gm: My in, my chiu, my photocopy, my qut,

my fax, UPS b lu in, my hy ti liu, thit b m vch, my tnh c

nhn, ph kin thit b vn phng.

3. Mua hng trn trananh.vn

Khch hng cn ng k mt ti khon c th mua hng trn trananh.vn.

Sau khi ng vi nhng quy nh ca website v ng k thnh cng, ti khon

ca khch hng c iu kin mua hng online. Khch hng tin hnh

ng nhp v thc hin vic mua hng trn website.

Trn thanh menu hin th y cc nhm mt hng: my tnh xch tay, inthoi, thit b gii tr s, thit b vn phng...Khch hng c th la chn xem

hoc g trn thanh tm kim sn phm m mnh quan tm.

Khi tm c sn phm cn mua, khch hng hy click vo sn phm

xem thng tin chi tit hoc c th t mua lun sn phm .

Ngay lp tc, gi hng s hin ra vi sn phm m khch hng va chn.

http://www.trananh.vn/http://www.trananh.vn/


15/25


Ti y, Khch hng c th:

+ Cp nht gi hng: Khi khch hng mua mt sn phm vi s lng ln hn

1. Khch hng in s lng cn mua s lng ri n cp nht.

+ Xa: Nu khch hng khng mun mua 1 sn phm no .

+ In n hng: Khch hng mun in n hng vi nhng sn phm chn.

+ t hng: Khi khch hng hi lng vi sn phm mnh chn mua.Ngoi ra, Khch hng c th tip tc mua nhng sn phm khc ca Trn Anh

bng cch click vo dng thng bo pha trn cc nt chc nng.

Sau khi chn c nhng sn phm m khch hng cn mua, khch

hng hy n vo nt t hng gi yu cu t hng cho Trn Anh.

Khch hng cng nn kim tra li thng tin c nhn cng nh chng

loi hng ha ch thun li cho Trn Anh trong vic thc hin giao dch.

Khi ng vi la chn ca mnh, khch hng nhn gi

n hng cho Trn Anh.



16/25


Khi n hng c gi thnh cng, h thng s gi mt email xc nhn nhng ti a ch mail khch hng ng k.

Khch hng check mail, nhp vo link lin kt xc nhn. Khi xc nhn thnh

cng, h thng s gi thng bo

Ngoi ra, Khch hng c th lin h trc tip vi b phn kinh doanh online

(bng cc hnh thc: Y!M, email, in thoi, fax) t hng.

B phn Kinh doanh online s gi bo gi trc tip, fax hoc gi email theo yu

cu ca khch hng.

Khi khch hng ng mua hng, b phn K ton bn hng s lp phiu v

nhn tin t cc ca khch hng (nu c).

Nhn vin kinh doanh s hn thi gian, a im giao hng cho khch hng.Ch :

+ thun tin cho vic thc hin n hng, khch hng cn ghi ng, thng

tin trong mc ng k thnh vin.

+ Mi n hng thiu mt trong s cc thng tin cn thit (h tn, a ch, s

in thoi) s b loi b m khng cn bo trc.

+ Nhng n hng m Trn Anh cho l khng hp l cng s b loi b m

khng cn bo trc.



17/25


4. Phng thc thanh ton ca trananh.vn

Trananh.vn chp nhn thanh ton theo cc hnh thc

Thanh ton bng tin mt

A. Thanh ton ti cc siu th ca cng tyKhch hng thanh ton trc tip ti cc siu th ca Trn Anh.

Siu th s 1: S 292 Ty Sn ng a H Ni

Siu th s 2: S 1174 ng Lng ng a H Ni

Ngay khi khch hng thanh ton xong, nhn vin k ton s gi li khch hng

HTC v nhn vin kinh doanh s hng dn khch hng hnh thc giao nhn hng.

B. Thanh ton ti im giao hng.

Khch hng thanh ton cho nhn vin giao nhn ton b hoc mt phn (nu

t cc) gi tr hng ha mua.

Hnh thc thanh ton ny ch thc hin vi cc n hng c a ch giao hng ti

ni thnh thnh ph H Ni.

Nu a im giao hng ngay ti ni thanh ton, nhn vin giao hng s thu tin

khi giao hng.

Thanh ton bng chuyn khon.

