Texting Your Way To The Top of Customer's Minds
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Texting Your Way To The Top of Customers’ Minds By The SpotOn Team December 2011
description
Tips and tricks for starting a mobile marketing program for your business
Transcript of Texting Your Way To The Top of Customer's Minds
Texting Your Way To The Top ofCustomers’ Minds
By The SpotOn TeamDecember 2011
SMS = Text MessageShortMessageService
What is an SMS?
(They mean the same thing!)
Quick, Effective Way To Reach Customers
• Up to 41% return in profits• Over 90% of all texts are read
within 3 mins• Over 52,082 texts are sent by
consumers making a purchase decision every second of the day
Why Mobile Marketing?
SOURCE: FinancialNewsline, Business Owners Shocked At 99 Percent Read Rate With Mobile Advertising And SMS Marketing, Accessed Sept 27 2011
What Makes A Good SMS
Short. Simple. Direct.
• Exclusive Deals/Coupons
• Special Events
• Expirations/Deadlines
• Include a call to action • Go to website, visit store, watch a
video
LIMIT
140CHARACTERS
Recipe for A Good SMS
First SentenceThe deal itself. ($10 off any purchase, Free admission, etc.)
Second/Third SentencesDeal terms.•One per customer•Can't be shared•Today only.•Sale items not included•Expires 9/31/11 at 11:59PM
Sample Messages
Event invite sent to subscribers only
Free with purchase during off-peak hours
Food or drink special during a
TV event
Buy one, get one offer
Sample Messages
Best Practices
• Reserve SMS for best deals/messages
• Aim for 1 per week or less than 5 per month
• Don’t overwhelm or spam your customers
• Share! Share! Share!
• Offer exclusive deals for opting in the first time
• Being generic
• Duplicating deals
• Sending texts outside of 9am – 5pm
DO
AVOID
Promoting Your SMS Program
1. Display signs near the register
2. Promote on website, Twitter, Facebook
3. Get employees on board- Hold a contest
4. Offer a first time opt-in deal- Ex. “Text BACON to
32589 and receive $5 off your next order”
Opting In To SMS
Two Ways To Opt In
*After swiping a loyalty card and choosing to go cardless, customers receive a text asking if they want to opt in
Through SpotOn Rewards app on your Facebook page
Text (YOUR KEYWORD) to 32589
Creating An SMS Deal
Step 1: Set Dates and Times
Creating An SMS Deal
Step 2: Select Audience
Send to Twitter, Facebook, or select groups of Text subscribers
Creating An SMS Deal
Step 3: Create Message
Watch the character limit! Check this box to track the success of your deal
