Ten Questions about Qhuba

great people, practical knowledge, corporate success

Strategy & DNAQhuba


1. Where do we come from?

Qhuba, founded in 2007, is a fast-growing network organisation with more than sixty Partners, Staff and Associates (‘Qhubans’). Qhuba means drive, the drive to work together, to learn, to grow and to succeed.

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2. Why do we exist?We exist because we believe running companies can be fun and strategies can be implemented successfully when people of character and competence work together and take collective responsibility. As an organization we create recognized value for all stakeholders by leveraging the competencies, network and even idiosyncrasies of individuals.


3. What do we do?

When people look for support in the execution of their strategies, we provide (introductions to) people with the right character and competence, based on temporary assignments, on the client’s payroll, based on Client Value Pricing, for a success fee or without a fee.


4. What do we sell?

Executives for Strategy Execution, IT Project Delivery and Consultancy


5. What is Strategy Execution?

A: Business Blueprint

B: Strategy Map

C: Scorecard

1. Strategy Development (Why)

2. Context (Where)

3a. Organisation & Leadership (Who)

3b.Objectives per Theme (What)

4a. Portfolio & Funding( How)

4b. Planning Operation( When)

5a. Execution

5b. Evaluation


6. What are our themes?

I4• Investments• Information• Information Management• Information Technology

SCOPE • Strategy & Successfactors• Context, Change• Objectives & Organization • Portfolio & Programme Management • Execution

VICTORY• Vision• Inspiration• Communication (Conversation)• Traction (Teams)• Openness• Responsibility & Results• Yield

Services• I4 Executives• I4 Projects• I4Consultancy

Themes• Strategy Execution• Change • Leaders & Organizations• Benefits • Cards & Payments• Programmes and Portfolios • Non Executives


7. What are our values?

We are Independent, Reliable, Uncompromising, Connected


8. What do we look for in Qhubans ?

From everyone in our network we expect:• Character (Integrity and Intentions)• Competencies (Hard and soft skills)• Practical Knowledge• Network• Track record and realistic growth ambition• A drive for Autonomy, Mastery, Contribution and working

with Peers.


9. What roles are needed?

De Ondernemer/The Entrepreneur – The Growth guyThe Professor/The Expert – The Content guyThe Headhunter/The Networker – The Network guyDe Voetbal Makelaar/The Broker – The Revenue guyThe Journalist/The Writer – The Text guy

Supporting Roles

The Gofer (Enablement)The Mamma (HR and Field Management)The Teacher (Knowledge Management)


10. What are our Strategy Principles?

Strategy Principle 1: Make Qhuba less about uniqueness and propositions, more about character, competences, practical knowledge, cooperation and ability to adapt, through Effectuation

Strategy Principle 2: Provide Clarity and Simplicity about what differentiates Qhuba:

Over Qualified and over-performing on all levelsLow-cost low-risk entrepreneurial modelClose, Long-term, Personal and multi-role relationships with network

Strategy Principle 3: Set of Non-negotiables

CharacterCapabilitiesReferencesDelivery processPartner criteria


Network (Tjibbe)Goal: Build intimate network of self-aware capable executives, • At least 24 Linqhu invoices per year for €500.000• Recruit at least 12 staff, 36 Associates• Get to know at least 30 CFO’s, 15 CEO’s in 2013• 100 % of associates/staff checked by 2 references• 100 % of associates/staff and partners assessed • 80% Integration of new Qhubans social network

contacts (Linkedin, Facebook) into Salesforce• Every Partner active on at least 2 Network Events a

year

Knowledge (QSO)Goal: Make available knowledge in active network transparent and accessible

• All Qhuba resources’ knowledge categorized• Interactive platform for knowledge sharing and

collaboration filled and used• Ensure personal contact every 4 months with

every Partner/Associate to stimulate participation (customer -, project-, practice-information, etc)

• Knowledge sharing platform for customers

Research (QSO)Goal: Active control of process for sharing and growth of knowledge in designated disciplines

All Qhubans at least one training a yearStimulate research by asking Qhubans to publish: 12 publications per yearAll Qhubans at least one contribution to knowledge database on new subject, competition, etc

Strategy (Wouter)Goal: Generate €7M revenue for Qhuba and €200M benefits for customers

• Strategy and Execution alignment: 50 MT meetings, 2 Partner meetings, 2 Advisors meetings

• Extend capabilities in Strategy, Finance and HR resulting in at least 10% in total of all turnover