Nu a im giao hng l Ngoi thnh, Ngoi tnh hoc Ni thnh thnh ph H Ni

nhng khc vi a im thanh ton (trong trng hp khch hng gi qu, gi hngcho bn b, i tc ) Trn Anh s thu tin trc 100% gi tr hng + ph vn

chuyn theo cc ph tnh trong chinh sch vn chuyn bng phng thc chuyn

khon trc khi giao hng. Khch hng chuyn tin cho Trn Anh vo ti:

Cng ty c phn Th Gii S Trn Anh

/c: S 1174 ng Lng ng a H Ni

S TK: 0521100040007

Ti Ngn hng thng mi c phn Qun i chi nhnh in Bin Ph - H Ni

Ghi ch: hng ha v gi c c chnh xc, ngay sau khi khch hng chuyn tinphi fax giy y nhim chi c du ngn hng chuyn tin nhn vin kinh doanh

lm cn c gi hng v gi tin theo ng tha thun cho khch hng.

Cc hnh thc khc:

Trn Anh ang tin hng m phn, hp tc vi cc i tc a vo s dng mt

hnh thc thanh ton mi, bo mt, tin li hn cho khch hng v s a vo s

dng trong thi gian ti.

5. Cc bc t xy dng cu hnh my tnh trn website trananh.vn

http://www.trananh.vn/http://www.trananh.vn/http://www.trananh.vn/http://www.trananh.vn/


18/25


xy dng cu hnh my tnh trn website, khch hng vo menu:

My tnh v linh kin lp cu hnh.

H thng cung cp cho khch hng hai giao din la chn cu hnh:

+ Theo kiu lit k: Khch hng xem tng trang la chn sn phm. n vont chn nu chn sn phm .

+ Theo kiu hp chn: Khch hng ch vo hp chn la chn sn phm.

H thng c xy dng m bo tnh chnh xc ca cu hnh, trnh mt

thi gian, khch hng nn la chn theo trnh t nh sau:



19/25


CPU Mainboard Ram HDD .

Khch hng bt buc phi la chn CPU u tin. H thng s t ng loi b

nhng linh kin khng tng thch vi CPU .

Nu mt trong hai loi thit b l CPU v Main khng c la chn th cc rngbuc s khng cn chnh xc do cu hnh c th khng ph hp.

Trong trng hp Khch hng chn li CPU hoc Main th mt s thit b rng

buc cng phi la chn li. H thng s t ng loi b khuyn co khch

hng.

ct ngoi cng bn tri, l b lc sn phm, cn c vo khch hng c th d

dng trong vic tm kim v la chn sn phm.

Mt s thit b ph tr (Loa, mn hnh, cc ha) khch hng c th la chn

hoc khng. b qua, khch hng chn vo loi linh kin tip theo.Khi hon tt qu trnh la chn cu hnh, khch hng c th:

[In cu hnh]: Khch hng dng in cu hnh mnh va chn

[t hng ngay]: Khch hng chuyn cu hnh va chn thnh n hng v

chuyn ti h thng t hng ca Trn Anh. Vi chc nng ny, khch hng ch

cn ngi ti nh, vi chic my tnh ni mng l c th mua cho mnh mt b my

tnh hon chnh.

[Lm li]: Khch hng xa b tt c cc la chn v xy dng cu hnh mi.Ch :

Nu khch hng pht hin bt c sai st no xin khch hng hy lin h vi Trn

Anh, cng ty s tin hnh sa cha v khc phc.



20/25


PHN III: KT LUNTrn Anh l mt trong nhng cng ty kinh doanh thit b vi tnh hng u ti Vit

Nam. Mi khi c nhu cu mua thit b vi tnh, Website trananh.vn l im n u

tin ca nhiu ngi. Website khng thc hin chc nng bn hng trc tuyn, nhngn gp phn quan trng vo vic to v gn gi cu ni gia khch hng v cng ty

Trn Anh.

Qua Website, Trn Anh cng nh gi c xu hng tiu dng ca khch hng

thng qua th phn click chut vo cc hng mc thit b vi tnh t cng ty hoch

nh k hoch kinh doanh.

Tuy nhin cng ty cha s dng khng gian trong vng Above the fold (mt tin)

hiu qu. Cc banner siu ln vi nhng hnh nh t gi tr chong phn ln vng mt

tin. C nhiu cch nh hng ngi dng, tuy nhin cch ny t ra khng thu

c thin cm t ngi dng. Tuy nhin v tr trang trng ca thng hiu Trn Anh

trong tim ngi tiu dng, khin h vn tip tc phi tiu tn nhng thao tc tha

tm ra th h cn mua.



