Dylan Koolman

“UNSUNG HERO” THAI LIFE INSURANCE ADVERT

• No dialogue at the beginning, just sound effects• Focuses the audience's attention on the characters on

the screen and intrigues the audience as to what the characters' significance

• Music is calm and peaceful, allows the audience to be engulfed into the advert and the ambience created

through the audience

SOUND AND MISE EN SCENE

• Tells the story of a man and his inferred day-to-

day life• The product being advertised hasn't been

mentioned and isn't present as of yet,

meaning the audience only focus on the

characters on the screen and the narrative

unfolding. 

NARRATIVE

• The overlaying effect within the advert being a murky slightly dusty filter can simultaneously reflect the

environment within Thailand, which complies to Barthes' Referential Code being that the media text relates to knowledge that is widely known, here being the case

where the country's people are living in poverty.

EFFECTS

SOUND

• Synchronous sound effects are the only things that are heard

as well as the music• The narrator's voice then comes in asking the rhetorical question of "what does he get

in return for doing this everyday?". This is a direct address to the audience and allows the audience to think about their own actions and

what they do in their own lives as well as answering the

question that the narrator has asked. 

• These plays a vital role to the narrative of the story due to

allowing the audience to use the different settings and props to

interpret what is happening within the narrative. For example, the street setting with the woman

and her trolley allows the audience to differentiate between

the different plots that accord with the different people, such as the street setting with the mother

and her daughter asking for money for the daughter's

education.• Having a strong narrative within a

SETTING AND PROPS

• Extremely emotional play is used within the

unveiling of the narrative plot of the mother and

the daughter whereby it shows her going to

school. This visual along with the sudden change

in music being saddening 

MUSIC