Textual analysis

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Textual analysis By Natasha Newton.

Transcript of Textual analysis

Page 1: Textual analysis

Textual analysisBy Natasha Newton.

Page 2: Textual analysis

Country music people

MAGAZINE

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NME MAGAZINE

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Country music people

Magazine

• Circulation:

• Readership:

• Mission Statement: Bringing the latest country music news to a worldwide audience, bringing you the best of New Country, Roots, Honky Tonk, Americana, Traditional, Acoustic, Country-Rock, Old Time, Bluegrass, NashPop, Cowboy, Rockabilly, Western Swing, Singer-Songwriter, and Alternative music direct to your doorstep.

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NME Magazine

• Circulation: 24,924

• Readership: 289,000

• Mission Statement: To

Provide up to date and new

information, reviews and

listings of the best new

music.

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Nme magazine target reader

profile

They go to gigs and live events.

NME readers spend £152 on

footwear per year

Total readership spends £46m.

£532 on clothes per year

Total readership spends £189m

£1229 on audio equipment per

year

Total readership spend on

audio equipment £326m

52% own a digital camera

£170 on digital cameras per

year

Total readership spend on

digital cameras £4.6m

Target Reader Profile: Going out and

spending is all part of the new music

scene.

INTERNET

94% use the Internet – 76% have Broadband

Spend an average of 2.4 hours per day – That‟s

almost 19 hours per week!

CONSOLES AND GAMES

£197 spent on consoles in the past year – Total

readership spends £45m

£108 spent on games – Total readership spends

£18m

84% receive digital TV or satellite channels

NME READERS AGREE THAT:

They spend a lot of money on clothes – 45%

Its important to be well informed about things –

92%

Its worth paying for extra quality goods – 71%

They like to try new drinks – 75%

Its important to them to look well dressed – 71%

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Nme publisher

IPC Media is a Time Warner Company.

They are the UK's leading consumer magazine

publisher who engage with 26m UK adults - almost

two thirds of UK women and 42% of UK men.

Their portfolio of websites reaches over 25 million

users globally every month.

With more than 60 iconic media brands, IPC creates

content for multiple platforms, across

print, online, mobile, tablets and events.

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Country music people

COLOURColour

The colour blue used on the front cover suggests theconnotation of loyalty and wisdom, suggesting that thereaders of the magazine are loyal to the country genre.The colour blue is also associated with inspiration,suggesting that country inspires its listeners through itsmany variations of sub-genres.

The colour used as the title of the magazine and the strapline at the bottom of the page also matches the colour ofthe top being worn by the woman in the main image andher eye colour, I believe that this has been used because itbrings the pieces together and makes the front coverstand out.

The copper hair colour of the woman in double pagespread and the front cover suggests that she has a fierypersonality which contrasts against the calm association ofthe colour blue used as the main image on the front cover.

The colour red used in the text for the contents page andthe main text of the double-page spread also suggests theidea of strength, which suggests that the country genre ofmusic is still thriving even though it is not the most popularmusic choice.

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Country music people layout

and designLayout and design

The layout of the front cover is very simple and is notovercrowded with coverlines or inserts.

The masthead of the magazine has been placed in frontof the main image, which suggests that the title of themagazine is more important that artist appearing on it.Also, the masthead has been placed at the top of thepage to ensure that when it is placed out on the shelvesin stores, the title will be visible over other magazines.

The contents page has a very simple layout and usestitles to separate specific aspects of the magazine suchas features and reviews.

The layout of the double page spread feature on theartist, the image takes up the majority of the page withsome text along the right hand side, which suggests thatthe feature run across more pages further on in themagazine, this double-page spread is seen as a„opening‟ page of the feature on the artist.

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Country music people

images

Images

The artist in the main image is a well known

country artist, Reba, who the readers of the

magazine are likely to admire and look up to

as inspiration.

The main image of the double-page spread

has been used to feature the “male gaze” as

the target audience of the magazine is majority

male and so the type of image used has been

suited to fit their gratifications.