21/25


DANH SCH NHM 7STT H V TN Lp HC Ghi ch

1 Chu B Phc K45i4

2 L Vn Qun K45i43 Nguyn ng Qun K45i54 ng Th Quy K45i45 Nguyn Vn Qu K45i36 T L Quyn K45i47 V Th t Quyn K45i38 Nguyn Th Thy Qunh K45i39 Nguyn Vn Sang K45i3

10 Kiu Xun Ti K45i41. Phn cng nhim v ca cc thnh vin trong nhm:

Nhm t chc hp bn lun phn chia nhim v v tin hnh lm tho lunvo:

15h20 ngy 15/10/2010 ti sn th vin trng H Thng Mi 08h30 ngy 15/11/2010 ti sn th vin trng H Thng Mi 08h30 ngy 14/11/2010 ti sn th vin trng H Thng Mi

Mi thnh vin c trch nhim hon thnh nhim v c giao (c bin bn kmtheo).

2. nh gi thi v kt qu cng vic ca cc thnh vin

Trong qu trn tho lun nhng cc thnh vin trong nhm tham gia y , nhittnh nng n v c nhng ng gp kin, bn lun si ni hon thnh bi tholun. Sau mi bui hp nhm cc thnh vin rt ra c nhiu bi hc, nhiu kinhnghim b ch trong vic t chc tho lun, hc c cc k nng thuyt trnh, nggp kin, by t quan im, bn lun cc vn hon chnh bi tho lun.


STT H V TN T nh gi Nhm nh gi

1 Chu B Phc2 L Vn Qun3 Nguyn ng Qun4 ng Th Quy5 Nguyn Vn Qu6 T L Quyn7 V Th t Quyn

8 Nguyn Th Thy Qunh9 Nguyn Vn Sang10 Kiu Xun Ti


22/25


CNG HA X HI CH NGHA VIT NAMc lp T do Hnh phc

--------***--------

BIN BN HP NHM (Ln 1)

Nhm: 07

Mn: Thng mi in t cn bn

I. M u:

1. Thi gian : 15h20 ngy 15/10/2010

2. a im : Sn Th vin i hc Thng mi

3. Thnh phn tham gia: 10/10 thnh vin trong nhm.

II. Ni dung:

1. ti tho lun: Phng trnh vi phn:

Tm tt l thuyt, nu cc dng bi tp v cho v d

Gii bi tp trong sch gio trnh

Mt vi ng dng trong kinh t2. Ni dung tho lun:

Nhm trng chia nhm thnh ba nhm nh, phn cng tng mng

cng vic nh sau:

Nhm Thnh vin Cng vic1 L Vn Qun

Kiu Xun TiTm hiu v cc mt hng kinh doanh cawebsite trananh.vn

2

Nguyn ng Qun

Chu B Phcng Th Quy

Tm hiu cc phng thc thanh ton cawebsite trananh.vn

3Nguyn Vn SangNguyn Vn QuNguyn Th Thy Qunh

Trnh by cc bc t thit lp cu hnh trnmy tnh trn website trananh.vn

4 V Th t QuynT L Quyn

Tm tt l thuyt c lin quan

ngh cc nhm v tng thnh vin trong nhm t gic tm hiu v hon

thnh nhim v c giao, ngoi ra cn gip cc thnh vin khc trong



23/25


nhm nu c th cng vic c th tin trin mt cch nhanh chng v hiu

qu.

Yu cu cc thnh vin v cc nhm nh hon thnh nhim v v np bi cho

nhm trng trc ngy 31/10/2010 nhm trng tng v c nhm b sungsa cha vo ln hp tip theo ngy 5/11/2010.

III. Kt thc:

Bui hp kt thc vo hi 16h00 cng ngy.

Th k

V Th t Quyn

Nhm trng

T L Quyn



24/25


CNG HA X HI CH NGHA VIT NAM

c lp T do Hnh phc

--------***--------


Nhm: 07


I. M u:

1. Thi gian: 8h30 ngy 05/11/20102. a im: Sn Th vin i hc Thng mi


II. Ni dung:

C nhm tng hp, nhn xt, b sung v sa cha bi ca tng nhm nh

Phn cng nh my v chp li thnh bn tho lun hon chnh.

III. Kt thc:


Th k

V Th t Quyn

Nhm trng

T L Quyn



25/25


CNG HA X HI CH NGHA VIT NAM

c lp T do Hnh phc

--------***--------


Nhm: 07


I. M u:

1. Thi gian: 8h30 ngy 14/11/2010

2. a im: Sn Th vin i hc Thng mi


II. Ni dung:

Tng thnh vin nhn bi tho lun hon chnh t nhm trng v chun b cho

bui tho lun

III. Kt thc:


Th k

V Th t Quyn

Nhm trng

T L Quyn

Thảo luận TMĐT - Công ty Trần Anh

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Transcript of Thảo luận TMĐT - Công ty Trần Anh