Text Message Marketing for Real Estate Agents
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Transcript of Text Message Marketing for Real Estate Agents
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Text Message Marketing Tips
For Your Real Estate Business
Presented By:
SMS Dominator
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SMS (Short Message Service) Text Message Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list.
The small, yet powerful, 160 character space is one of the best marketing tools available today.
What Is Text Message Marketing?
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How Text Message Marketing Works
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Why Text Message Marketing?
WHY?
Text Messaging is the Most-Used Mobile
Service
More Than 6 BILLION Mobile
Subscribers World-wide
Most Mobile Users Send and
Receive Text Messages Daily
More Than ½ of U.S. Mobile Spending is
LOCAL
Consumers ALWAYS Have Their Mobile Devices with
Them
4.1 Billion Texts Are Sent
Daily in the U.S Alone
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Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing
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High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing
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Personalized Communication
Builds Client Loyalty
Can Go Viral
Benefits of Text Message Marketing
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Ways to Build Your Mobile List
Text to Join
Email List
Website Sign-
Up
People Opt-in Using Your
Keyword and Short Code
Add a Mobile Sign-Up Form to
Your Website
Email Your Customer
List and Ask Them to Join Your
Mobile List
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Social Media
Sign-Up
Ask Your Social Media
Followers to Join Your Mobile List
Manual Sign-
Up
Newsletter Sign-Up
Create a Newsletter
on Real Estate Topics
Manually Add New Clients
Who Agree to Join
Ways to Build Your Mobile List
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Real Estate Office Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else
Your Target Market Will See Them!
Where to Advertise Your Short Code and Keyword?
Text 55555 to NEWHOME and Get 10% Off the Purchase of a New Home
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Text Message Marketing Ideas For Your Real Estate Business
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Use AppointmentReminders to Cut Down on “No-Shows”
Put Your Short Codes
and Keywords on ALL
Marketing Materials and
Yard Signs for HOT LEADS
Generate UNIQUE Mobile
Keywords for Each Property
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Text Message Marketing Ideas
For Your Real Estate Business
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Send Customers
Helpful Home Tips from Time
to Time
Alert Customers About New Property Inventory
Send Your Customers
Special Instructions
Before a Closing
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Text Message Marketing Ideas
For Your Real Estate Business
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Use QR Codes to
Direct People to
Your Website or
Directions to Your Real
Estate Office
Use QR Codes to Give Your Prospects
Instant Details
About Your Properties
Hold Contests with Your
Mobile List to Keep Them
Engaged
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Text Message Marketing Ideas
For Your Real Estate Business
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
Send“Thank You” Messages to
Your Customers
Communicate Efficiently With Staff Members
Conduct Client
Satisfaction Surveys and
Polls
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Different Types of Text Marketing Uses for Real Estate Agents
Property InfoProperty Info ReminderReminder CancellationCancellation
Types of Text
Marketing Uses
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Let’s Take a Closer Look at These…
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EXAMPLE
1111 Main Dr.Price: $249,0004BR/2BATHVideo: www.link.com
Contact Agent: John Doe 555-555-5555 for more info.
Property InfoProperty Info
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EXAMPLE
Ms. Smith, this is a reminder about your appointment with Real Estate Spot on January 6th at 3pm. Please call 555-555-5555 if you can not make it.
ReminderReminder
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EXAMPLE
Mrs. Brown, I am sorry, but I have to cancel your appointment with Real Estate Spot on Jan 9th. Please call us to reschedule at 555-555-5555
CancellationCancellation
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Reduce “No-Shows”
Ability to Fill More Canceled Appointments
Lowers Lost Revenue
Saves Staff Some Time
Easy - No Software or Technical Knowledge Required
Benefits of Appointment Reminders
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How to Use QR Codes
Send Users to a Mobile Preview of Your Real Estate Properties
Send Users to Your Photos and Social Media Sites
Send Viewers to Your Special Offers
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How to Use QR Codes
Put Your QR Codes on ALL Marketing Materials
Put QR Codes on Your Receipts
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Tell List Subscribers What to Expect as Soon as They Join
Always Include Your Name and Phone Number in Your Messages
Make it Easy for Your Clients to Opt-Out of Your List
Notify Customers of Potential Text Message Costs
Text Message Marketing Points to Remember
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Sending Out Sporadic, Inconsistent Messages
Sending Out Spam
ONLY Sending Out Promotions
Text Message Marketing
Mistakes To Avoid
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THANK YOUTHANK YOU
For Viewing Our Text For Viewing Our Text Message Marketing Message Marketing
Presentation!Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominatorhttp://smsdomnator.com