Thailand Michael · MUSIC $30.5 Million VIDEO GAMES $228.2. 11 ... Top 5 Audience Profile by...
Transcript of Thailand Michael · MUSIC $30.5 Million VIDEO GAMES $228.2. 11 ... Top 5 Audience Profile by...
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@Thailand Michael
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Thailand/Bangkok todayWater market, Tuk Tuk car and all other tourist’s stuffs are what most people recall when mention about Thailand. It’s truth till today, just, Thailand is changing and it is actually more than that, so as other SEA countries…
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Key internet figures in Thailand & Taiwan (2018. Jan)
CountryPopulation
/Urbanization
Internet users
/Internet
penetration
Active mobile
internet users/
penetration
Access internet
equally via
smartphone and
computer or tablet
Access internet
most often via
smartphone
Top 3 social &
messenger
Taiwan23.66M
/78%
20.82M
/88%
19.53M
/83%51% 40%
(2017 Jan 39%)
Thailand69.11M
/53%
57M
/82%(2017 Jan
46M/67%)
54.58M
/79%20% 74%
(2017 Jan 71%)
Apparently much more mobile driven than Taiwan
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Thailand E-COMMERCE SPEND BY CATEGORY
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FASHION& BEAUTY
$531.3Million
ELECTRONICS &PHYSICAL MEDIA
$1,258Million
FOOD &PERSONAL CARE
$187.2Million
FURNITURE &APPLIANCES
$475.3Million
HOBBY &EDUCATION
$510.3Million
TRAVEL (INCLUDINGACCOMODATION)
$1,449Million
DIGITALMUSIC
$30.5Million
VIDEOGAMES
$228.2Million
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內行的看財報,外行的看熱鬧
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資訊流 | 物流 | 金流@Thailand
前三大電商平台|特色@Thailand
電商商品趨勢及單價@Thailand
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跟著PChome到處做生意PChome Thai:讓台灣賣家做跨境生意跟做台灣本地生意一樣方便
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PChome 在泰國讓我們一起做生意
Thank you