Testing the waters

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Michelle Pizzinato Testing The Waters Social Media Concierge Nov. 28th-Dec 4th

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Transcript of Testing the waters

Page 1: Testing the waters

Michelle Pizzinato

Testing The WatersSocial Media Concierge Nov. 28th-Dec

4th

Page 2: Testing the waters

Target MarketMales and Females aged 18-25

Living in Kingston

Enrolled in 3rd year of Advertising Integrated Management program at St. Lawrence College

Interests include: social media, marketing , creativity, technology, entertainment, mobile technology

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Best ChannelsFacebook - Michelle

I chose this channel because it is the channel I utilize most out of the following channels. I spend majority of my time online on Facebook and felt this would be the channel I could best that I could capture an audience’s attention on. To capture our target markets attention posts could be directly posted to the third year marketing page.

Twitter

This channel is a good channel to use, It is good to give quick updates and as well the #imslc hash tag could be used to their advantage to hit the target market.

Pinterest

This channel would be able to capture the audience’s interest in another way. Pin boards for each course makes it easy for audience to look up assignments and see course related content in an organized manner.

Youtube

This channel would be a good channel to use as you could post videos which could be integrated with other channels such as Facebook and Twitter. This would also capture the audience in a different form of engagement, video.

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Objectives

Inform target of lectures, homework and assignments to be completed

Constant content to keep audience engaged

Use channels together to create engagement through all social channels

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Facebook Screen Shots

This was an introductory post

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Facebook Screen Shots

This post was giving recognition to certain individuals

Update on assignment due date

Reminder for flashmob and linked to outside source (slide share) if they needed more information

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Facebook Screen Shots

•Update for an assignment due date with picture of assignment details attached

•Reminder to post focus group notes

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Facebook Screen Shots

Another Post giving recognition to classmates

Getting personal by wishing classmates a great weekend

Listing all the homework for the weekend

This post received most attention - 7 likes

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Facebook Screen shots

Personal introduction to begin post

Listing all the fast approaching due dates for the week

Asking for comments if I missed anything

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Self EvaluationI was in charge of Facebook

I found it was a great tool to push out information to an audience. Can do this in the form of text, links, videos, documents and pictures

I created a daily plan of what was going on each day to ensure I did not miss important information. This worked well to my advantage

I posted regularly but not too much which kept the audience engaged with out being annoying

Made sure my posts were content heavy so they did not get missed

Did not link it to any other channels because lack of team mates

I should of prompted for more discussion and gave topics of discussion

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Other Channel Evaluation

I should of took on the role of another channel as I lost all my teammates

My teammate who was assigned to Twitter did not communicate with me through out the week so there was no connectivity with other channels