Territorio, un’esperienza social: Color Trip e Local Soul
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Transcript of Territorio, un’esperienza social: Color Trip e Local Soul
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innovative experiencecolortag.it
Social Case History Forum | Milano | 29 Marzo 2012
Territorio, un’esperienza social: Color Trip e Local Soul
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Siamo creativi... ...e non riusciamo a smettere!
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Crediamo nel colore come forma di comunicazione primaria e istintiva, nella capacità di associare mentalmente e quas i i n consc i amente co lo r i a sentimenti e sensazioni.
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a colored way to travel around
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L’idea
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Turista da Cartolina
Travel Like a Local
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Guide dalla A-Z
Itinerari Tematici
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itinerari tematici
guide A-Z
travel like a local
turisti da cartolina
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itinerari tematici
guide A-Z
travel like a local
turisti da cartolina
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A chi ci rivolgiamo?
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NO
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A chi ama viaggiare in modo personale
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Obiettivi
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1. Far emergere il patrimonio di conoscenza locale riguardo a un territorio
2. Costruire percorsi tematici focalizzati sulle eccellenze e le particolarità del luogo
3. Creare percorsi di visita chiavi in mano
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il concept
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‣ Lui & Lei
‣ Percorsi Colorati
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‣ Lui & Lei
‣ Percorsi Colorati
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Il vero patrimonio di un territorio sono le persone che ci vivono
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TUdeciderai proprio
tutto!
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Get a tour in Palazzo delle Esposizioni, then stop for a drink in the striking atmosphere of Open Colonna Restaurant inside the museum
@thecolortrip
#TheWhiteRome #Rome
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‣ Prima
- Blog
Gli Strumenti
‣ Durante
- Blog
- Foursquare
- Youtube
‣ Dopo
- Blog
- Youtube
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Facts & Figures
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‣ Lui & Lei
‣ Percorsi Colorati
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#TheGreyRome
#TheLightBlueRome
#TheWhiteRome
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Cosa stiamo imparando?
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/thecolortrip @thecolortrip /thecolortrip colortrip
a colored way to travel around | colortrip.net
colortrip
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Locale
Globale
Unicità
Larga Scala
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Locale
Globale
Unicità
Larga Scala
Big-Brands-Global
Local Shop Multi-Brands Store
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Locale
Globale
Unicità
Larga Scala
Big-Brands-Global
Local Shop Multi-Brands Store
Franchising & GDO
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Locale
Globale
Unicità
Larga Scala
Big-Brands-Global
Local Shop Multi-Brands Store
Franchising & GDO
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Locale
Globale
Unicità
Larga Scala
Big-Brands-Global
Local Shop Multi-Brands Store
Franchising & GDO
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Locale
Globale
Unicità
Larga Scala
Big-Brands-Global
Local Shop Multi-Brands Store
Franchising & GDO
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il concept
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Dietro a ogni lavoro fatto con passione c’è una bella storia da raccontare.
E da condividere.
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‣ La filosofia che sta alla base dell'attività commerciale
‣ La storia personale del proprietario
‣ L'originalità dell'attività commerciale
‣ La cura nella scelta delle materie prime
‣ L'attenzione alla qualità nel lavoro, nei materiali e nel rapporto con le persone
‣ La capacità di rappresentare un modo di vivere legato al territorio
‣ L'innovazione nella tradizione attraverso i prodotti venduti
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Fisico Digitale
L’esperienza Local Soul
Local Soul Badge Pagina sul sito Local Soul
Foursquare
Shop
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Local Soul è il primo network dedicato
agli artigiani e ai piccoli negozi che
hanno fatto del loro talento e
dell'amore per la propria terra un lavoro.
Scopri di più su http://localsoul.it
Local Soul is the first network dedicated
to artisans and little shops that work
with talent and love for their country.
Find out more on http://localsoul.it
localsoulFai il check-in con foursquare
Check-in here using foursquare
C’era una volta...
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Once upon a time...
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Shop RomaVia Strada Principale, 27 - 00100 Roma
Local Soul Badge
Storia
Direct Check-in
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Fisico Digitale
L’esperienza Local Soul
Local Soul Badge Pagina sul sito Local Soul
Foursquare
Shop
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Dare visibilitàGlobale
a qualcosa che è strettamenteLocale
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localsoul.it
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innovative experiencecolortag.it
colortag.it | @colortag_it | [email protected]
Grazie!“I colori, come i lineamenti, seguono i cambiamenti delle emozioni.”
Pablo Picasso