Tennessee Social Media for Prevention
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Social Media for PreventionTennessee Prevention CongressSeptember 22-24, 2008
A Closer Look
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LaDonna Coy
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Getting to know you ...
3Source: worldcafe
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We connect, engage or become increasingly irrelevant
These things I know ...
It’s about our conversations
This is the Age of Participation
We have the tools of mass collaboration
A change in our “thinking” is required
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While we were sleeping ....
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“When we change the way we communicate,
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we change society.”--Clay Shirky
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Not a Change in Increment ...
7... but a change in kind
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Where are we now?8
X
Source: Ross Mayfield
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A different view
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Experience social media10
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List Social Media options
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Consider the fit
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Just one next step
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Do you remember when ...
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Photo: yoshi
What’s Social Media?
It’s about connecting.
No, it’s about community.
Isn’t it about Conversation?What about
openness
Nah, it’s about participation.
Source: www.icrossing.co.uk/ebooks
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Social Media
by the Slice
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Blogs
Wikis SocialBookmarks
SocialNetworks
Photos
AudioPodcasts
WebConference& Courses
RSS VideoPodcasts
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The Old Way
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Your Message
Coalition members Coalition Partners Policymakers Mainstream mediaYouth Parents
Photo: megs_pics
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The Way It Is!
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Your Message
Law Enforcement
State/Tribal/Local Gov
Youth
Healthcare
Youth Services
Religious-Traternal
Civic/Volunteer
SchoolMedia
BusinessCommunity
Parents
Dr. Craig Lefebvre, GWUCADCA Forum 07Photo: Megs_Pics
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The Way We Were
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Website
Eyeballs & Click-throughs
Information
Internal development
Portals
# Visits
Google SearchWebmasterConsumption
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20Source: Coyenator
Communications Tools
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21Source: Forrester Research
Our Survey said ...
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A different view
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The pattern we’ve known ...
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Email only
Read, watch and listen
Search & Collect info
Vdance
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... is changing ...
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Email only
Read, watch and listen
Search & Collect info
Writ
e
Develop
Publish Rate
Comment
Rev
iew
Join
Network
Con
nect
RSS
xml
...we have more choices
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Data Match
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73%
Percent of adults who use the
Internet?
Source: Pew Internet & American Life Project
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94%
Percent of American teens ages 12-17 who use the Internet
Source: Pew Internet & American Life Project
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87%
Percentage of parents who are online
Source: Pew Internet & American Life Project
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73%
Percentage of families who have
broadband at home
Source: Pew Internet & American Life ProjectSource: Pew Internet & American Life Project
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Percentage of online teens who have Internet access at home
Source: Pew Internet & American Life Project
89%
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Percentage of teens who say they go online most often at home Source: Pew Internet & American Life Project
77%
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Percentage of online teens who have a cell phone
Source: Pew Internet & American Life Project
71%
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90%
Source: Pew Internet & American Life Project
Percentage of
adults ages 18-29
who use email?
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92%
Percentage of teens who use
Source: Pew Internet & American Life Project
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85%
Percentage of adults ages 30-49
who use email
Source: Pew Internet & American Life Project
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70%Percentage of
adults ages 50-64 who use email
Source: Pew Internet & American Life Project
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57%
Percentage of teens who have created some type of online
content
Source: Pew Internet & American Life Project
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39http://www.flickr.com/photos/worldcafe/427392968/
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Experience social media40
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Take a Break
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Social Media
by the Slice
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Blogs
Wikis SocialBookmarks
SocialNetworks
Photos
AudioPodcasts
WebConference& Courses
RSS VideoPodcasts
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Social Networks
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Build personal pages
Develop Profile
Connect with peopleShare
content Communicate
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Social Networks
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45http://www.facebook.com
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46http://www.myspace.com
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47http://connectedcommunities.ning.com
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Blogs
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49http://www.youtube.com/watch?v=NN2I1pWXjXI
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Title and Theme
Your Post
-About you/org-Links -Blog roll -Widgets-Badgesetc
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Blog Site
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Paper Blogging
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Your Favorite Food & Drink
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• A title • Write a short post • Include name and location • Tag your post • When you are finished, place
your blog in the middle of the table
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Really Simple Syndication (RSS)
• syndication -- makes your blog feed available to others who want to follow what you are writing about
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Netvibes
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insert screen to blog post on Connected Communities
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Online Photoshttp://www.flickr.com
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What is Flickr?Even if you don’t load pixsTo Flickr, you can search
And use photos bearing aCreative Commons license.
Got a camera phone? Load photos directly from
Your camera phone.
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What can coalitions do with flickr?
