Tenzi SherpaGeneral Secretary

International Coordination CouncilNon-Resident Nepali Association

Non-Resident Nepalis (NRNs)Promoters of Nepalese Tourism Worldwide

2

INDEX

1. SWOT Analysis2. Sectors of Tourism3. Economic Impact on National Economy4. Great Himalayan Trail5. Photo Slides6. NRNs : Promoters of Nepalse Tourism Globally7. Buddha Nepal Campaign

3

SWOT Diagram 1: Prepared by MOTCA, Nepal

Strengths Unmatched natural products: Mt. Everest, Himalayan range

and eight of the worlds fourteen 8,000m peaks, Diverse landscape, Sublime natural scenery, Protected areas with diverse flora and fauna, fast flowing rivers, Year-round pleasant weather.

Ultimate adventure destination: Best Destination for Mountaineers and Trekkers, White Water Rafting, Largest Assortment of Aerial, Terrestrial and Aquatic sports.

Rich Culture: Multi-Cultural, Multi-ethnic; Multi lingual yet harmonious society; Unique Newari architecture of Kathmandu valley, Lumbini and other UNESCO world heritage sites; Kumari-the Living Goddess; more festival than days in a year; Tourist friendly and hospitable people, Diverse cultures in Terai region etc.

Others: A model of successful peace process, able private sector, awareness of community level, Public-Private-People Partnership approach, gateway to the Himalaya region.

Weaknesses Insufficient

infrastructures Inadequate investment in

tourism sector Limited air connectivity

and weak national carrier Poor coordination among

different agencies Weak public-private

partnerships Scarcity of resources for

massive publicity and consumer promotion

Tourism patterns limited to only in a few geographic areas

Opportunities Government has placed high priority on Tourism Sector Growing Tourism outbound of immediate neighbors Competitive ground handling costs Spill over effects from adjoining destinations of India and

China Growing demand for adventure travel Sustainability of nature and cultural heritage through

tourism economic development Tourism Infrastructure Development

Threats Transitional phase of

political environment Global terrorism Cross-border disease Strong competing advisories unfavorable travel advisories Global economic downturn Climate change

Source: GON/MOTCA (2009), Tourism Vision 2020: Tourism for Peace, People and prosperity.

4

SWOT Diagram 2: Prepared by UNCTAD-DITC

Nepal’s Tourism Sector

StrengthsNatural assetsCultural diversityReligious sites 4 World Heritage SitesAcquired image as an adventure and cultural theme tourism destinationGood service, hospitable nature of the Nepalese peopleExpanded air access to major marketsGovernment promotion of sustainable tourism Wide array of ecotourism offerings

WeaknessesLagging capacity expansion relative to targeted volume of touristsInfrastructure limitations in rural regions: utilities, telecom, water treatment.Road network limitations / traffic congestion Limited capacity of Kathmandu airport to accommodate growing trafficModerate levels of ‘leakage’Foreign–based local businesses do not repatriate profits towards Nepal Lower quality service provided by small restaurants, guesthouses, taxiesLimited access to new investments and financingInadequate safety regulations

OpportunitiesStrengthen inter-sectoral linkagesStrengthen community-based tourismRestored in-country stability, safety and securityRestored political stabilityImproving tourism and transportation infrastructure and serviceNew tourism themes: healthcare and educational tourism, business and conference tourism

ThreatsEnvironmental degradation in high-traffic areasIncreasing incidence of theft and violence targeting touristsGlobal economic crisisOver-development may damage the image of the destinationCompetition for land between tourists and local needs

Required spill-ins from other sectors: requires improved supply of services from the transport, financial, ICT, recreation, healthcare, utilities and security services sectorsAnticipated spill-overs into other sectors: provides improved market for services from the transport, recreations and healthcare sectors; conservation and improved land management related environmental benefits; expanded offering of infrastructure in tourism zones; propagation of quality standards to other sectors.Key stakeholders: relevant government ministries and parastatals; tourism sector firms – hotels, restaurants; transport firms – airlines, taxies, car-rental; local communities; labour unions; recreation and sports firms and interest groups; advertising agents and e-tourism suppliers.

Source: UNCTAD-DITC-TNCD, Strategies for advancing development of the services sector of Nepal, Draft Version, February 2009.

5

Sectors of Tourism

1. Professional Tourism 2. Mountaineering Tourism3. Trekking Tourism4. Adventure Tourism. e.g. skiing, gliding, water rafting, hot air ballooning, Parasailing etc. 5. Cultural Tourism6. Religious Tourism7. Sports and Entertainment Tourism. e.g.i) Golf, Elephant Polo, Horse Riding, Cricket, Football etc. ii)Cinema iii)Casino 8. Education Tourism9. Health Tourism. e.g. Homeopathy, Spiritual Practice, Meditation, Yoga, Natural treatment, and Traditional Treatment System (Ayurveda). 10. Agro Tourism.

6

Effect of the Tourism Service Sector on the National Economy

Contributes to the economy (GDP), employment (including women & youth), foreign exchange earnings.Helps in meeting MDGs & poverty reduction: Sector with high multiplier and positive spill-over effects etc.Three Year Interim Plan (2007-2009): Formulated new plans and policies for tourism infrastructure development (creating awareness about tourism, developing skills, expanding tourism activities); improving standards of tourism services; and undertaking international promotion and marketing.Tourism Vision 2020 (May, 2009): Valued tourism as the major contributor to a sustainable Nepalese economy, having been developed as an attractive, safe, exciting and unique destination through conservation and promotion, leading to equitable distribution of tourism benefits and greater harmony in society. The Tourism Vision 2020 also envisaged two goals:– Increase annual international tourist arrivals to Nepal to two million by 2020, and– Augment economic opportunities and increase employment in tourism sector to one

million. Nepal Tourism Year 2011 has been a successful to promote Tourism in Nepal

Government Has Declared 2012 as the Visit Lumbini Year

National Parks and Natural Heritages

Roof of the World, Everest and the Himalayas

Ethnic and Cultural Diversity

Adventure Tourism in Nepal

World Heritage Site

Best Trekking Destination

Ethnic and Cultural Diversity

Non-Resident Nepalis (NRNS)Promoters of Nepalese Tourism Globally

Tourism Promotion is one of the Main Objectives

National Coordination Councils in more than 65 nations

Participation in Tourism Fairs, Building Nepal Houses, Nepal Festivals etc.

NRNA Supported Visit Lumbini Year 2012, Nepal Investment Year 2012/13, NTY2011 etc

NRN Tourism Enterpreners Global ly

Linking Friends of Nepal to Nepalese Tourism Sector

One of most potential Investors are NRNs.

Major Activities

Buddha- Nepal Campaign

A Global Campaign for Tourism Promotion of Nepal

Only 7% in Korea knew Nepal as Buddha’s Birthplace

Buddha Nepal Campaign Aims Tourism Promotion through Buddha Nepal Campaign

MAJOR ACTIVITIES

Buddha- Nepal Campaign (Contd..)

Textbook Correction Campaign through

NCCs & Friends of Nepal (Example Korea)

15

Thank You