Text Message Marketing for Massage Therapists

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Text Message Marketing Tips For Your Massage Therapy Business Presented By: SMS Dominator

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Transcript of Text Message Marketing for Massage Therapists

Page 1: Text Message Marketing for Massage Therapists

Text Message Marketing Tips

For Your Massage Therapy Business

Presented By:

SMS Dominator

Page 2: Text Message Marketing for Massage Therapists

SMS (Short Message Service) Text Message  Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list.

The small, yet powerful, 160 character space is one of the  best marketing tools available today.       

What Is Text Message Marketing?

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How Text Message Marketing Works

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Why Text Message Marketing?

WHY?

Text Messaging is the Most-Used Mobile

Service

More Than 6 BILLION Mobile

Subscribers World-wide

Most Mobile Users Send and

Receive Text Messages Daily

More Than ½ of U.S. Mobile Spending is

LOCAL

Consumers ALWAYS Have Their Mobile Devices with

Them

4.1 Billion Texts Are Sent

Daily in the U.S Alone

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Extremely TARGETED

Permission-Based (Opt-in)

Reliable, INSTANT Reach

Benefits of Text Message Marketing

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High Open Rates

High Response Rates

Reduced Advertising Costs

Benefits of Text Message Marketing

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Cut Down on “No-Shows”

Builds Client Loyalty

Can Go Viral

Benefits of Text Message Marketing

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Ways to Build Your Mobile List

Text to Join

Email List

Website Sign-

Up

People Opt-in Using Your

Keyword and Short Code

Add a Mobile Sign-Up Form to

Your Website

Email Your Client List and Ask Them to Join Your

Mobile List

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Social Media

Sign-Up

Ask Your Social Media

Followers to Join Your Mobile List

Manual Sign-

Up

Newsletter Sign-Up

Create a Newsletter on Massage

Therapy Topics

Manually Add New Clients

Who Agree to Join

Ways to Build Your Mobile List

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In Your Office Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else

Your Target Market Will See Them!

Where to Advertise Your Short Code and Keyword?

Text 55555 to MASSAGE and Get $20 Off Your Next Visit

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Text Message Marketing Ideas For Your Massage Therapy

Business

Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3

Offer Mobile Coupons

and Discounts

Use Appointmen

tReminders

to Cut Down on “No-Shows”

Send Text Message Offers on Slow Days to Increase

Traffic

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Text Message Marketing Ideas For Your Massage Therapy Business

Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6

Send Your Clients Special

instructions Before a Specific

Procedure

Send Clients Helpful

Massage Therapy

Tips from Time to

Time

Alert Clients

About New Products

and Services

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Text Message Marketing Ideas For Your Massage Therapy Business

Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9

Implement the Use of QR Codes to Direct People to

Your Website,

etc.

Start a “Frequent Customer”

Loyalty Program to Get Repeat Business

Run a Birthday Rewards Program

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Text Message Marketing Ideas For Your Massage Therapy

Business

Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12

Send“Thank You”

Messages to Your Clients

Interact Efficiently With Staff Members

Conduct Client

Satisfaction Surveys and Polls

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Different Types of Text Marketing Uses

ConfirmationConfirmation ReminderReminder CancellationCancellation

Types of Text

Marketing Uses

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Different Types of Text Marketing Campaigns

Save Save MoreMore

Spend Spend MoreMore

Purchase Purchase MoreMore

Get a Get a FreebieFreebie

Types of Text

Marketing Campaign

s

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Let’s Take a Closer Look at These…

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EXAMPLE

Ms. Smith, you have an appointment with Massage Spot on January 6th at 3pm. Please call 555-555-5555 if you can not make it.

ConfirmationConfirmation

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EXAMPLE

Mr. Jones, it’s time for your monthly Deep Tissue Massage. Please contact Massage Spot at 555-555-5555 to schedule.

ReminderReminder

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EXAMPLE

Mr. Brown, I am sorry, but we had to cancel your appointment with Massage Spot on Jan 9th. Please call us to reschedule at 555-555-5555

CancellationCancellation

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Save Save MoreMore

EXAMPLE

Show this text to receive 20% off any service at Massage Spot EXP 5/15

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EXAMPLE

Spend $50 or more at Massage Spot and receive 20% OFF when you show this text. EXP 5/15

Spend Spend MoreMore

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EXAMPLE

Purchase any service at Massage Spot and receive 50% OFF an additional service when you show this text. EXP 5/15

Purchase Purchase MoreMore

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EXAMPLE

Purchase one service from Massage Spot and receive a FREE service (up to $50) when you show this text. EXP 5/15

Get a Get a FreebieFreebie

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Reduce “No-Shows”

Ability to Fill More Canceled Appointments

Lowers Lost Revenue

Saves Staff Some Time

Easy - No Software or Technical Knowledge Required

Benefits of Appointment Reminders

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How to Use QR Codes

Send Users to a Mobile Preview of Your Massage Services

Send Users to Your Photos and Social Media Sites

Send Viewers to Your Coupons and Discount Offers

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How to Use QR Codes

Put Your QR Codes on ALL Marketing Materials

Put QR Codes on Your Invoices and Receipts

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Tell List Subscribers What to Expect as Soon as They Join

Always Include Your Massage Therapy Business’s Name in Your Messages

Make it Easy for Your Customers to Opt-Out of Your List

Notify Customers of Potential Text Message Costs

Text Message Marketing Points to Remember

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Sending Out Sporadic, Inconsistent Messages

Sending Out Spam

ONLY Sending Out Promotions

Text Message Marketing

Mistakes To Avoid

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THANK YOUTHANK YOU

For Viewing Our Text For Viewing Our Text Message Marketing Message Marketing

Presentation!Presentation!

If You Would Like More Information About

Text Message Marketing, Contact Us Today.

SMS Dominatorhttp://smsdominator.com