Terra Bella at Anthem Henderson Home Values

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Terra Bella Pricing Report, December 2012 Contact: Philip Gusterson Tel: 702-752-6872 Email: [email protected]

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Transcript of Terra Bella at Anthem Henderson Home Values

Page 1: Terra Bella at Anthem Henderson Home Values

Terra BellaPricing Report, December 2012

Contact: Philip GustersonTel: 702-752-6872Email: [email protected]

Page 2: Terra Bella at Anthem Henderson Home Values

Only 4 Homes Sold on MLS since 2011No Clear Price Trend

With only four sales intwo years it is notpossible to establish areliable price trend.

R² = 0.2938

$100

$150

$200

$250Terra Bella

($ per Sq Ft)

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$50

$100

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How We Sell Your HomeMake sure you work with an expert

Make sure the broker that sellsyour property is familiar with ALLthe sales tactics discussed in thispresentation. If you select abroker who does not make use ofall these marketing strategiesthen your property will be on themarket for longer than it needsto be, and sell for less than themaximum achievable price.

Make sure the broker that sellsyour property is familiar with ALLthe sales tactics discussed in thispresentation. If you select abroker who does not make use ofall these marketing strategiesthen your property will be on themarket for longer than it needsto be, and sell for less than themaximum achievable price.

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Client CommunicationAll news, good and bad, delivered efficiently

Throughout a sale wemaintain a high level ofcommunication with oursellers. They receive regularreports on the marketingactivity undertaken, andupdates on any changes inmarket conditions.

Throughout a sale wemaintain a high level ofcommunication with oursellers. They receive regularreports on the marketingactivity undertaken, andupdates on any changes inmarket conditions.

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Buyers Have ChangedYou need an agent familiar with today’s market

The LVRE.com approach is driven bythe new realities of today’s real estatemarket: buyers are 18 times morelikely to find their home on theinternet than in a newspaper, and 36times more likely to find their homeon the internet than in a home bookor real estate magazine. Buyers havechanged, and we have responded tothis.

The LVRE.com approach is driven bythe new realities of today’s real estatemarket: buyers are 18 times morelikely to find their home on theinternet than in a newspaper, and 36times more likely to find their homeon the internet than in a home bookor real estate magazine. Buyers havechanged, and we have responded tothis.

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Principles of an Efficient SaleThere are three critical factors which drive us

There are three factors that we consider criticalto getting a property sold quickly at a highprice:

1. Everything we do to sell your property isbased on a clear understanding of whatbuyers want

2. We are experts in leveraging onlinemarketing to supplement traditional realestate sales tactics

3. We communicate clearly and frequentlywith sellers throughout the process

There are three factors that we consider criticalto getting a property sold quickly at a highprice:

1. Everything we do to sell your property isbased on a clear understanding of whatbuyers want

2. We are experts in leveraging onlinemarketing to supplement traditional realestate sales tactics

3. We communicate clearly and frequentlywith sellers throughout the process

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We Know How to Reach Your BuyerEffective online communication is the best way to reach buyers

9 out of 10 buyers use the internet in their home search,and amongst first time home buyers it is almost 100%. Soyou need an agent who knows how reach these buyers.This is even more important in Las Vegas than some othercities, since with more than 50% of Las Vegas propertiesbeing bought all cash there are many out of state buyersthat use the internet as their only way to find a property.

The first step buyers used to make when they were buyingreal estate was to call an agent, today almost all homesearches start on the internet. Furthermore, the averagedistance people move has increased from 50 miles to 250miles. What you need in the current environment is anagent who is familiar with how to use the internet topromote real estate.

9 out of 10 buyers use the internet in their home search,and amongst first time home buyers it is almost 100%. Soyou need an agent who knows how reach these buyers.This is even more important in Las Vegas than some othercities, since with more than 50% of Las Vegas propertiesbeing bought all cash there are many out of state buyersthat use the internet as their only way to find a property.

The first step buyers used to make when they were buyingreal estate was to call an agent, today almost all homesearches start on the internet. Furthermore, the averagedistance people move has increased from 50 miles to 250miles. What you need in the current environment is anagent who is familiar with how to use the internet topromote real estate.

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We Know What Your Buyer WantsWe have researched what buyers want

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Meeting Buyer NeedsWe communicate clearly with buyers

Buyers Want a Responsive Listing AgentPotential buyers don’t want to waste their time playing phone tag. Make sure the ads youragent places for your home are attached to a 24 hour prerecorded hotline with a specific ID#for your home which gives buyers access to detailed information about your property day ornight 7 days a week without having to talk to anyone. It’s been proven that 3 times as manybuyers call for information on your home under this system. If your agent does not this systemthen you lose potential buyers. You want to have as many buyers putting offers on yourproperty as possible.