The images used on the contents page are

much smaller than the ones featured on the

other two pages as they are used to support

what is being listed in the contents and

illustrate what features will be in the magazine.

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Country music people

pose, style, hair and make-up

Pose, style, hair and make-up

Both of the main images have been posed

rather than natural shots. She is not

smiling in either of the photos which

suggests she has a serious nature

towards her musical career.

In both photos of Reba she is wearing

cross necklaces which suggests that she

feels very strongly about her religion and

wants to influence her fans into following

her religious ways..

The make up worn by Reba is natural and

not overly extravagant, which suggests

that she is staying true to her country

roots.

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Country music magazine

composition and framing

Composition and Framing

A medium close up has been used on the frontcover because it shows the facial expressions ofthe artist, without cutting out too much of thebackground or body.

The background of the two main images are verydifferent, for example in the image used on thefront cover the background looks fluffy and warm.Whereas, in the image used on the double-pagespread, a shiny reflective material has been usedas a background which could represent the twodifferent sides of her personality. The first beingwarm and comforting and the last being cold andproffesional.

I find the image on the double-page spread moredifficult to focus on because of the backgroundstanding out more than the artist, I think this isbecause it draws the attention away from themain focus point.

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Country music people written

codes

Written codes

The coverlines of the front cover leave the reader

guessing as to what will be included in the

magazine as they do not go into in depth

information on each subject.

The names of the artists are larger than the

following text to ensure that the reader knows

who is going to be written about in the magazine

and make sure that fans of those artists are able

to see their names clearly to ensure that they buy

the magazine to read about them.

I also believe that the names of the artists on the

coverline have been made bigger so that they can

be seen clearly when placed on a shelf so that

potential buyers can be drawn into buying the

magazine as they are more visible from further

away.

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Country music people

language

Language

The language used on the front cover of the

magazine is not very good at grabbing the

readers attention, unless they already know the

artists being named on the coverlines. Also, the

smaller text of the coverlines does not give lots of

details as to what is going to be included in the

magazine, so may not actually grab the readers

attention and draw them into wanting to buy and

read the magazine.

The language used on the double-page spread

however, is much better at grabbing the readers

attention as it includes a lot more detail. The style

of language used is very „chatty‟ which makes it a

lot easier for the audience to read through the

text, this is a better style of language to use as it

makes it a lot less likely for the reader to get

bored and stop reading through the text on the

page.

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Country music people overall

impression

Overall impression

My overall impression of the Country music people magazine is mainly positive.

The main strengths of this magazine include that the layout of the pages are well

set out and easy to read, also the types of images used to illustrate the text fit in

well with the context of the magazine and help to show the personality of the artist

being written about.

The disadvantages of this magazine include that the coverlines are not in enough

detail or worded well enough to interest the reader and grab their attention. I also

believe that this could be improved if the coverlines were spread around the page

more evenly, rather than being all bunched together, it would make the front cover

more visually easy to read.

After analyzing this magazine, it has influenced me to use a less formal style of

language when writing about an artist in the double page spread as it will make

the reader be able to take in the text easier.

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NME Colour

Colour

The colour red used as the main colour of

the front page makes the text stand out a

lot more and will grab the attention of the

potential readers when being sold on the

shelf. The use of this colour suggests that

the audience of the magazine likes to

stand out from the crowd, it also suggests

that the audience do not want to conform

to the stereotypical „teenager‟ stereotypes

and be different from others their age.

The colour red connotates the impression

of passion and love, suggesting that the

readers of the magazine have strong

feelings about their genre of music and that

music plays a vital role in their lifestyles.

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Nme layout and design

Layout and Design

The image used at the main image of the front cover fits in

well with the text on the page, as there is a text box dedicated

to that artist and explaining what will be included in the

magazine.

Bolder fonts have used as they stand out a lot easier from the

background image, it also makes the text a lot easier to read

from a distance, this use of bold fonts also suggests that the

audience have bold personalities and like to stand out from

the crowd.

