Texting Base Investor Deck
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Transcript of Texting Base Investor Deck
What is Texting Base?Never Lose Touch With An Important Contact Again
Texting Base, Inc. is a patent-pending software.
Texting Base is an SMS Marketing Automation Software.
Texting Base empowers businesses to personalize and schedule text messages to a group of any size where each recipient receives a unique message and can engage in bi-directional communication.
The Market”Now companies are forced to pay nearly a billion dollars for
even a third tier messaging apps like Viber”- BGR Media 6-25-14
297.5B
52.5B
Worldwide Texting Market 350B (2016)
Worldwide Tex-ting MarketBusiness Mar-ket for Texting Base (15%)
Worldwide Market Growth“Millennials send and receive over 4000 texts per month”
2012
2016
2017
(Pro
ject
ed)
010203040
Messages/Trillions
Messages/Trillions
The Problems & Our Solutions
Texting is very personal. Businesses use text “blast” services focusing on outbound messages (impersonal) or one on one texting (time consuming)
Texting “spam” under TCPA can cost businesses $1500 per text.
98% of texts are read (compared to 22% of emails).
It can be very $$$ for businesses to run direct mail, pay per click, standard advertising and telemarketing campaigns to reach customers.
Texting Base is the only bi-directional and personalized business focused SMS Marketing Automation Platform on the market.
Texting Base allows businesses to organize and communicate bi-directionally with their customers and prospects in a highly efficient and personalized way.
What We Have BuiltSMS Web-
based Marketing
Automation Platform Personalizat
ion of texts
Geo-located groups by city/state/zi
p
Manage, personalize
and schedule
textsDaily, weekly,
monthly or annual texts
Automated personalized birthday/
holiday texts
Bi-directional communica
tion platform
Functional mobile website
Marketing site/materia
ls with multiple videos
Competitive AnalysisFeature Comparison
EZ-Texting MozeoCall FireViber
Mobile Communication Management
Yes No
Bi-Directional Communication Yes No (only an inbox)
Personalization of Group Texts Yes No
Birthday & Holiday Messages Yes No
Proprietary & Patent Pending Yes No
Geo Location & Common Item Groups
Yes No
Profitability and Opportunity
Year 1 Year 2 Year 30
1000000
2000000
3000000
4000000
5000000
6000000
7000000 Annual Net Profit
Annual Net Profit
Our Team Eric Beans: CEO. Telecom, Software Integration and Banking background.
First US employee in a software consulting company (TechSpan/Headstrong) into over 3000 people worldwide that sold for $550M. Partner in a State Chartered Mortgage Banking Company (Premier Mortgage Capital, Inc.) which grew to 67 offices, 998 employees and ~1.5B/year in sales.
Scott Bell: Chief Technical Officer. Scott has over 20 years of experience in deploying enterprise-wide infrastructures. Scott was the lead Systems Engineer for Lockheed Martin and SAIC on the Centers for Medicare and Medicaid Services and NASA projects. Scott has been the lead engineer for over 10,000 total users and hundreds of regional offices around the country, including the deployment of the infrastructure at NASA headquarters.
Alex Shaffer: Chief Information Officer. Set up over 35 companies with websites and marketing strategies.
Laila Archer: Attorney.
What is Needed
.
Capital Needed: 500K
Targeted Investment Return: 50X Return within 5 years
Targeted Investor Payout: 25M
Use of Funds
Marketing and Sales Teams 30%
Product Development; Enterprise version to handle large opportunities 30%
Mobile “App” for Android and Itunes 10%
International Capabilities and Infrastructure Improvements 20%Integration with sales
automation tools (Salesforce, Eloqua, Velocify, etc.) 10%
Valuation & Exit Average SMS Startup: 4M (angel.co/valuations)
Average Marketing Automation Startup: 4.3M (angel.co/valuations)
CPLOC (Cost Per Line of Code) Method: 8.25-17.25M
1 Year Projection Profit Method: 18.43M
Valuation Ask: 4M
Targeted Exit: 200M
Summary
Proprietary Marketing Automation Platform which personalizes group texting.
Mobile messaging is one of the fastest growing business segments in the world.
Mobile messaging apps garner large valuations.
Patent Pending and Trademarked.
Highly Profitable.
Up to 12.5% ownership for 500K investment (4M Valuation).
Targeted return for investor: $25M or 50xROI
Live Efficient.
Eric BeansCEO & [email protected]
Business Plan and Pro Forma: https://www.dropbox.com/sh/05fdiuwyro3h3xd/AAD3aYABWXyKRFtNMm6vduoha?dl=0
Addendum
Per Customer & Account Profitability
Timeline
Testimonials
Profitability
Average Account: $25.00/month
Average Customer: $250.00/month
Average Gross Profitability/Customer: $156.02-$238.64/month
Profitability Per Text: 333.33%-2200%
Current Monthly Break-Even: 100 Customers
Current Company Break Even: 5-8 months
TimelineFebruary 2012: Eric Beans forms Texting Base, Inc. in FL
December 2012: Alex Shaffer joins and development begins
August 2014: Texting Base raises 133k
November 2014: Texting Base secures LMB Law Firm
April 2015: Non Provisional Patent is filed
May 2015: Scott Bell joins Texting Base as CTO
May 2015: Texting Base goes into live Beta
June 2015: Texting Base signs up 20th paying customer
Testimonials
