Tetra Pak by Izzy
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Transcript of Tetra Pak by Izzy
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Tetra Pak
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ISO 9001 Certification
Tetra Paks, a name synonymous with quality, taste and trustfor over 21 years, gained, in 1982, another distinction: ISO
9001 certification and at no better time than the successful
completion of 21 years.
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Tetra Pak Benefits
Protection Packages protect the contents from light,microorganisms and air, and the environment from thecontents of the package.
Preservation Good packages can help preserve food andprolong its shelf life during storage, transport retailing andconsumption.
Communication Packages carry important productinformation about ingredients, quantities, nutritional value,use, sell-by dates and much more.
Convenience Packages provide convenience for theconsumer, enabling the food to be handled, served andthen stored what is left for future use without getting it allover our hands.
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Customer Market
Demographic factorsPeople of all ages and gender use our packagedproducts because of their advantages i.e. hygienicpackaging and preservation. Educated and people
belonging to all classes use their packagedproducts. Their packaged products are availablein mostly all cities of the country.
Life style pattern
The health and quality conscious people used ourpackaged products that care about the healthand cleanliness of the product they used. That iswhy packaging matters so much in making the
product successful.
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Usage pattern and behavior
Due to its hygienic packaging and preservationtechniques, it is the most powerful packaging company.
That is why they havent faced any competitor againstthem. They have the total of 100 % market share.
Preference for specific benefit
For over 21 years, Tetra Pak has maintained a tradition
of producing one of the finest packaging in the wholeworld. Today, Tetra Pak lives up to its well-earnedreputation as a market leader is insuring thatconsumers get the best packaging. The best of
technology and human resource have togethercontributed to Tetra Paks reputation for unparallel
quality a standard now recognized in overall. Aboveall, the entire process is overseen by a professional
management and trained workforce.
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Innovation and Flexibility
At Tetra Pak, Innovation is the result of the totalprocess of developing an idea into a product or anew way of working which adds value to thebusiness.
There is much more to innovation than merelydeveloping new products. Innovation embraceseverything from hatching an idea to reaching themarketplace with a new or improved product.
Whichever way you define it, it is important.Innovation is one of the mainstays of our survivaland growth.
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Innvoations & Design
Decisions we make during the design stage can have anenvironmental impact in other stages of the life of a Tetra
Pak package or product. An example is that we have to think
about using materials that can be recycled.
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Innovation and Creativity
Innovation and Creativity at Tetra Pak means we deliberately
set ourselves challenging goals, to encourage us to constantly
strive for new and better solutions. We keenly follow market
trends and technical developments and strive to gain the
competitive edge. We are proud to share and build on theideas and the knowledge of our partners. We work to make
sure that everything we produce, product or service is fully fit
for its purpose - and we continue to innovate to ensure they
remain so. We take pride in our willingness to change andknow that past performance is no guarantee of tomorrow's
success.
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SWOT Analysis with respect to 5 Ps
i) ProductStrengths
Their biggest strength is that they have thecomplete monopoly in Pakistan. There is no other
packaging company in Pakistan.a. Their other strength is getting ISO 9001 and ISO
14001 accreditation, making it the first and onlypackaging company in Pakistan to achieve thehonor.
b. Their biggest strength is their goodwill and oldname because it is the only packaging company
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c. It is the most trusted company in Pakistan. They offerpackaging to products of 18 companies.
ii) Price Strengths
Their price depends on their customers price. Their mostlycustomers are targeting upper and upper middle class. Sothey did packaging on their customers demand.
Weaknesses
Mostly customers of Tetra Pak targeted toward upper andupper middle class and their prices are somewhat higher.So, this also affects their sales.
Opportunities
They have the price according to their customer demands.They have their customers from all classes i.e. from upperto lower. So they have different price levels for all theclasses.
