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Transcript of Thank You for your sponsorship
Thank You for your sponsorshipThank You for your sponsorship
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Tippecanoe & Marketing Too
Learning From Politics That Can Turbo Charge
Your Brand and Bottom line.
Steve ConeChief Marketing Officer
EPSILON
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Are Slogans Really Important or is Steve
Just Shamelessly Selling His New Book….
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In Every Presidential Campaign The Strongest Slogan Carried The Day
FACT:
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When Both Slogans Are Blahsville, It’s Always A Close Election.
FACT:
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A Company Can Be Successful Without A Powerful Tagline….It’s Just A LOT Harder. A LOT.
FACT:
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4 Major
Challenges
4 Major
Challenges
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Pick A BIG Number…..No
Bigger
ONEONE
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40 Billion
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6/606/60
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TWOTWO
Source: American Demographics
Media Grazing
2007
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Households with DVRs
25 mm
18 mm
13 mm
6 mm
3 mm
03 04 05 06 07
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Average Daily TimeAverage Daily Time
TV 6.0 hours
Radio 2.6 hours
Internet .29 mins
Newspaper .08 mins
Movies .02 mins
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ThreeThree
23/6323/63
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HKM
FourFour
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How Can We Really Set Ourselves
Apart*….
* And blow away the competition!
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Human NatureHuman Nature
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– Human Nature –– Human Nature –
ME ME ME ME ME ME ME ME MINE ME ME ME
OURS ME ME ME & Bobby McGee ME ME OURS ME ME MINE ME
ME MEE
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Think, Like You
are Running
a Political
Campaign…
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• Engaging Personality
• A Powerline
• Visual/Sound Excitement
• Real News
• Reason To Take Action
Five Campaign EssentialsFive Campaign Essentials
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Most Powerful Device
Ever Invented
To Build
Brand Awareness
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You Must Have A Clear and Concise
Unique Selling Proposition
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SlogansBest
Remembered
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1840:Harrison
vs Van Buren
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Tippecanoe&
Tyler Too
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E.C. Booze
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1844:Polkvs
Clay
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54 40or
Fight
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The Three
Dumbest
Slogans
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Who is
JamesPolk?
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For President of the
People
For President of the
People
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TheExperienced Candidate
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The Nastiest
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Blaine, Blaine,
James G. Blaine.
The Continental Liar
From The State of
Maine
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Ma, Ma Where’sMy Pa?
Ma, Ma Where’sMy Pa?
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OOPs
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He Kept Us Out Of War
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Cox&
Cocktails
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In Your Heart You Know He’s Right
In Your Heart You Know He’s Right
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All Winning Candidates and All Winning Companies…
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Personality
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Keep Cool With Coolidge
Keep Cool With Coolidge
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Happy Days Are Here Again….
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It’s Morning Again In America
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Since
Reagan…
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Blah Blah Blah Blah Blah Blah
Blah Blah Blah Blah Blah Blah
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So, Have A Personality and Attitude
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Harr ison had itH a r d i n g h a d i tCoolidge had itRoosevelt had itR e a g a n h a d i t
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Coke HadIt…
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It’s The Real Thing
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Las Vegas. What Happens Here Stays Here.
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Our Food is Fresh.
Our Customers are Spoiled
Fresh Direct:
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Don’t
Spoil
Your Marketing
Program
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Proven LeadershipProven Leadership
Tomorrow Begins TodayTomorrow Begins Today
Co mmo n Sen se Co n ser vat ismCo mmo n Sen se Co n ser vat ism
The Bet t er WayThe Bet t er WayStand For ChangeStand For Change
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Limping On With Life…Limping On With Life…
Coke The Coke Side of Life
Volvo Volvo for Life
Four Seasons When Life Feels Perfect
AXA Be Life Confident
Amex My Life. My Card
Visa Life Takes Visa
American Eagle Live Your Life
Cabot Vineyards Elevating Life
Utah Life Elevated
Ohio Love Your Life
Iowa Life / Changing
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Four To Do’s
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Create A
Powerline
ONEONE
REALREAL
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• You Are Different. Say So.
• Have Real Attitude
• Be Everywhere Or You're Nowhere
• Yes, It's An Art
GuidelinesGuidelines
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Be or Hire A Spokesperson
TwoTwo
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ThreeThree
Never Ever Change A Great
Line
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• We Bring Good Things to Life
• Come to Marlboro Country
• Don’t Leave Home Without It
• The Citi Never Sleeps
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Does Anyone Really Like
ToSQUINT?
FourFour
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Political Slogans Are
LARGE and your’s
aren’t
Political Slogans Are
LARGE and your’s
aren’t
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Be The Winning Candidate Who Customers “Elect” Every Day in Every Way