Thai Cold Pressed Organic Extra Virgin Coconut Oil

Budget: 100,000 Baht

Parisut

Nattamon Sarajoti (Kam)ID: 5405010103

Outline• Background

• Target Audience

• Key Communication

• PR Objectives

• PR Strategies

• Target Press

• PR Ideas

• Promotional Partners

Brand: ParisutProduct: Parisut Thai Cold Pressed Organic Extra Virgin Coconut OilCoconut oil • Extensively used as “traditional medicine” among Asian and Pacific populations.Multi usages of “Coconut oil”• Improve the health of your scalp and hair• Natural fresh cleanser, makeup remover, and skin care oil• Drinking coconut oil helps to fight off disease and illness due to antiviral,

antifungal, and antibacterial properties. • 100% Organic ingredients.• Certified by Bioagricert s.r.l. Premieum product of Thailand

Address: Mata Miracle.Co, Ltd 11/17 Ratchada Road Yannawa Bangkok, Thailand 10120

Contact: 02-285-2442 Mobile: 085-000-5111 Fax: 02-285-2443Website: www.parisut.com

Background

Target AudiencePrimary• Thai females age 30-50 years old• Middle to high class• Renaissance women (active, caring, affluent, or influential mom)• Interested in healthy living and organic products• Income: 20,000 – 100,000 Baht per monthSecondary• Thai female university students• Age between 18 – 25 years old• Beauty- loving• Conscious of one's internal & External appearance• Loving nature & interested in organic products• Income: 8,000 – 20,000 Baht per month

Key CommunicationsBrand: ParisutProduct: Organic Coconut Oil“The amazing healing power of Parisut. It is the ultimate health care

experience.”Special: Multi purpose organic health careSize & Price• A bottle of Coconut oil 300 Baht (250 ml) 550 Baht (500ml) 1,000 Baht (1,000 ml)• Gift set 1,500 Baht – Include Virgin Coconut Oil (500ml), facial & body

soap, and enrich hair conditioner.Contact: 02-285-2442 Mobile: 085-000-5111Email: order@parisut.com, info@parisut.comWebsite: www.parisut.comFacebook : https://www.facebook.com/pages/Parisut/117628578288223

PR Objectives

• Targeting wide ranges of media based on the idea of “Natural and Organic product for multi usages.”

• To place a review tested by a Thai famous make up artist on a Thai health & beauty television program.

• To be involved on the radio talk about “the benefits of coconut oil” tested by Dermatological Association of Thailand.

• To place an interview recommended by Dermatological Association of Thailand publish on a Thai health magazine.

• Multi social events which contributes to charity. (Multi activities including a Dermatologist interview, Fashion show, and charity)

PR Strategy

• Emphasize the important role of Natural organic product to Thai society through different media.

• Access to the target audience through different types of media.(Television show, book, Radio talk, and magazine)

• Get the audience interest by presenting product reviews from the expert and authority. (Dermatological Association of Thailand and Napassorn Buranasiri who is the Thai famous makeup artist from “Momay Pa Plearn on Youtube channel)

• Build a good image for Parisut company by setting up a charity through the social event which will contribute to the society. (A project raising money to help Homeless & Hopeless people in the society to make a better life. )

Target PressHealth’s PressMagazine • Cheewajit MagazineBook• Health and Beauty genre: Coconut Oil Miracle (Author: Panit

Tanasuk)Online Press : • Youtube health and beauty channel : Spokedarktv• Parisut Facebook pageMass Media/ Telecommunications• Health &Beauty television programme: Pooying Tueng Pooying

(Woman to woman)• Radio channel: Chiang Mai radio Citylive FM 104.25 MHZ Health

time everyday at(10:00 – 12:00 AM)

PR IdeasPR Ideas Rationale Target Media CostPresented on a beauty television programme

Review from a Thai famous make up artist using “Parisut Organic coconut oil” during the show

Pooying Tueng Pooying (Woman to woman)

20,000 Baht

Campaign about the “Organic Coconut oil benefit” for a healthy living

Promote the benefits of organic coconut oil through the health talk section

Chiang Mai radio Citylive FM 104.25 MHZ (10:00 – 12:00 AM)

5,000 Baht

Press release on a Thai health magazine.

Recommendation and review from Dermatological Association of Thailand

Cheewajit Magazine 15,000 Baht

Press release on a Health and Beauty book

The book is all about amazing properties of coconut oil. Parisut company is the sponsor. (Photos and info are included)

“Coconut Oil Miracle” written by Panit Tanasuk

15,000 Baht

PR IdeasPR Ideas Rationale Target Media Cost

Social Event & CharityAt Central Plaza Chiang Mai Airport

•Interview a dermatologist about “the dangers of chemical ingredients in skin care product”

•Fashion show from Thai well known actress and singer (Toey Jarinporn & Myria Alexandra Benedettii)(For this part, the budget and contract is done directly by the company)

•Charity – raising money to help hopeless & homeless people in the society to make a better life.

• Entertainment news on Television channels 3 and 9

•Social network (Facebook and Instagram of celebrities and consumers at the department store

30,000 Baht

Promotional Partners

Natural product shops and services• Herb Basics (344 Tapae Road)• Mamma Sumunprai (Nimmanhaemin soi17)• Cheeva Spa (4/2 Hussadhisewee Rd)• Oasis Spa (3 branches in Chiang Mai)• Rarin Jinda Wellness Spa Resort Chiang Mai (14 Charoenraj Road)

Thank you!