Ten Social Media Trends and How to Apply Them to Your Business

Ten Social Media Trends & How to Apply Them to Your Business

Christine B. WhittemoreJanuary 2017

What’s Afoot? The Backdrop

1. The Rise of Broadband

2. Mobile

3. Social

4. Increased rate of technology change

Read: What’s Behind the Top 10 Social Media Trends of 2017? Digital Change https://www.simplemarketingnow.com/content-talks-business-blog/whats-behind-top-10-social-media-trends-of-2017

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Top 10 Social MediaTrends of 2017

Top Social Media Trend #1:

Mobile First

Do you rememberlife beforemobile devices?

http://www.zmescience.com/research/technology/smartphone-power-compared-to-apollo-432/

Storytelling with images and videos is big!

http://www.slideshare.net/WordStream/new-adwordsfeaturescomingmay2015

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http://blog.photoshelter.com/2015/04/will-googles-mobile-friendly-changes-impact-your-photography-website/

Action(s): Be Mobile-Friendly

Make sure your website is responsive.

Ensure NAP (name, address, phone) are consistent throughout your:

• Website

• Directory Listings

• Social Profiles

Encourage online reviews (Google My Business aka Local/maps, YELP, …)


Voice Search

Action: ‘Hey Siri…’

Understand the experience – what works/what doesn’t

Monitor over time

Test your business & category

(See #1.)


Wearables

Do you have a

http://www.digicult.it/news/when-fashion-meets-technology/

Location-enabled Jacket

http://www.wareable.com/fashion/future-haptics-wearable-experiments-billie-whitehouse

Action: Try Out Wearables

How does it affect your behavior?

Does it encourage you to connect with others?

What data are you getting?

How does the wearable communicate most effectively with you?

How might it be relevant to your business?


The Sharing Economy

https://www.entrepreneur.com/article/235709

And, …

https://www.wired.com/2012/10/bike-share/

Action: Participate in the Sharing Economy

What do you like/not like?

How does it integrate with mobile/notifications?

How is it social?

Pay attention to the review process.

How might sharing be relevant to your business?


Search is… evolving

Morphing Search Engine Dynamics

http://www.simplemarketingnow.com/content-talks-business-blog/how-to-get-found-on-googlehttp://www.digitaltrends.com/mobile/siri-butt-dial-and-911-call-saves-a-teens-life-after-his-truck-falls-on-top-of-him/

Flight Options Within Search Results!

What changes have you noticed in search?

Depends on the query

Depends on location

Depends on device

Depends on your history

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Action: Regularly Test Search

Mobile vs. desktop

Different categories

Search yourself/your company

Try voice (see #2)


Personalize It!(Think Customer

Experience)

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Action: Personalize & Customize Customer Communications & Interactions

Use personalization tokens in email

Send follow up messages that are relevant to the recipient

Add your photo

Pay attention to personalization and customization around you


Collaboration Technology

http://www.cio.com/article/3027442/collaboration/how-messaging-bots-will-change-workplace-productivity.html

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http://www.pcmag.com/article/343685/how-to-find-and-use-a-facebook-chatbot

Action: Implement Collaboration Technology

Experience how technology can make collaboration easier

Think cloud-based vs. IT

Try the mobile component

How do bots help you? ideas to help customers?


What’s Your Marketing Technology Stack?

What digital technology are you using in your business?

How are you integrating them?

2011: ~150 vendors

2015: 1,876 vendors represented across 43 categories.

Action: Create Your Own Marketing Technology Stack

Read: What's Your Marketing Technology Stack? https://www.simplemarketingnow.com/content-talks-business-blog/whats-your-marketing-technology-stack


Open Social Networks (Especially Facebook)

Frequency of Use

Who Uses Which Networks?

https://animoto.com/blog/business/2016-social-video-forecast-infographic/

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Advertising on Social Networks

Organic is gone on Facebook: Businesses must “pay to play”

Instagram Business Profiles & Advertising

Hyper-focused (see personalization)

http://www.tintup.com/blog/better-than-banner-ads-smart-ways-spend-ad-dollars-2015-muriel-macdonald/

Action: Experiment With Open Social Networks

Know your business goals for social networks (i.e., stay focused )

Ask your customers where they hang out/get shopping ideas (may be different)

Experiment and measure regularly

Including social ads

Engage your associates (develop social media guidelines)

Understand personal vs. business differences

Be ready to respond to customers on social channels


Dark Social Media

Social Activity Transitions to Private Groups & Messaging Apps

https://blog.bufferapp.com/messaging-apps

http://www.zoobe.com/blog/10-reasons-to-love-mobile-messaging-apps

Messaging Apps

http://www.pcmag.com/article/343685/how-to-find-and-use-a-facebook-chatbot

Action: Experiment With Different Types of Dark Social

What’s different?

How is it useful?

Can the ‘disappearing message’ concept inspire something for your business? (In-store events???)

Remember your goals

Analyze the data

Don’t forget email!

Top 10 Social Media Trends for 20171. Mobile First

2. Voice Search

3. Wearables

4. The Sharing Economy

5. Search is Evolving

6. Personalize It!

7. Collaboration Technology

8. Marketing Technology Stack

9. Social Networking

10. Dark Social

Actions to Take1. Be mobile-friendly

2. Try out ‘hey Siri’

3. Try out wearables

4. Participate in the sharing economy

5. Regularly test search (web & mobile)

6. Personalize & customize customer communications and interactions

7. Implement collaboration technology

8. Create your own marketing technology stack

9. Experiment With Open Social Networks

10. Experiment With Different Types of Dark Social

Christine B. WhittemoreChief Simplifier

Simple Marketing [email protected]

Ten Social Media Trends and How to Apply Them to Your Business

Social Media

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