Buyers Want Useful Market ResearchThe best agents provide potential buyers with useful analysis of the market conditions. 74% ofbuyers consider regular updates on recent market activity to be valuable, but only 16% ofagents provide this information. Everything we do is driven by research, so rest assured thatwe provide buyers with all the data on Las Vegas home values that they need to make a bid onyour property.

Buyers Want a Responsive Listing AgentPotential buyers don’t want to waste their time playing phone tag. Make sure the ads youragent places for your home are attached to a 24 hour prerecorded hotline with a specific ID#for your home which gives buyers access to detailed information about your property day ornight 7 days a week without having to talk to anyone. It’s been proven that 3 times as manybuyers call for information on your home under this system. If your agent does not this systemthen you lose potential buyers. You want to have as many buyers putting offers on yourproperty as possible.

Buyers Want Useful Market ResearchThe best agents provide potential buyers with useful analysis of the market conditions. 74% ofbuyers consider regular updates on recent market activity to be valuable, but only 16% ofagents provide this information. Everything we do is driven by research, so rest assured thatwe provide buyers with all the data on Las Vegas home values that they need to make a bid onyour property.

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We don’t list your property, we SYNDICATE itYou need an agent familiar with today’s market place

The LVRE.com approach is driven by the new realities of today’s real estate market: wesyndicate your property to all major online real estate platforms.

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Science of SyndicationRanking on each web site requires different tactics

Syndicating to the major realestate web sites is critical, but itgoes one layer deeper. Everyone of these sites has specialtechniques to push listings tothe top of the rankings. Someinvolve paying, but for others itis the way your content ispresented. We know all ofthese techniques inside out.

Syndicating to the major realestate web sites is critical, but itgoes one layer deeper. Everyone of these sites has specialtechniques to push listings tothe top of the rankings. Someinvolve paying, but for others itis the way your content ispresented. We know all ofthese techniques inside out.

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VideoNever list a property without a video tour

Less than 1% of properties sold have a video made to promote them. 50% ofAmericans watch a YouTube video during a typical month. We recognize theimportance of a good quality video and we create a unique video for everyproperty and syndicate it to all the major web sites.

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Social MediaSocial media is more than just a buzzword

A lot of people talk a good game, but dothey really understand the game? Everyreal estate agent knows that Facebookand Twitter are important, but mosthave no idea how to actually makethese tools work for them. Don’t use abroker that has jumped on the socialmedia bandwagon withoutunderstanding how to use it.

A lot of people talk a good game, but dothey really understand the game? Everyreal estate agent knows that Facebookand Twitter are important, but mosthave no idea how to actually makethese tools work for them. Don’t use abroker that has jumped on the socialmedia bandwagon withoutunderstanding how to use it.

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Setting a Realistic PriceWe agree on the market value with the seller

Sellers want to get the maximum achievable price, butsometimes greed drives them to list at above market value.This is counter-productive as it reduces the number ofpotential buyers that will visit the property, and is likely toincrease the time it is on the market.

This bad situation then gets worse as potential buyers seehow long the home has been on the market and becomesuspicious. You need to make the most of the marketing liftthat comes with having a hot new property, and to do thatyou want to have it priced at market value. We will provideyou with a detailed analysis of Las Vegas home values tosupport the final pricing decision.

Sellers want to get the maximum achievable price, butsometimes greed drives them to list at above market value.This is counter-productive as it reduces the number ofpotential buyers that will visit the property, and is likely toincrease the time it is on the market.

This bad situation then gets worse as potential buyers seehow long the home has been on the market and becomesuspicious. You need to make the most of the marketing liftthat comes with having a hot new property, and to do thatyou want to have it priced at market value. We will provideyou with a detailed analysis of Las Vegas home values tosupport the final pricing decision.

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How to NegotiateWorking with the seller we secure the best terms from buyers

Negotiate based on Seller Motivations. Different sellershave different motivations. Are you looking to sell quickly, orcan you afford to sit on the property until it secures thehighest achievable price? When you are work with us todetermine the list price, we will consider your motivations.

Negotiate based on Buyer Motivations. If your buyer has to move quickly you canleverage this by pushing back on some of his demands. On the other hand if this is acash buyer with offers on multiple properties you have to negotiate in theunderstanding that the buyer is likely to be less flexible on deal terms. Making surewe know your buyer helps us control the pace of the negotiation process and itsoutcome.

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Seller DisclosuresWe advise clients to protect themselves by full disclosure

Disclose all known defects in writing. There is no pointtrying to get something past a buyer because the futurelawsuit will be far more damaging than the extra dollarsgained at the sale.