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Threats
They have the threat that in future may be their new competitors targetall classes at lower prices.
iii) Place
Strengths
a. They have their sales offices in the major cities.
iv) Promotion
Strengths
a. Although their ads are not regularly presented in television, yet theyhave the successful ad campaigns due to the presence of the well-knownpersonalities.
b. They have the good relationship with wholesalers, retailers and dealers.
c. They also promote heavily by arranging seminars, functions, and press
conferences. d. They also launched their new techniques by first introducing them
through.
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v) Packaging
Tetra Pak is no longer only synonymous withliquid-food cartons. They now supply hundreds ofdifferent types of ambient, chilled and plastic
packaging, from cartons to EBM and PET bottleswith multiple packaging options. They alsodeliver around 89 billion units of different typesof packaging to more than 165 countries and
have experience in packaging almost every typeof product, in almost every climate and in almostall conditions.
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Product examples
Tetra Brick: Aseptic packages have a rectangular brick shapeand are specifically designed to be stacked on the European
pallet. It exists in four different formats: Baseline, Midline,
Squirreling and Slimily. The basic Tetra Brick Aseptic
technology is the same one used to produce Tetra Classic
Aseptic, Tetra Prism Aseptic, Tetra Wedge Aseptic and Tetra
Finn Aseptic packages.
Tetra Recant is a carton-based processing and packaging
system for retorted food developed by Tetra Pak. Using
retorting technology or in-container sterilisation, they arenow able to provide an alternative packaging solution for a
variety of food products that have traditionally been packed in
cans or glass jars such as fruits, vegetables, ready meals and
pet food.
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The Tetra Prisma Aseptic package is a unique carton package
with its octagonal shape and eight facing panels. It is suitable
for iced tea, iced coffee, wine, milk, still drinks and juice
beverages. The volume range is 200 ml, 250 ml, 330 ml, 1,000ml and 2,000 ml.
The Tetra Top package consists of a unique combination of
fibre-based body and integrated plastic lid.
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Environment
For Tetra Pak, being a successful company also meanscommitment to the environment. Tetra Pak hasdeveloped goals, activities, and organizational andevaluation structures necessary to turn this mission intoaction. Tetra Pak's overall environmental impacts
depend on actions taken at every stage of the life cycleof our products and services, from design andpurchasing, through to transporation, filling,consumption and disposal.
In our environmental activities we therefore focus onmanaging environmental impacts in every phase of thelife cycle. Tetra Pak's employees, suppliers, customersand the communities are all important partners in
achieving this.
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Sustainable Forestry Management
The main raw material Tetra Pak uses Paper Board is madefrom wood. Wood is a renewable resource.
Tetra Pak's ambition is that all the wood fiber used to make
our packages comes from, and can be shown to come from,
forests managed in line with the principles of sustainableforest management.
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Customers
Nestle Milkpak Ltd
CDL Foods Ltd.
Frooto Industries (Pvt.) Ltd.
Popular Foods Industries (Pvt.) Ltd
Mahaar Food Industries Ltd
Ravi Agricultural & Dairy Products Ltd
Royal Dairy Products Ltd
Standard Fruits Ltd. Tops Food & Beverages
Vita Pakistan Ltd
Juice Pack Industries Ltd..etc
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Global Environment
It is one of the major factors now days, which isaffecting organizations. This is a truly global company.Its customers and consumers are all over the world andthey manufacture and sell in all parts of the world.
That geographic reach not only means they aredelivering exactly what their customers and consumerswant, the way they want it, where they want it, it alsomeans that it affords the Group a level of protectionagainst the vagaries of economic fluctuation around
the world. So global conditions affect the organization,new technologies and entrants of new companies arealways threats for Tetra Pak.
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Recycling
Actively supporting the development of newtechnologies for recycling has used packages and therecovery of the different materials contained in them.
- Working closely with governments, local authorities,suppliers, recycling companies and local entrepreneursto find stable and low cost recycling solutions andcapacity with minimal environmental impacts.
- Finding ways to make recycling more cost-efficient,for example by promoting new sorting equipment.Collection and sorting costs can form a considerablepart of the overall recycling costs.
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THANKU