Texas iision Traditional Media: Television · Momentum Campaign 2016 . Texas iision. Traditional...
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Momentum Campaign 2016 Traditional Media: Television Texas Division VO: C-H-I ST. LUKE’S HEALTH VO: IS MOVING FORWARD VO: AT THE FOREFRONT OF THE VO: EVER-CHANGING WORLD OF HEALTHCARE FRAME 1 FRAME 2 FRAME 3 FRAME 4 FRAME 6 FRAME 7 FRAME 8 FRAME 9 VO: …by collaborating with Baylor College of Medicine and Texas Heart® Institute, VO: …unlike any other in the country… VO: ...and giving rise to... VO: …expanding access to world-class care across Texas... VO: ...powerful new breakthroughs. VO: we’re forging a health alliance ... FRAME 16 FRAME 17 FRAME 18 FRAME 19 FRAME 20 FRAME 26 FRAME 27 FRAME 21 FRAME 22 FRAME 23 FRAME 24 FRAME 25 FRAME 33 FRAME 34 VO: C-H-I St. Luke’s Health... VO: is creating the future of health care… FRAME 28 FRAME 29 FRAME 30 VO: ...forward in medicine. VO: FRAME 32 FRAME 33 FRAME 34 VO: is VO: with bold moves... FRAME 31 Momentum Campaign / :30 Television CLICK HERE to view a sampling of the television spots. Initial Series of Spots: CHI St. Lukes Cancer Care CHI St. Joseph Cancer Care CHI St. Lukes Memorial Cancer Care CHI St. Lukes Heart Care CHI St. Joseph Heart Care CHI St. Lukes Memorial Heart Care CHI St. Lukes Brand CHI St. Joseph Brand CHI St. Lukes Memorial Brand A series of TV spots were developed for each market. The spots all have the same intro and exit, showing scenes from across the division. The middle section of each spot is tailored to the specific subject of that spot – such as cardiovascular services or cancer care. We utilize partner logos as well, to aid in brand recognition. Additional spots will be developed during the course of the campaign.
Transcript of Texas iision Traditional Media: Television · Momentum Campaign 2016 . Texas iision. Traditional...
Momentum Campaign 2016 Traditional Media: TelevisionTexas Division CATHOLIC HEALTH INITIATIVES GENERAL / :30 Television
VO: C-H-I ST. LUKE’S HEALTHVO: IS MOVING FORWARD
VO: AT THE FOREFRONT OF THEVO: EVER-CHANGING WORLD
OF HEALTHCARE
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CATHOLIC HEALTH INITIATIVES GENERAL / :30 Television
VO: …by collaborating with Baylor College of
Medicine and Texas Heart® Institute,
VO: …unlike any other in the country…
VO: ...and giving rise to...
VO: …expanding access to world-class care across Texas...
VO: ...powerful new breakthroughs.
VO: we’re forging a health alliance ...
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CATHOLIC HEALTH INITIATIVES GENERAL / :30 Television
VO: with bold moves... VO: ...forward in medicine.
VO:
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VO: C-H-I St. Luke’s Health...VO: is creating the future of health care…
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CATHOLIC HEALTH INITIATIVES GENERAL / :30 Television
VO: with bold moves... VO: ...forward in medicine.
VO:
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VO: C-H-I St. Luke’s Health...VO: is creating the future of health care…
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CATHOLIC HEALTH INITIATIVES GENERAL / :30 Television
VO: with bold moves... VO: ...forward in medicine.
VO:
FRAME 31FRAME 32
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VO: C-H-I St. Luke’s Health...VO: is creating the future of health care…
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Momentum Campaign / :30 Television
CLICK HERE to view a sampling of the television spots.
Initial Series of Spots:
CHI St. Lukes Cancer Care
CHI St. Joseph Cancer Care
CHI St. Lukes Memorial Cancer Care
CHI St. Lukes Heart Care
CHI St. Joseph Heart Care
CHI St. Lukes Memorial Heart Care
CHI St. Lukes Brand
CHI St. Joseph Brand
CHI St. Lukes Memorial Brand
A series of TV spots were
developed for each market.
The spots all have the same
intro and exit, showing scenes
from across the division. The
middle section of each spot
is tailored to the specific
subject of that spot – such
as cardiovascular services or
cancer care. We utilize partner
logos as well, to aid in brand
recognition. Additional spots
will be developed during the
course of the campaign.
