Tenências do mercado mobile
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![Page 1: Tenências do mercado mobile](https://reader034.fdocuments.net/reader034/viewer/2022051413/55394641550346e93a8b4970/html5/thumbnails/1.jpg)
O que está rolando e é tendência por aí..
Mobile
![Page 2: Tenências do mercado mobile](https://reader034.fdocuments.net/reader034/viewer/2022051413/55394641550346e93a8b4970/html5/thumbnails/2.jpg)
Quem é o gordinho que vos fala?
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Como as pessoas estão conectadas ao mobile e o que é
tendência?
![Page 4: Tenências do mercado mobile](https://reader034.fdocuments.net/reader034/viewer/2022051413/55394641550346e93a8b4970/html5/thumbnails/4.jpg)
Já passamos do tempo em que erá só fazer essa merda
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![Page 6: Tenências do mercado mobile](https://reader034.fdocuments.net/reader034/viewer/2022051413/55394641550346e93a8b4970/html5/thumbnails/6.jpg)
Sai a Lan House e entra o Mobile
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Fonte: Nilsen - The Connected Effect
Consumidores! Empreas
7BN
Teremos
de devices conectados em
2013
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São as PESSOAS que estão em movimento, e não os DEVICES.
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Firstmobile
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web social mobile
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M Sitese as outras ferramentas
Aplicativos
1º Contato(Divulgação)
+Engajamento
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...e outras
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Personalização social serviço
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Pense mobile para o público BRASILEIRO, entendendo as NOSSAS necessidades.
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Fonte: Nilsen - The Connected Effect
![Page 18: Tenências do mercado mobile](https://reader034.fdocuments.net/reader034/viewer/2022051413/55394641550346e93a8b4970/html5/thumbnails/18.jpg)
Fonte: Nilsen - The Connected Effect
Social
Dating
Video
Music
Inst. Messaging
Apps
Geo-Location
NFC
QR Code
Shop
SMS
![Page 19: Tenências do mercado mobile](https://reader034.fdocuments.net/reader034/viewer/2022051413/55394641550346e93a8b4970/html5/thumbnails/19.jpg)
27% das pessoas preferem ficar sem TV do que sem seus smartphones
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#2ndScreen1
2
3
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As plataformas móveis são cada vez mais utilizadas para fazer compras.
Fonte: Yahoo Ipsos
![Page 24: Tenências do mercado mobile](https://reader034.fdocuments.net/reader034/viewer/2022051413/55394641550346e93a8b4970/html5/thumbnails/24.jpg)
Mobile marketing NÃO É SÓ disparo de sms, e também NÃO É SÓ aplicativo.
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Cross mídias
1. Edição Especial.2. Cross nas revistas.3. Cross entre sites.
4. Anúncios em iPads.5. Calhau de Mobile Ad.
6. Endomarketing.7. Divulgação na MTV.
8. Email marketing.
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Cannes Lions 2013 - Mobile
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O Brasil arregaçou6 dos 9 indicados
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Y&R - Peugeot: Crash
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Loducca - Easy Way Subtitles
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Africa - Hipoglos: Bluetooth Diaper Alert
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AlmapBBDO - Audi: Screenshot
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DM9DDB - Obra do Berço
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Recadênhos
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Digital não é TI
![Page 35: Tenências do mercado mobile](https://reader034.fdocuments.net/reader034/viewer/2022051413/55394641550346e93a8b4970/html5/thumbnails/35.jpg)
Mobile marketing NÃO É SÓ disparo de sms, e também NÃO É SÓ aplicativo.
![Page 36: Tenências do mercado mobile](https://reader034.fdocuments.net/reader034/viewer/2022051413/55394641550346e93a8b4970/html5/thumbnails/36.jpg)
Fonte: Nilsen - The Connected Effect
![Page 37: Tenências do mercado mobile](https://reader034.fdocuments.net/reader034/viewer/2022051413/55394641550346e93a8b4970/html5/thumbnails/37.jpg)
Inovação mesmo éaquilo que agrega algo a vida das pessoas, e perdura.
![Page 38: Tenências do mercado mobile](https://reader034.fdocuments.net/reader034/viewer/2022051413/55394641550346e93a8b4970/html5/thumbnails/38.jpg)
O futuro está na webmóvel e não emaplicativos. Apps sóquando realmente fizer sentido.
![Page 39: Tenências do mercado mobile](https://reader034.fdocuments.net/reader034/viewer/2022051413/55394641550346e93a8b4970/html5/thumbnails/39.jpg)
Por fim...
Não tente reinventara roda. Apenas faça ela girar.
![Page 40: Tenências do mercado mobile](https://reader034.fdocuments.net/reader034/viewer/2022051413/55394641550346e93a8b4970/html5/thumbnails/40.jpg)
Oportunidades
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Obrigado ;)facebook.com/alexivonika