• Permanent positive cash position through refinancing and cash flow

Marketing (Wouter)Goal: Make Qhuba known in CIO, CFO and CEO community as “Network of Strategy Execution Professionals” and for “Great People, Practical Knowledge & Corporate Success”• Update website resulting in average monthly

visitors/searches ratio of 3000• New Intranet weekly visited by all Qhubans• 10 Newsletters per year• Weekly Blog/Article re-distributed by all Partners• Weekly response to publications (2nd alinea)• Ten Third Thursday diners, Six external events, 45

Newsrooms

Enablement (Dennis)Goal: Support individuals and ensure smooth running at minimal cost• Overhead (Indirect cost) excluding

Managementfees under 20% of revenue • Solvability ratio >25%.• Enable invoicing within 5 workdays; reporting

within 10 workdays of each month.• Deliver Dashboard (monthly) and earnings of all

Qhubans (quarterly).• Compliance: meet all legal regulations (especially:

VAT, WKR)• Arrange new Qhuba Office• Fill Administrator role with resource on payroll

Portfolio (MaartenGoal: Initiate, supported by knowledge and research, potentially viable propositions. Propose and pre-organize possible practices

• All current services documented and measurable• At least 10 new themes documented and discussed• At least 5 services ranked in Partner meeting

Revenue (Mario)Goal: Generate profitable leads

• Engage Qhubans through Miller Heiman approach, training and tooling

• €1,5M Partner revenue with 15% margin• €1,5M PPM revenue with 50% margin and 30% of

leads through Practice• €0,5M Linqhu revenue• €3,5M revenue from Associates, with 25% margin

Delivery & QA (Wouter)Goal: Satisfied Customers who are willing to be active referents

• External: Q1 NPS baseline, Q2 Every account in NPS approach. Q3 improvement suggestions

• Internal NPS: Q2 Suggestion for implementation • All assignments in dashboard and delivery process.• Delivery meetings within first 3 weeks • Q2 developed Benefitsmanagement-model to

integrate part of assignment• All Qhuba resources have identified buddy. • Delivery response time on support requests 48 h


The Business model 2013

What are we sellingExecutives for Strategy Execution, IT Project Delivery and Consultancy

Roles:IT ManagementProgramme ManagementICT Project Management PMOITIL Process ManagerBI specialistEnterprise Architect Change Manager

Why are we here (Mission)we believe running companies can be fun and strategies can be implemented successfully when people of character and competence work together and take collective responsibility

To Whom are we selling

C- and C-1 level in:• Telecom• Utilities• Online retail &

media• Financial services• Technology

Providers• Investors

Values

Independent, Reliable, Uncompromising, Connected

Revenues streams:Interim Management – Day ratesExecutive Search – Client Value PricingServices – Fixed price

Cataclyctic Mechanism

Client Value Pricing

We create 20 times more benefits than costs

Where are we going (Vision)

Become an international renowned company, top of mind for “Executives, Projects and Consultancy”

X-FactorThe Unique Don’t tell anybody Tradesecret

“Your future success depends on whether you are a client now”

Cost Structure (which cost do we make to make the model work)• Management/Network cost; Support& Overhead cost• Sales & Marketing cost• Investments in (staff of) practices


The Successfactors 2013Key Partners

- Clients- Thought Leaders- Associates- Partners- Practice

Entrepreneurs- Staff- Candidates- Network Partners- Advisors- Suppliers

Key activities (to make the model work)• Over-deliver• Treat staff and

Associates as clients• Maintain Network• Share content • Focussed Sales • Demonstrate and

measure Success• Be an incubator of

practices

Who do we need

• Subject matter experts in our fields

• Industry experts• Commercial

professionals with content

One-phrase StrategyHow are we sure we are going to make money

For clients we provide practical knowledge and people with proven experience, and guarantee success; for Professionals we provide a platform for personal and professionals growth and success. We keep overhead low and flexible, and focus on supporting Qhubans who want to invest their time, knowledge and network

Key Resources

• Network of Qhubans• Knowledge• Practices• Cash

Customer relationships

Long term close and personal relationsEnabler in Network

Channels• Direct sales in

network only• Network & Media

platforms marketing• Qhubans become

clients

The words we ownThe two-five words that define our Why• Strategy Execution• Network Company• Programma Management• Benefits Realisation• Intrapreneurs• Interim management• Executive Search

Brand Promise (Use three times 15 words)Who: Ambitious capable executives, who want access to trusted people and opportunities to execute their strategies What: An intimate network of reliable people who provide execution capabilities and access to insights and opportunities How: Get our customers connected and make them successful inside and outside their current companies

Ten Questions about Qhuba

Business

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