Tendencias No Varejo
-
Upload
mindset-comunicacao-e-marketing -
Category
Business
-
view
675 -
download
2
Transcript of Tendencias No Varejo
![Page 1: Tendencias No Varejo](https://reader033.fdocuments.net/reader033/viewer/2022060202/559ba3041a28ab0b158b46c4/html5/thumbnails/1.jpg)
TENDÊNCIAS
NO VAREJO
![Page 2: Tendencias No Varejo](https://reader033.fdocuments.net/reader033/viewer/2022060202/559ba3041a28ab0b158b46c4/html5/thumbnails/2.jpg)
Core Values - Retorno dos valoresA tradição, a origem, a história
“Our problem is not to find better values but to be faithful to those we profess”. -John W. Gardner”
![Page 3: Tendencias No Varejo](https://reader033.fdocuments.net/reader033/viewer/2022060202/559ba3041a28ab0b158b46c4/html5/thumbnails/3.jpg)
StorytellingA origem e a narrativa como formas de atração ao espaço
![Page 4: Tendencias No Varejo](https://reader033.fdocuments.net/reader033/viewer/2022060202/559ba3041a28ab0b158b46c4/html5/thumbnails/4.jpg)
National Geographic StoreLondon
![Page 5: Tendencias No Varejo](https://reader033.fdocuments.net/reader033/viewer/2022060202/559ba3041a28ab0b158b46c4/html5/thumbnails/5.jpg)
Few & FarParis
![Page 6: Tendencias No Varejo](https://reader033.fdocuments.net/reader033/viewer/2022060202/559ba3041a28ab0b158b46c4/html5/thumbnails/6.jpg)
Consumidor esclarecidoSedentos de informação, imersos em conteúdo
“Information is not knowledge” - Albert Einstein
![Page 7: Tendencias No Varejo](https://reader033.fdocuments.net/reader033/viewer/2022060202/559ba3041a28ab0b158b46c4/html5/thumbnails/7.jpg)
H&MEspecialistas em colaborações
![Page 8: Tendencias No Varejo](https://reader033.fdocuments.net/reader033/viewer/2022060202/559ba3041a28ab0b158b46c4/html5/thumbnails/8.jpg)
ArtchandisingTransformar o varejo numa galeria de arte, numa oportunidade de aprender.
![Page 9: Tendencias No Varejo](https://reader033.fdocuments.net/reader033/viewer/2022060202/559ba3041a28ab0b158b46c4/html5/thumbnails/9.jpg)
“Keepin’ it real” - Jogar a realO valor do sincero, de ser acessível, de ser direto. Sai o exagero, entra a
Keeping it real = anti luxury Popup transitório
Artchandising é Experiência do luxo - remete ao luxo de antigamente que borra a fronteira entre arte e mercadoria
“to not inhibit yourself or pretend to be something you are not.” - Urbandictionary.com
![Page 10: Tendencias No Varejo](https://reader033.fdocuments.net/reader033/viewer/2022060202/559ba3041a28ab0b158b46c4/html5/thumbnails/10.jpg)
Contate-nos
Alameda Lorena, 800 Cj. 1202Jardim Paulista | São Paulo | SPTel.: 55 11 3525 7374