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Tendências em Aplicações Sociais : ResultsOn Day 2009 - inclui #apagao facts
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Transcript of Tendências em Aplicações Sociais : ResultsOn Day 2009 - inclui #apagao facts
Tendências em Aplicações Sociais [2009]
Manoel LemosCTO Abril Digital
São Paulo • SP • Brasil17.09.2009
Links & Referências
@mlemos#resultsonday
Beta
Mas o que são aplicações sociais?
“Social software encompasses a range of software systems that allow users to interact and share data. This computer-mediated communication has become very popular with social sites like MySpace and Facebook media sites like Flickr and YouTube and commercial sites like Amazon.com and eBay. Many of these applications share characteristics like open APIs service oriented design and the ability to upload data and media. The terms Web 2.0 and (for large-business applications) Enterprise 2.0 are also used to describe this style of software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software
“Social software encompasses a range of software systems that allow users to interact and share data. This computer-mediated communication has become very popular with social sites like MySpace and Facebook media sites like Flickr and YouTube and commercial sites like Amazon.com and eBay. Many of these applications share characteristics like open APIs service oriented design and the ability to upload data and media. The terms Web 2.0 and (for large-business applications) Enterprise 2.0 are also used to describe this style of software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software
“Social software encompasses a range of software systems that allow users to interact and share data. This computer-mediated communication has become very popular with social sites like MySpace and Facebook media sites like Flickr and YouTube and commercial sites like Amazon.com and eBay. Many of these applications share characteristics like open APIs service oriented design and the ability to upload data and media. The terms Web 2.0 and (for large-business applications) Enterprise 2.0 are also used to describe this style of software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software
“Social software encompasses a range of software systems that allow users to interact and share data. This computer-mediated communication has become very popular with social sites like MySpace and Facebook media sites like Flickr and YouTube and commercial sites like Amazon.com and eBay. Many of these applications share characteristics like open APIs service oriented design and the ability to upload data and media. The terms Web 2.0 and (for large-business applications) Enterprise 2.0 are also used to describe this style of software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software
“Social software encompasses a range of software systems that allow users to interact and share data. This computer-mediated communication has become very popular with social sites like MySpace and Facebook media sites like Flickr and YouTube and commercial sites like Amazon.com and eBay. Many of these applications share characteristics like open APIs service oriented design and the ability to upload data and media. The terms Web 2.0 and (for large-business applications) Enterprise 2.0 are also used to describe this style of software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software
Sim, a Internet é uma Plataforma!
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Infra-estruturaCommodityMenor ValorMenor Inovação
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AplicaçõesDomain SpecificMaior ValorMaior Inovação
http://www.flickr.com/photos/julioboaro/
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Global Tweets685.295 tweets
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#apagao2.828 tweets30 minutos
~0,4% dos Tweetsdo Planeta
Tweets / MinutoTotal: 45.531 • Média: 14.63/min
Tweets / Minuto retweets30.7%
Total: 45.531 • Média: 14.63/min
Tweets / Minuto retweets30.7%
madonna & jesus2.3%
Total: 45.531 • Média: 14.63/min
Tweets / Minuto retweets30.7%
madonna & jesus2.3%
Total: 45.531 • Média: 14.63/min
Ok, vamos às tendências...
Antes um pouco sobre o ambiente...
Crowd Sourcing
Crisis
Data Portability
Lack of Capital
Cloud Computing
Social Networks
Demographics Fail
Agreggators
Meta Data
Conversations
3G
Widgets
3G
Content Overload
! Descoberta = Agregação + Filtros
! Social Media + Cloud Computing
! Social Media + Mobilidade
! Ranking Social vs. Website Ranking
! Widgetization
! Web Local
! Relevância
! De-friending
! Exclusividade
! Sobrecarga de Tudo
! Distribuição > Criação
! Agregação Desordenada
! Filtros Sociais & Computacionais
Descoberta !"#$%#&
'()%"(*+%#&
'(),-.#"/&!-0)+1#&
2#1(3&
Cloud Computing+ Social
! Escala Massiva
! Computação Gulosa
! Datasets Gigantescos
! Enriquecimento do Conteúdo
! Reconhecimento de Padrões
! Compreensão do Comportamento
Mobilidade+ Social! Localização
! Muitas Aplicações
! Coisas Conectadas
! Questões de Privacidade
! Sensores e Mais Sensores
! A Nuvem na Palma da Mão
! Streaming da Vida do Usuário
Ranking Social >Website Ranking
! Whuffies
! Pessoas Dominam
! Referências Pessoais
! Reputação e Autoridade
! Sim Twitter é uma Plataforma
! Precisamos de Métricas para os Negócios
Widgetization
! Marketing Widgets
! Experiência fora do Site
! Widgets como Aplicações
! Fragmentação dos Sites e Serviços
! Open Social Facebook MySpace Vista MacOS
! Sites Blogs Social Networks Desktops Mobile TV...
Web Local
! Localização
! Contexto Local
! Conteúdo Local
! Barreiras Culturais
! Referências Locais
! Barreiras de Linguagem
! Calda Longa Local de Verdade
Web Local
! Localização
! Contexto Local
! Conteúdo Local
! Barreiras Culturais
! Referências Locais
! Barreiras de Linguagem
! Calda Longa Local de Verdade
Desafio
“The pink in Korea is different from the pink in China or Japan.”
Kim Jung-Ju : CEO & Founder of Nexon
Gente de verdade na linha de frente!!!
Valeu!!!
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