The title of the magazine has been placed alongside the

image, which suggests that the title of the magazine and the

main image are of equal importance.

The layout of the contents page is very well structured and

includes a good mixture of pictures and text, the text also

supports what is being illustrated in the image.

Both images used in the front cover and the double page

spread use the rule of thirds, this makes the images a lot less

difficult to look at and also makes the appearance of the

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Nme images

Images

The main images used on the front cover and the

double-page spread represent who the target reader

of the magazine aspires to be like, for instance the

images used for this magazine is the lead singer of

the band Muse. The audience may look up to this

artist for inspiration as they are the fans of their

music and want to be like them.

The images on all three pages represent the content

of the magazine, for example on the front cover the

main image has been used because that band will

be featured on a double page spread further on in

the magazine. The images reflect the content from

the contents page because images have been used

to support the text that has been listed as the

magazines content. Finally, in the double page

spread, the image has been used as the feature is

about Muse so a picture of the lead singer has been

used to support the text and what the artist looks

like.

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Nme Pose, Style and Make-up

Pose, Style and Make-up

The pose of the main image makes the artists

stance look angry as he is frowning and has his

fists clenched, this could be explained in further

in the double page spread. This pose is staged

as it wants to illustrate his anger with

something.

The pose of the main image of the double page

spread is more natural, in the image the artist is

staring into the distance, which could symbolize

him thinking about the future of his band and

looking ahead to creating more music for their

fans.

The fact that he is wearing sunglasses in the

image suggests that he does not want to be

recognized.

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Nme composition and framing

Composition and Framing

A medium close up has been used as the main image

on the front cover, this is because it shows both facial

expressions and body language well, the background of

the image is blurred which suggests that he wants to

stand out more against the background, it could also

suggest that he wants to forget the past and move on

with the present and future. On the front cover, the

feature that stands out the most for me is the text within

the red box, which gives details about the double page

spread featured inside.

A medium close up has also been used for the main

image of the double page spread, this could be because

they want to show his surroundings and his lack of facial

expression. The use of half open blinds in the

background could suggests that he has been restrained

behind bars and is looking to escape.

A variety of shot types have been used within the

contents page, this could be because each story needs

to be illustrated with a different image type.

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Nme written codes

Written Codes

The coverlines include quotes from the text that is

found from the relevant pages inside the

magazine, this is clever because it makes the

reader curious as to what the quote is actually

referring to and what context it was said within.

The coverlines are mainly quotes from band

members, which suggests that the reader of the

magazine is not only interested in the bands

music, but also their experiences and what they

get up to when they are not touring or making

music.

The coverlines are bold and are easily read from

a distance, which is a bonus because it allows for

them to stand out more than other magazines

when being sold. This is because they are either

red or white which stand out more than just plain

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Nme Language

Language

The language used in the magazine grabs the

readers attention by including the names of the

artists featured, so that the potential audience

and the fans of that specific artist are able to

see that they will be featured at some point in

the magazine.

The language used in the double page spread

details an experience where the artist had met

the journalist interviewing them, the way that

the text is spoken is quite chatty but does not

use many forms of slang language. Many

quotes are included in this feature as it is

describing what had happened that day, and

including quotes from what had been said by

various people.

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Nme overall impression

My overall impression of NME magazine as a whole is positive. The

strengths of the magazine include that it draws the reader in with catchy

coverlines, it also uses brighter colourings to make the magazine stand

out from the others. I also like how, on the double page spread, they have

incorporated the text within the image so that it looks like it is a part of the

image. The weaknesses of the magazine include that the way the smaller

images have been set out makes the page look quite messy and I believe

that it could be improved if they were made to look straighter rather than

slanted, also I believe the page would look better if less text was on the

front cover.

From analyzing this magazine, I have decided that I will use a similar

coverline style to the one used in NME, because I believe that it is unique

and will stand out more than if I used the conventional coverline style. I will

also use some white text on my front cover because I think it looks better

than just black text on its own.