CHI St. Luke’s Health Sugar Land Hospital
CHI St. Luke’s Health–Baylor St. Luke’s Medical Center
CHI St. Luke’s Health–Brazosport Hospital
CHI St. Luke’s Health–Lakeside Hospital
CHI St. Luke’s Health–Patients Medical Center Pasadena
CHI St. Luke’s Health–Springwoods Village
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CHI St. Luke’s Health–The Vintage Hospital
CHI St. Luke’s Health–The Woodlands Hospital
Learn more at CHIStLukesHealth.org
Houston-area hospitals:
In partnership with Catholic Health Initiatives–CHI
The Baylor College of Medicine® Dan L Duncan Comprehensive Cancer Center at Baylor St. Luke’s Medical Center is a leader in state-of-the-art
cancer treatments. Our focus is on providing the most
advanced, patient-centered care, from initial screening
and diagnosis through treatment and recovery.
As one of only three National Cancer Institute-designated
Comprehensive Cancer Centers in Texas, the groundbreaking
research performed here is defining the future of cancer care.
At CHI St. Luke’s Health, we’re creating the future of health care…with bold movesforward in medicine.
We’re boldly
in cancer care and research
moving forward
Learn more at Here.CHIStJoseph.org
In partnership with Catholic Health Initiatives–CHI
At CHI St. Joseph Health, we’re always reaching further for our patients and staying at the forefront of new health care advances.
By partnering with The Texas Brain and Spine Institute,
our specialists provide highly rated care that ranges from the
least invasive methods of treating spinal disorders and brain
tumors to the most advanced means of treating conditions
such as epilepsy and Parkinson’s disease.
At CHI St. Joseph Health, we’re creating the future of health care…with bold moves forward in medicine.
We’re boldly
in neuroscience
moving forward
In partnership with Catholic Health Initiatives–CHI
We’re boldly
in heart care
moving forward
CHI St. Luke’s Health Sugar Land Hospital
CHI St. Luke’s Health–Baylor St. Luke’s Medical Center
CHI St. Luke’s Health–Brazosport Hospital
CHI St. Luke’s Health–Lakeside Hospital
CHI St. Luke’s Health–Patients Medical Center Pasadena
CHI St. Luke’s Health–Springwoods Village
–
CHI St. Luke’s Health–The Vintage Hospital
CHI St. Luke’s Health–The Woodlands Hospital
Learn more at CHIStLukesHealth.org
Houston-area hospitals:
At CHI St. Luke’s Health , our affiliation with
Texas Heart® Institute continues to revolutionize
heart care. As one of the largest cardiovascular centers in
the nation, physicians at THI have performed more heart
transplants and open-heart surgeries at Baylor St. Luke’s
Medical Center than any other facility in the U.S.
New programs in research, a tireless commitment
to education, and unparalleled expertise make
Texas Heart Institute at Baylor St. Luke’s Medical Center an undisputed leader in innovations
to treat complex cases.
At CHI St. Luke’s Health, we’re creating the future of health care…with bold movesforward in medicine.
Momentum Campaign 2016 Traditional Media: PrintTexas Division
Elevator Wraps
Pull-Up Banners
Momentum Campaign 2016 Traditional Media: Internal SignageTexas Division
Momentum Campaign 2016 Traditional Media: OutdoorTexas Division
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CHI St. Luke’s Health: Momentum Facebook s
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Momentum Campaign 2016 Digital MediaTexas Division
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CHI St. Luke’s Health: Momentum Static Banner Ad
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CHI St. Luke’s Health: Momentum Facebook Slideshow
1080 1080 Facebook Slideshow (Not To Scale)
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CHI St. Luke’s Health: Momentum Facebook Slideshow
1080 1080 Facebook Slideshow (Not To Scale)
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CHI St. Luke’s Health: Momentum Facebook Cover Images
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Facebook Slideshow
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Static Banner AdsFacebook Ads
Momentum Campaign 2016 Digital Media: Landing PageTexas Division
The web component of this campaign serves to expand the stories shared within television and print, highlighting CHI St. Luke’s Health’s bold moves forward in health. Each initiative will get a dedicated page on ImagineBetterHealth.org with links to further reading and service line pages.
CHI St. Luke’s Health: Momentum
(Not To Scale)
Research
Internal Page
