1. By Thais Online User

2.

TNOC ?

Frame Work

Thailand Got Something

!

? 3. 4. TNOC ?Thailand National Online Campaign , Search Engine Marketing, Internet TNOC 5.

23/05/09# BarCampBangkok3

08/05/09 The Third Place Thonglor

05/05/09 .

29/04/09E-Commerce

09/04/09TNOC

6. Frame Work Foreigner in Internet (Target Market) .! Online Material Site Thailand Got Something! Nation Online Campaign 1 2 EN CN JP FR GR SP Thailand Information Landing Page Thais OnlineUser Online Marketing 7.

2 .

8.

2.

9. Nation Online Campaign 1 10. VDO www.ThailandGotSomething.com 11.

1( ) 10($ 300,000)

• ( , , )

• Pocket Money *

The Worlds Most Envied Tourist 12. ?

-

13.

2

VDO 10-20 youtube

VDO

14.

Blog ( +VDO)

Blog www.ThailandGotSomething.com

15. ?

VDO( )Internet

Blog

-

16. Frame workForeigner in Internet (Target Market) Thailand Got Something! Nation Online Campaign 1 Here..! Thais OnlineUser Online Marketing 17. ? Thailand Got Something 2 Video 18. .

• "ThailandGotSomething."

19.

• Social networking.

• Viral marketting.

• Email.

• Citizen journalist.

• Video.

• Search Engine Optimization.

Tracking System 20. Social Networking.

• Social Network

• Digg.com

• Facebook.com

• Hi5.com

• Twitter.com

• Myspace.com

• Friendster.com

21. Viral Marketing. (VDO)

• ,

22. e-Mail Marketing.

• (email invite)

23. Citizen Journalist.( Blog)

• TNOC( + )

24. Search engine optimization.

• Search Engine (Pantip, Sanook, TARAD, mthai)

25.

• , 10,000,000

• 5,000

(Tracking)

• Google Analytics, Truehits.net

26. Nation Online Campaign 2 27. 3 online materials content , VDO 28. 2. Concept : source->Upload ->Mix(5features) -> Publish

You Have :

You Mix :

You Cool :

29. You Have

Flickr.com, Youtube.com,Odeo.com, Wordpress.com

30.

Postcard

You Mix 31.

You Mix

5/26/09 Magazine Book 32.

You Mix

5/26/09 Multi Midia Mix Video Cartoon Strory 33.

You Mix

5/26/09 Translator 34.

You Mix

5/26/09 Match 35. 5/26/09 You Cool 36.

1ThailandGotSomething

2

3online materials

37. ( Draft) 38.

( )

Researchcommunitytarget

.

39. Thank You