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Thibiant of Beverly Hills
: lifestyle skincare
by Tiffany Markarian
Service and Retail Sales Potential: Single Tx Room
Per booked Hour, Servi
ce Sales Avg:
8 - hour booked
day
Service Sales Per
Month
After EmployeeServiceCommission 30%
10 – 25% Service
to RetailSalesPer
Month
After Employee Retail
Commission 5%
Gross Monthly
Sales after Tech
commission
x’s4 tx
rooms
x’s12 mo.
125 - 1651,000 -1,320
30,000 -39,600
21,000 –27,720
3,000 –9,900
2,850 –9,405
23,850 –37,125
95,400–148,500
1,140,000 –1,776,000
4 - hour booked
day
125- 165500 -660
14,000 –18,480
9,800 –12,936
980 –3,234
931 -2,425
10,731 –15,361
42,924 –61,444
572,400 –737,328
Building Thibiant VA
• 10-8 pm, 7 days = 80 hours a week
• 3 full time Estheticians
• Hire: 2 -4 GSA*
Hours and Staffing
Compensation
• Estheticians 30% service sales + 5-10% retail commission
• Receptionist $ 14- an hour
• Spa perks: discount on products, $150 worth of free services a month for employees. Esthy’s : Continuing education.
Price-Point
• 75 min. block - Facials 110 – 290
• 45 min. block - Facials 65 – 155
• 30 min. treatments $65 - 155
• Brazilians $ 65
• Brow $ 35
• Makeup Application - $35 and $65
Booking Time-Slot
• 15 min. increments
• Facials: 60. min. with exceptions
• Shorter treatments: 30- 45 min.
• 15 min. for clean-up, product recommendation and re-booking
How-To Build
• Brand culture• Unique, innovative services- the best cosmeceutical, non-invasive,
leading-edge, cutting-edge, no- downtime miracles• Product that work• Products that are easy to understand• Best training for Estheticians, including teaching protocol for solving
skin problems such as Acne, Rosacea, Aging, Discoloration, makeup application, protocols, treatment protocols.
• Aggressive rebooking techniques and strategy• Build Customer relationships• Private Parties
Lifestyle Skincare
Space enter picture
Space:
A slice of Beverly Hills
Ideal Customer Avatar
Waxing Skincare treatments Beauty Bar/ Retail
26 years old 36 years old 32
single *skin- health episode beauty junkie
college grad, first or second job
career focused socially active
shops atAnthropologie married, no kids single
Reads, follows beauty Blogs
educated on skincaretreatments, products
Tech-savy. makes over $85,000
Reviews on Yelp sociable, tech, savy
wears tory birch
busy, busy,busy
Skincare Products• Easy-to-understand labeling• Programs or Systems based on specific skin problems in steps of 3, and in
lines.• 3-Step Plan
• Acne• Rosacea
• Tone and Tighten• Radiance• Hydration
• Discoloration• Oily
• Kits : Bridal (bridesmades, Groom,Bride, moms) Men, Red-Carpet, Travel, Holiday/ Gift
• Strive to lighten toxin load
2 free Products to Take Home
Thibiantof Beverly Hills
2 travel size Thibiant products included in facial. Products last 1 week and are chosen by Esthetician and filled in back bar.
Merchandising
• Technical skincare products and tools, equipment
• Niche imports - 3rd Party Bands
• Thibiant is core product line
Digitize Client experience
• Online booking, appointment reminder emails, thank you emails, bi-weekly newsletters. A step further: product replenishment reminders. customized newsletter by skin-type.
• easy to use online shopping
Beauty Bar Services
• Led Red Light 30 min. $65
• Red Light + Makeup Application
• Nuface treatment + Makeup Application
• Eyelash extensions, temporary (quick)
• Makeup Application, 15 and 30 min.
• Trends: Airbrush Makeup?
Makeup
• Short- term – Private label.
• Estheticians are trained on how to do different types of makeup applications, including specializing in event makeup, natural makeup, skin-safe foundation, non-clogging makeup
• long-term – Celebrity Makeup artist partnership;
‘Laura Mercier for Thibiant’
Treatment Goal:
No- Downtime Miraclescutting-edge, advanced, non-invasive skincare treatments, fast
results.
Treatment Menu
• 6 core facials
• Combine therapies
• A healthy list of add-ons, customization
• 3- 6, 30 min. treatments with easier price pointsIn-
• Treatments are structured 2 ways:
1. Stand-alone
2. ‘Programs’
Take Action Now
Plan of Action Series 3-10
Acne 95 ea 45 min.
Rosacea 95 ea 30 min.
Tighten and Tone 120 ea 45 min.
Cellulite 115 ea 45 min.
Rejuvenation 145 ea 30 min.
Eyes 45 ea 20 min.
Discoloration 95 ea 45 min.
Bride 110 ea.
Floor Plan
• lounge area that caters to parties – separate from check-out area, private
• beauty bar should not be open to reception area, private
• client changing space?
Thibiant of Beverly Hills
: lifestyle skincare