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Add Notes
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http://www.flickr.com/creativecommons/
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Presentations
Remember: Creative Commons
Re-use
Remix
Make stuff
badges
slideshowsEvent albumsTag
Organize Document
Share
BLOGS
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Your Community
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69http://www.youtube.com/watch?v=hqmj2EybIQI
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70http://www.youtube.com/watch?v=Hq2WqyfYiuI
http://www.youtube.com
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71http://www.youtube.com/watch?v=njsWZ7J35Us
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YouTube
73http://www.youtube.com/nonprofits
Program Benefits•Premium Branding•Increased upload capacity•Rotation in “Promoted Videos”•Optional Fundraising button•Listing on “Nonprofit channels” and Nonprofit videos pages
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YouTube
74http://www.youtube.com/nonprofits
Tips & Tricks • NonProfit Tip Sheet• How to Run Video Campaigns• Advice making/editing video• How to use Google tools e.g., raise money
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What ideas do you have for using photo sites like YouTube?
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Photo: massdistractionhttp://del.icio.us
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What is it? Tags
People
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Again, What is a Tag?
Your own words to describe online itemsPhoto: Beth Kanter
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What’s it good for?
ResearchReviews
Podcasts
Resources
Best Practices
Collaboration
Photo: babblingdweeb
Materials
News
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Who in your network would you most want to share with?
Photo: Kansasexplorer
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81http://technologyinprevention.wikispaces.com
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82http://technologyinprevention.wikispaces.com
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Webconference/Online Learning
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Social Media Game
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CommunicationTool
86
DecisionTree
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Table Talk
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88http://technologyinprevention.blogspot.com
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When we change the way we communicate,
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we change society.--Clay Shirky
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Photo Citations• istockphotos on slides 1, 6, 7, 10, 11, 12 13, 14, 16, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 37,
38, 40, 41, 42, 43, 53, 55, 89 • http://www.flickr.com/photos/worldcafe/1968082561/
• http://www.flickr.com/photos/graphicfootprints/• http://www.flickr.com/photos/zakh/337938459/
• http://www.flickr.com/photos/amylenzo/119927340/• http://www.flickr.com/photos/cobalt/613795033/• http://www.flickr.com/photos/ross/481518848/
• http://www.flickr.com/photos/niwru/1102144588/• http://www.flickr.com/photos/emry/2174754680/
• http://www.flickr.com/photos/megs_pics/2447290680/• http://www.flickr.com/photos/megs_pics/2446449091/• http://www.akkamsrazor.com/wp-content/uploads/2007/06/participation.PNG
• http://www.flickr.com/photos/worldcafe/427392968/• http://farm3.static.flickr.com/2284/1701619878_d9ae3201a8_m.jpg
• http://www.flickr.com/photos/nyki_m/2702287648/• http://www.flickr.com/photos/sharynmorrow/124428600/• http://www.flickr.com/photos/babblingdweeb/532676582/
• http://www.flickr.com/photos/kansasexplorer3128/159717699/90
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References & Resources• Pew Internet & American Life Project http://www.pewinternet.org/ • Shirky, Clay (2008) Here Comes Everybody http://www.shirky.com/
• Flickr http://www.flickr.com• YouTube http://www.youtube.com
• YouTube for Nonprofits http://www.youtube.com/nonprofits • Del.icio.us at http://del.icio.us • Pew Internet & American Life Project at http://www.pewinternet.org/
• Forrester Research at http://www.forrester.com/rb/research• Jeremiah Owyang Blog (Forrester) at http://www.web-strategist.com/blog/
• Technology in Prevention Blog at http://technologyinprevention.blogspot.com • Technology in Prevention wiki website at http://technologyinprevention.blogspot.com• Office of National Drug Control Policy at http://www.whitehousedrugpolicy.gov/prevent/
index.html
• What is Social Media? http://www.icrossing.co.uk/ebooks• Common Craft Show http://www.commoncraft.com/
• Beth Kanter, How Non-Profits Can Use Social Media http://beth.typepad.com/• Dave Pollard’s Blog (for decision tree) http://blogs.salon.com/0002007/2006/11/24.html
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References & Resources• Facebook http://www.facebook.com• MySpace http://www.myspace.com
• Connected Communities at http://connectedcommunities.ning.com • Blogger www.blogger.com
• Wikispaces www.wikispaces.com • YouTube, Common Craft Show, http://www.youtube.com/watch?v=NN2I1pWXjXI• YouTube, What are community values at http://www.youtube.com/watch?v=hqmj2EybIQI
• YouTube, Drinking & Driving PSA http://www.youtube.com/watch?v=Hq2WqyfYiuI• YouTube, Brownies, http://www.youtube.com/watch?v=njsWZ7J35Us
• CADCA Institute Blog at http://prevention.typepad.com • Oregon Partnership Blog http://opblog.wordpress.com/• Portage County Alliance for Youth http://portage-county-alliance-for-youth.blogspot.com/
• Hartford Communities that Care, Stump Underage Drinking http://stumpuad.blogspot.com/index.html
• Yamhill County Prevention Council http://yamhillcountypreventioncouncil.blogspot.com/
• Missouri’s Youth/Adult Alliance http://www.actmopreventionaction.blogspot.com/• ONDCP’s Pushing Back http://pushingback.com/blogs/pushing_back/default.aspx• Coalitions in Prevention http://communityprevention.blogspot.com/ 92