Ten Things I’d Wished I Known When I Started This Job
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Transcript of Ten Things I’d Wished I Known When I Started This Job
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Ten Things I’d Wished I KnownWhen I Started This Job
Presented by:Br. Hugh P. Turley, FMS, CFREPaulette M. Karas, CFRE
Twelve
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Br. Hugh BEFORE beginning Development work
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About… MISSION1. Know your Mission
2. Know your Organization – strengths and peculiarities
3. You need passion for you Ministry
4. Listen to your gut
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About… THE ROLE OF1. Leadership
2. Boards
3. Volunteers
4. Staff
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About… ADVICE1. How to use Advice from
• Your Development Board• Your Donors
2. There is never a foolish question—avoids making costly mistakes
3. NCDC family is here to help
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About… Donors
1. Know your audience2. Donor criticism3. Low response rates; lack of enthusiasm
over your mission4. “Your Donors are Our Donors”5. You can never say “Thank You” enough
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About… PLANNING1. How to Plan and What to Plan
2. What I need to do first… and second
3. Baby steps
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Mail MBRO: IDMI: MBRO: MBRO: IDMI: McKay:Code Appeal Actives MIR Request MIR to Final Counts Selects to Selects DBF MailPrefix Description Mailed to IDMI MBRO To McKay IDMI To McKay Drop Date
(Days from Drop Date ----->) -21 -19 -15 -14 -12 0NA01 Aug Appeal - Floor Repair + 2 Nic TBD 31-Jul-12 2-Aug-12 6-Aug-12 7-Aug-12 9-Aug-12 21-Aug-12NA02 Cold - 3 Nickels TBD 21-Aug-12 23-Aug-12 27-Aug-12 28-Aug-12 30-Aug-12 11-Sep-12NA03 Oct Appeal - Chapel Repair + 2NicTBD 11-Sep-12 13-Sep-12 17-Sep-12 18-Sep-12 20-Sep-12 2-Oct-12NA04 Christmas - Van 1 Nic & PC TBD 2-Oct-12 4-Oct-12 8-Oct-12 9-Oct-12 11-Oct-12 23-Oct-12NA05 Christmas F/U - Van 2 Nic TBD 23-Oct-12 25-Oct-12 29-Oct-12 30-Oct-12 1-Nov-12 13-Nov-12NA06 Dec Appeal-Heating Oil/Snow 1NicTBD 13-Nov-12 15-Nov-12 19-Nov-12 20-Nov-12 21-Nov-12 4-Dec-12NA07 Budget - 1 Nickel TBD 30-Nov-12 3-Dec-12 6-Dec-12 7-Dec-12 10-Dec-12 21-Dec-12NA08 Budget F/U-1 Nic+Yr of Faith PC TBD 18-Dec-12 20-Dec-12 31-Dec-12 2-Jan-13 3-Jan-13 15-Jan-13NA09 Easter - 2 Nic - Automatic Doors TBD 15-Jan-13 17-Jan-13 21-Jan-13 22-Jan-13 24-Jan-13 5-Feb-13NA10 Easter F/U - 1 Nic+Lenten PC TBD 5-Feb-13 7-Feb-13 11-Feb-13 12-Feb-13 14-Feb-13 26-Feb-13NA11 Cold - 3 Nickels TBD 26-Feb-13 28-Feb-13 4-Mar-13 5-Mar-13 7-Mar-13 19-Mar-13NA12 April Appeal - 2 Nic - Vision Care TBD 19-Mar-13 21-Mar-13 25-Mar-13 26-Mar-13 28-Mar-13 9-Apr-13NA13 May - 1 Nic+PC - Walk-in Frig TBD 9-Apr-13 11-Apr-13 15-Apr-13 16-Apr-13 18-Apr-13 30-Apr-13NA14 May - 2 Nic-Health&Welfare EquipTBD 30-Apr-13 2-May-13 6-May-13 7-May-13 9-May-13 21-May-13NA15 June Appeal-2 Nic-Storm Damage TBD 21-May-13 23-May-13 27-May-13 28-May-13 30-May-13 11-Jun-13NA16 Cold - 3 Nickels (2 Nic vs 3 Nic?) TBD 11-Jun-13 13-Jun-13 17-Jun-13 18-Jun-13 20-Jun-13 2-Jul-13NA17 July - 1 Nic+Marial PC-Seight AidsTBD 1-Jul-13 3-Jul-13 8-Jul-13 9-Jul-13 11-Jul-13 23-Jul-13
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About… GROWING THE PROGRAM
1. Program does not grow as quickly as you hoped
2. Jumping onto a moving train (inherited programs)
3. Capturing potential donors
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About… CONSULTANTS 1. How to use them
2. When to use them
3. Dependency
4. Listen to you gut. You know your people best.
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About… VENDORS1. Types of Vendors
• Print shops• Mail houses• Product providers
2. Where to find them• Right here at the Conference• NCDC Membership Directory• Local community• Colleagues’ recommendations
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About… OUTSOURCING1. Why outsource?2. When to outsource?3. What should you outsource?4. Who do you partner with?5. Costs involved – it’s less than
you think!
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About… THE WORK1. The amount of physical work involved
2. Saying “no” is okay
3. Following your Development Plan
4. Love what you do
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About… SOCIAL MEDIA1. The role social media has in fundraising
2. Multi-channel approach to fundraising
3. Your website and online donations
4. Direct mail vs. online fundraising
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About… Acquisition1. What is it
2. How does it work
3. How to grow
4. Resources needed
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Sent Cold piece R-rate Avg Gift
<---Assumpti
ons---> Active piece R-rate Avg Gift
100,000 $ 0.60 2.00% $ 12 $ 0.50 13.0% $ 15 Cold Mailings Active Mailings
1 2 3 4 5 6 7 8 9 10
11
12
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15
16
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19
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$(150,000)
$(100,000)
$(50,000)
$-
$50,000
$100,000
Acquisition - Sample Data
Series1
Year-1 and Year-2
Fina
l Cas
h B
alan
ce ($
)
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Contact Information
Br. Hugh P. Turley, FMS, CFREPaulette M. Karas, CFRE
The Marist Brothers4200 West 115th StreetChicago, Illinois 60655(773) 881-5343 - Br. Hugh(773) 881-5375 - Paulette
Email: [email protected]