Disclose all known defects in writing. There is no pointtrying to get something past a buyer because the futurelawsuit will be far more damaging than the extra dollarsgained at the sale.

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Prepare the Home for SaleA few minor touches can support the sales process

You don’t have to spend thousands on staging your home,you just have to put in the hours to ensure it is sparklingclean. As well as thoroughly scrubbing and polishing everysurface you should make sure everything is tidy anduncluttered. That can be difficult when you have livedsomewhere for a long time and accumulated a lot of things,but since you are moving anyway it is time to get as much aspossible boxed up and stored tidily in the garage.

You don’t have to spend thousands on staging your home,you just have to put in the hours to ensure it is sparklingclean. As well as thoroughly scrubbing and polishing everysurface you should make sure everything is tidy anduncluttered. That can be difficult when you have livedsomewhere for a long time and accumulated a lot of things,but since you are moving anyway it is time to get as much aspossible boxed up and stored tidily in the garage.

Some fresh flowers and some furnishing touches are fine, but the basic rule is tomake the home as uncluttered as possible. If you have pets, or are a smoker then youneed to do everything possible to kill all the odors in the house. When buyers comeacross a property that smells bad they investigate everything else with a far morecritical eye.

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The Open HouseThis is one of the tools we use to generate our pool of buyers

Only 1% of homes sell from open houses, butrest assured that we will have one for yourproperty because it is a great way for us tomeet potential buyers even if they don’t wantto buy your home. The person who buys yourhome is more likely to be someone we met atanother open house than the one that we holdfor your home, but the most important thing isthat you know that we use this technique tomeet potential buyers.

Only 1% of homes sell from open houses, butrest assured that we will have one for yourproperty because it is a great way for us tomeet potential buyers even if they don’t wantto buy your home. The person who buys yourhome is more likely to be someone we met atanother open house than the one that we holdfor your home, but the most important thing isthat you know that we use this technique tomeet potential buyers.

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High Levels of CommunicationThe initial listing is just the first step

Most listing agents spend 80% of their time trying to secure new listings and 20%of their time working the listings that they have. We are the exact opposite, andprioritize servicing our clients. We want you to be a client for life. We are acompany that you would recommend to your friends and family withouthesitation.

We don’t approach the sale of your propertyas a one-time transaction. 30% of people thatuse a real estate agent would not use themagain. Our goal is to ensure that 100% of ourclients use us again and again, and to do thatwe ensure that we have outstanding levels ofcommunication.

We don’t approach the sale of your propertyas a one-time transaction. 30% of people thatuse a real estate agent would not use themagain. Our goal is to ensure that 100% of ourclients use us again and again, and to do thatwe ensure that we have outstanding levels ofcommunication.

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Communication TacticsThe initial listing is just the first step

1. We use an electronic lockbox to track the showings of your property, and regularly update youon the level of activity

2. We contact every agent that visits the property to find out what their clients thought, and feedit back into how we present the property. We send you a summary of this feedback

3. Once we receive an offer we inform all the agents that have shown the property. This increasesthe chances of multiple bids on the property

4. If there is a change in the listing conditions, such as the price, this is automatically sent to allthe agents that showed your property

1. We use an electronic lockbox to track the showings of your property, and regularly update youon the level of activity

2. We contact every agent that visits the property to find out what their clients thought, and feedit back into how we present the property. We send you a summary of this feedback

3. Once we receive an offer we inform all the agents that have shown the property. This increasesthe chances of multiple bids on the property

4. If there is a change in the listing conditions, such as the price, this is automatically sent to allthe agents that showed your property

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Conclusion

1. Everything we do to sell your property isbased on a clear understanding of whatbuyers want

2. We are experts in leveraging onlinemarketing to supplement traditional realestate sales tactics

3. We communicate clearly and frequently withsellers throughout the process

Three principles guide our approach to selling properties

1. Everything we do to sell your property isbased on a clear understanding of whatbuyers want

2. We are experts in leveraging onlinemarketing to supplement traditional realestate sales tactics

3. We communicate clearly and frequently withsellers throughout the process

Page 22: Terra Bella at Anthem Henderson Home Values

Contact: Philip GustersonEmail: [email protected]: +1-702-752-6872Web: www.lvre.com

Contact: Philip GustersonEmail: [email protected]: +1-702-752-6872Web: www.lvre.com

Disclaimer: This document is non-binding on all parties and contains a general descriptiononly. The information contained herein should be read in conjunction with more detailedinformation set forth in, or to be set forth in, future communications. Statistical informationdeemed reliable, but not guaranteed. Data pulled from GLVAR MLS.