There is more to Social Media than Likes, Connections & Followers
TF-CPR Social Media€¦ · YouTube makes all video content much more easily viewable ! Facebook...
Transcript of TF-CPR Social Media€¦ · YouTube makes all video content much more easily viewable ! Facebook...
connect • communicate • collaborate
Social Media - good examples Well, not sure, just my experience!
Paul Maurice DANTE
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Why do we do it?
! To engage with communities in a way they find attractive ! To leverage various partners and contacts to reach new audiences
! In my opinion, we can’t NOT do it! ! It’s fun
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What do we use?
! GEANTtv (YouTube)
! LinkedIn (just a placeholder so far)
! SlideShare (just starting)
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How is it going?
! Not too bad ! YouTube makes all video content much more easily viewable ! Facebook – approx. 230 Likes, 2-8 talking about us ! Twitter – 200+ Followers, and we Follow approx. 100
! Problems? ! Not enough time spent on it ! Not enough time TO spend on it ! Level of interaction still low
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Facebook comparison
! GÉANT vs West Street Cakes
! Conclusion? Facebook works better for some topics...
Started June 2010, global audience Started January 2012, local audience
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Recent Twitter success
! eduGAIN news story published on our website
! Posted on Facebook, and Tweeted ! Asked Neelie Kroes (Vice President of the
European Commission and European Digital Agenda Commissioner) to Re-Tweet ! Re-Tweeted to her 34,000+ Followers
! Also prompted an institution in Africa to contact us to investigate how he could be part of eduGAIN
! Conclusion – Twitter seems more appropriate for what we are trying to do, but still just part of an integrated marcom effort