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Signs Youre Ready for

In-Memory Big Data Management"

65% of IT leaders say quickly analyzing largevolumes of data is a critical IT driver6"

5With RAM prices plummeting and Big Data rising, leading enterprises are building realcompetitive advantage by keeping terabytes or more of their data in memory. If any of "the points below ring true, its time to get going on your own In-Memory Big Data strategy. "

Sources: 1 Deloitte; 2 Nucleus Research, The Big Returns from Big Data; 3 Wakefield Research, Is Big Data Producing Big Returns; 4 Forrester, June 2011 Global BigData Online Survey; 5Economist Intelligence Unit, The Deciding Factor: Big Data and Decision Making; 6IDG Research Services

90%of Fortune 500 companies will have a "Big Data initiative underway by the end of 20121"$10-$15 millionis the average enterprisebudget for Big Data projects in 20121"

1. Your CEO Cares Big Time About Big Data!" More and more, Big Data is a C-level actionitem. Putting your data in-memory makes it

faster and easier to reap Big Data rewards."

241% potential ROI on Big Data analysis2"73% likelihood your Big Data project willboost total company revenue3 "

2. Your Competitors are Touting Big Data Wins!Big Data is hot because its a growingsource of competitive advantage. "In-memory lets you do more with Big Datafor less, further boosting ROI. "

43% Operations"35% Risk Management""

"Leading functional areas for Big Data initiatives4"

3. Suddenly, All Your Colleagues Are Talking Big Data!30% Customer Service22% Logistics "

Leading execs in sales, risk management,logistics, and many other areas are buzzingabout Big Data. In-memory lets eachdepartment maximize Big Data gains "more quickly. "

82% of executives say their biggest challengeis acting on Big Data in real-time5"

4. Youre Craving Real-Time Power!In-memory lets you crunch Big Data in realtime, creating exciting new possibilities forupselling, risk management, customerservice, and more. "

75% of IT professionals say data volume is themain requirement driving Big Data initiatives4"

5. Scale is Slowing You Down!Whether youre running Hadoop or yourown Big Data apps, in-memory Big Datalets you scale more quickly and easily. "

575 Florida St. Ste. 100, San Francisco, CA 94110 P : 1 888 30 TERRA F : 415 738 4099 W : terracotta.org A SOFTWARE AG COMPANY

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Global Financial Services Firm Telecommunications Leader Leading Online Travel Service

Real-Time Fraud Detection Call Center E-Commerce

4TB with plans to grow to 18TB 2TB with plans to grow to 10TB 1TB of data and growing

Using BigMemory to identify fraud events inreal time, even during peak processing loads

Cut fraud detection-to-notification time from45 minutes to less than four seconds

Improved satisfaction for card holdersand merchants

Avoided hundreds of millions infraud losses

Using BigMemory to migrate the companyscall-center to self-service by phone or Web

Reduced access latencies from 30 secondsto 30 milliseconds per customerrecord lookup

Revolutionized customer interaction andupsell strategy, taking it to the web and

making it accessible by mobile device

Transformed the speed at which the carriercan do business

Using BigMemory to ensure that millions ofsite users can quickly access travel data

Handled 3,400 transactions per secondwith 100% uptime over three years

Predictably met SLAs for 6 to 10millisecond response times

Offloaded mainframe processing by 80%for significant cost savings

!

The name says it all. BigMemory stores big amounts of data in-memory for ultra-fast access and enterprise-level performance at

any scale. A game-changing innovation in data management, BigMemory transforms businesses, making data instantly accessible

and helping enterprises to better understand their customers, unlock new revenue streams, and overtake the competition. ""Big Data is only big because existing data management options struggle to provide the performance todays enterprises require.

BigMemory is a no-compromise Big Data solution. It doesnt force tradeoffs between scale and speed, or limit you to a particular

data type. BigMemory manages volume, velocity, and variety simultaneously with surprising simplicity and impressive stability. ""Whats more, BigMemory works with state of the shelf technologies, so no specialized hardware, software, or coding expertise is

required. It opens up unprecedented opportunities to accelerate applications, processes and analysis." "

BigMemory: In-Memory for Big Data

V A R I E T Y | One Platform, Multiple Data TypesBig Data comes in all shapes and sizes, from highly structured

transactional data to semi-structured data streams to text, image, andother unstructured data. BigMemory can serve as a central point of

coordination, aggregating and delivering a diversity of Big Data. " Store data in its native format for maximum simplicity" Consolidate data from multiple sources" Gain new insights by aggregating previously siloed data ""

V O L U M E | Terabytes of Data in MemoryNo other in-memory solution achieves extreme scale as "easily or economically as BigMemory. With the capacity forhundreds of TBs of data, BigMemory is an extensible platform

that addresses todays Big Data needs and keeps pace "with tomorrows. " Scale up to maximize the use of low cost, RAM-packed

servers" Scale out for high-density capacity growth " Support new use cases as your Big Data strategy evolves"

575 Florida St. Ste. 100, San Francisco, CA 94110 P : 1 888 30 TERRA F : 415 738 4099 W : terracotta.org A SOFTWARE AG COMPANY

V A L U E | Immediate, Transformational ImpactBigMemory fundamentally redefines whats possible. Customers

across a wide range of industries are using BigMemory to transform

how they do businesswhether thats doubling operational capacity,

saving millions through better risk mitigation, or serving customers in

new ways with new products. Powered by BigMemory, they areharnessing the value in their data to innovate and gain

V E L O C I T Y | Real-Time Access to Big DataBigMemory makes Big Data available at in-memory speeds"or 1,000X faster than from a disk-based store attached to the

network. With instantaneous data delivery, your business can "act on up-to-the-second information within ever-shrinking

decision windows." Access vast volumes of data in microseconds" Accelerate data-intensive analytics and processing" Maintain predictable performance at extreme scale"